At a Glance
- Tasks: Lead innovative marketing programmes to drive growth and partner engagement across Europe.
- Company: Logitech, a global leader in tech with a focus on positive impact.
- Benefits: Flexible work options, comprehensive benefits, and a culture of wellbeing.
- Other info: Join a collaborative team that values creativity and personal growth.
- Why this job: Make a real difference in a dynamic environment while developing your marketing skills.
- Qualifications: 4-7 years in marketing, strong project management, and analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Role Overview
We are seeking a strategic and execution focused Marketing Manager to lead the development of centralised marketing programmes designed to drive growth with the regional marketing managers and to and through partners. This role will create scalable campaigns, toolkits, and initiatives that can be deployed by regional teams, ensuring consistency, efficiency, and measurable impact across markets. You will report to the Head of Field Marketing, Europe and act as the bridge between global strategy and regional execution, while also owning key partner engagement initiatives such as central channel events, quarterly partner webinars, incentive programmes, and MDF planning and optimisation.
Key Responsibilities
- Centralised Programme Strategy and Execution
- Develop and manage partner marketing programmes aligned with business priorities, new product launches and revenue goals to support our European business.
- Build scalable campaign frameworks, messaging, and assets for regional adaptation and execution.
- Ensure all programmes are partner ready, easy to deploy, and supported by clear guidance and timelines.
- Collaborate cross functionally with global channel marketing, product marketing, regional marketing, sales, finance, and channel teams.
- Regional Enablement
- Provide regions with turnkey campaign kits, toolkits, and best practice guidance. Support localisation needs while maintaining brand consistency and programme integrity.
- Act as the primary point of contact for regions regarding centralised partner initiatives. Gather feedback from regional teams to continuously optimise programmes.
- Channel Events and Webinars
- Plan and execute central partner events, including virtual and in person formats. Own the quarterly partner webinar series, including content planning, speaker coordination, promotion, and reporting.
- Ensure events support pipeline generation, partner engagement, and enablement objectives.
- Collaborate with Alliance partners to build events, programs and content with and for our channel partners.
- Incentive Programmes
- Design and manage partner incentive and promotion programmes that drive measurable partner activation and sales performance.
- Track participation, performance, and return on investment of incentives. Partner with finance and sales operations to ensure compliance and reporting accuracy.
- MDF Planning, Allocation and Optimisation
- Support annual and quarterly MDF planning in alignment with regional priorities and partner growth objectives.
- Partner with regional teams to ensure MDF is allocated strategically based on performance data, NPI launches, central campaigns, and market potential.
- Track MDF utilisation, effectiveness, and return on investment to ensure optimal fund deployment.
- Identify opportunities to reallocate or optimise MDF investments to maximise impact. Ensure compliance with MDF policies, processes, and documentation requirements.
- Performance Measurement and Optimisation
- Define key performance indicators for all programmes and track performance against targets.
- Analyse results and provide actionable insights to stakeholders.
- Continuously optimise programme structure, messaging, delivery models, and investment allocation based on data.
Qualifications
- 4 to 7 years of experience in marketing, preferably with partner, channel, or business to business programme marketing exposure.
- Experience managing MDF or co-operative marketing funds is highly desirable.
- Proven experience managing multi region or global campaigns.
- Strong project management and stakeholder coordination skills.
- Ability to translate strategy into scalable execution frameworks.
- Excellent communication and presentation skills.
- Analytical mindset with experience measuring marketing performance and return on investment.
- Experience working with marketing automation, customer relationship management, and webinar or event platforms preferred.
Key Competencies
- Strategic thinking with operational rigour
- Stakeholder influence and collaboration
- Programme design and scalability mindset
- Financial and performance analysis
- Attention to detail and process discipline
- Adaptability in fast paced environments
Success Metrics
- Adoption rate of centralised programmes by regions
- Partner marketing satisfaction scores
- Partner engagement and participation levels
- Pipeline and revenue influenced through partners
- Event and webinar performance metrics
- Return on investment and utilisation efficiency of MDF investments
- Impact of incentive programmes on partner performance
- Deal registration growth
- Partner in house share growth
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
At Logitech, we live our values and expect you to show the same to become one of us. Be who you are, come prepared, and we’ll try to make it enjoyable in the process. Generally, the process is simple, and as quick as possible.
B2B Channel Marketing Programs Manager - EU employer: El Camino Health
Logitech is an exceptional employer that champions a flexible and inclusive work culture, allowing employees to thrive both personally and professionally. With a strong emphasis on employee wellbeing, comprehensive benefits, and opportunities for growth, Logitech empowers its team members to make a meaningful impact while enjoying a supportive environment that values collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Channel Marketing Programs Manager - EU
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of B2B Channel Marketing Programs Manager. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace B2B Channel Marketing Programs Manager - EU
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and partner programmes. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Strategic Thinking:In your application, emphasise your ability to develop scalable marketing strategies. We’re looking for someone who can bridge global strategy with regional execution, so share examples of how you've done this in the past.
Highlight Collaboration Skills:Since this role involves working cross-functionally, make sure to mention your experience collaborating with different teams. We love seeing how you’ve successfully worked with sales, finance, or product marketing in previous roles.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at El Camino Health
✨Know Your Stuff
Before the interview, dive deep into Logitech's mission and values. Understand their approach to B2B marketing and how they engage with partners. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in managing multi-region campaigns and partner marketing programmes. Highlight any successes you've had with MDF planning or incentive programmes, as these are key aspects of the job.
✨Ask Smart Questions
Come prepared with insightful questions about the role and the team dynamics. Inquire about how they measure the success of their marketing programmes or what challenges they face in partner engagement. This shows your strategic thinking and genuine interest in contributing to their success.
✨Be Ready to Collaborate
Since this role involves cross-functional collaboration, be ready to discuss how you've worked with different teams in the past. Share examples of how you’ve successfully coordinated with sales, finance, or product marketing to achieve common goals.
