B2B Marketing Lead – Northern Europe
B2B Marketing Lead – Northern Europe

B2B Marketing Lead – Northern Europe

Full-Time 60000 - 80000 £ / year (est.) No home office possible
El Camino Health

At a Glance

  • Tasks: Lead B2B marketing strategy for Northern Europe, driving growth and brand awareness.
  • Company: Logitech, a company focused on positive global impact and flexible work culture.
  • Benefits: Flexible working options, comprehensive benefits, and a focus on wellbeing.
  • Other info: Collaborative environment with opportunities for personal and professional growth.
  • Why this job: Join a dynamic team to make a real impact in the tech industry.
  • Qualifications: 8+ years in B2B marketing with leadership experience and strong commercial acumen.

The predicted salary is between 60000 - 80000 £ per year.

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role

We are seeking a dynamic and results-driven Logitech for Business Marketing Lead for Northern Europe to drive our regional marketing strategy across the UK & Ireland, Benelux, and the Nordic region. This role will be pivotal in delivering integrated marketing programs that accelerate growth through both our partner ecosystem (to and through partners) and generate awareness directly with enterprise and SMB customers. You will be responsible for building pipeline, increasing brand awareness, and strengthening market share in key Northern European markets. The ideal candidate is an experienced regional marketer with strong commercial acumen, deep understanding of local market nuances, and a proven track record of executing impactful B2B marketing programs in collaboration with sales and partner teams.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviours and values you’ll need for success at Logitech.

In this role you will:

  • Regional Strategy & Leadership
    • Develop and execute the Northern Europe B2B marketing strategy, aligned with European regional and global priorities.
    • Serve as the marketing lead for the sub-region, acting as the bridge between local markets, regional marketing, sales, and partner teams.
    • Lead a small team of local marketing specialists and agencies to deliver results.
  • Partner (To and Through) Marketing
    • Drive joint marketing programs with key partners, including distributors, resellers, and strategic alliances.
    • Build partner enablement and co-marketing plans that generate qualified leads and measurable pipeline.
    • Manage MDF (Marketing Development Funds) effectively, ensuring ROI and compliance with partner program guidelines.
    • Collaborate closely with the partner sales organisation to align marketing initiatives with channel growth objectives.
  • End-Customer Marketing (Enterprise & SMB)
    • Plan and execute integrated marketing campaigns (digital, content, events, ABM, and demand generation) targeting enterprise and SMB customers across priority industries.
    • Localise global campaigns and messaging to ensure cultural and linguistic relevance, and oversee management of local PR agencies.
    • Work with sales and business development teams to accelerate funnel progression and support account-based programs.
    • Leverage analytics and insights to optimise marketing performance and improve conversion metrics.
  • Cross-Functional Collaboration
    • Partner with regional sales leaders and product marketing to translate business objectives into actionable marketing plans.
    • Collaborate with the global and regional marketing organisation including operations, demand gen, and channel marketing teams to ensure brand consistency and operational excellence.
    • Represent the Northern Europe region in regional and global marketing forums, sharing best practices and success stories.

Key Qualifications & Preferred Qualifications:

For consideration, you must bring the following minimum skills and experiences to our team:

  • 8+ years of experience in B2B marketing, with at least 3 years in a regional or multi-country marketing role.
  • Proven leadership experience, including managing direct reports or cross-functional teams across multiple countries.
  • Track record of driving measurable pipeline growth through partner and end-customer marketing.
  • Experience in technology or IT services industries strongly preferred.
  • Strong understanding of partner ecosystems and channel marketing models.
  • Native or fluent English required; proficiency in an additional Northern European language (e.g., Dutch, Swedish, Danish, Norwegian, or Finnish) preferred.
  • Exceptional stakeholder management, influencing, and presentation skills.
  • Data-driven mindset with proficiency in CRM and marketing automation platforms (Salesforce, Marketo, Knak, Seismic, Tableau, etc.).
  • Willingness to travel across the region (up to 30%).

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.

At Logitech, we live our values and expect you to show the same to become one of us. Be who you are, come prepared, and we’ll try to make it enjoyable in the process. Generally, the process is simple, and as quick as possible.

B2B Marketing Lead – Northern Europe employer: El Camino Health

Logitech is an exceptional employer that champions a culture of collaboration, flexibility, and personal growth. With a strong commitment to employee wellbeing, we offer comprehensive benefits and a hybrid work model that allows for a balanced work-life integration. Join us in making a positive global impact while advancing your career in a dynamic and supportive environment across Northern Europe.
El Camino Health

Contact Detail:

El Camino Health Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Marketing Lead – Northern Europe

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that B2B Marketing Lead role.

Tip Number 2

Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is your chance to shine and demonstrate how you can drive results for Logitech.

Tip Number 3

Prepare for interviews by researching Logitech’s values and recent projects. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth in Northern Europe.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Logitech team.

We think you need these skills to ace B2B Marketing Lead – Northern Europe

B2B Marketing
Regional Marketing Strategy
Partner Marketing
Lead Generation
Marketing Development Funds (MDF) Management
Integrated Marketing Campaigns
Account-Based Marketing (ABM)
Data Analysis
Stakeholder Management
CRM Proficiency
Marketing Automation Platforms
Cross-Functional Collaboration
Leadership Experience
Fluent English
Cultural and Linguistic Relevance

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that match the B2B marketing role. Highlight your regional marketing experience and any successful campaigns you've led, especially in the tech industry.

Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about this role at Logitech. Share specific examples of how you've driven measurable growth in previous positions and how you align with our values.

Showcase Your Leadership Skills: Since this role involves leading a team, be sure to mention your leadership experience. Talk about how you've managed teams across different countries and how you foster collaboration.

Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!

How to prepare for a job interview at El Camino Health

Know Your Market

Before the interview, dive deep into the Northern European market landscape. Understand the nuances of each region, including cultural differences and local competitors. This knowledge will help you demonstrate your commercial acumen and show that you're ready to hit the ground running.

Showcase Your Leadership Skills

Prepare examples of how you've successfully led teams or projects in the past. Highlight your experience in managing cross-functional teams and driving measurable results. Logitech values collaboration, so be ready to discuss how you foster teamwork and motivate others.

Be Data-Driven

Familiarise yourself with key metrics and analytics tools relevant to B2B marketing. Be prepared to discuss how you've used data to optimise campaigns and improve conversion rates. Showing a data-driven mindset will resonate well with the interviewers.

Align with Logitech's Values

Research Logitech's core values and think about how they align with your own. Be ready to share personal anecdotes that reflect your commitment to equality, environmental sustainability, and collaboration. This will help you connect on a deeper level with the interviewers.

B2B Marketing Lead – Northern Europe
El Camino Health

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