Product Marketing Associate - (H/F/N) - Paris or London

Ekimetrics is a leader in data science and AI-powered solutions. Since 2006, we’ve pioneered the use of AI and advanced data science applied to unified marketing measurement and holistic business optimization aligned with sustainability performance. If you are passionate about data or technology in general, and you want to be an active player of your professional future, then your place is Ekimetrics!

Key figures about Ekimetrics:

• 400 data science experts globally
• 1000 diverse projects for more than 350 clients
• 5 offices: Paris, Hong Kong, Shanghai, London and New York
• $1 billion in profits generated for our clients since 2006
• 7000 tons of CO2 avoided by our clients in 2022

At Ekimetrics, we have the ambition to help our clients rethink their business models by reconciling economic, environmental and social performance through data science. That’s why we have all the necessary skills in-house to meet the needs of our clients, including Product Managers, Product Designers, Data Architects, Data Engineers, DevOps Engineers and Data Scientists.

Your role as a Product Marketing Associate involves being part of the Marketing Team and working closely with the Product and Sales Teams. You lead the planning and execution of our emerging solutions, collaborating cross-functionally with Product teams, Marketing, Sales and General Managers to ensure alignment of external needs with internal project execution. Your role is to secure an impactful solution launch and evolve the solution over time (new targets, new geographies, new features, industry driven messaging etc). You also contribute to marketing campaigns, sales/marketing/product alignment, events messaging, commercial promotions, sales materials and sales activation/training.

Strategic leadership:

• Understanding the company goals for our emerging solutions and translating them into product marketing strategy and execution.
• Working closely with product management, sales, local teams and marketing to ensure cohesive product marketing strategy and execution.
• Contributing to structuring collaboration process, governance, internal evangelisation on this new function within the company.

Go-to-Market strategy:

• Defining and managing the go-to-market strategy for our emerging solutions, aligned with the Marketing team, ensuring successful product launches and sustained market growth.
• Collaborating with sales and local teams (GM, consultants etc) to produce sale enablement (fact sheets, contribute to sales kits, develop compelling sales tools, training materials, and customer-facing collateral).
• Building training material supporting positioning and differentiators, training teams on “how to pitch effectively” and level up impact.
• Supporting strategic RFP, Analyst message consistency, sales/GM/Local teams enablement, marketing, etc.

Product positioning and messaging:

• Conducting market and competitive analysis to inform product positioning, and differentiation strategies.
• Crafting clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
• Cascading value propositions into strategic segments and specific personae (Finance, CPG, Luxury).
• Creating and managing a consistent and effective product/solution story across all marketing channels and touchpoints.

Demand generation and growth:

• Partnering with the sales & marketing team to develop and execute marketing initiatives that drive awareness, engagement, and pipeline growth.
• Partnering with product, sales and marketing to ensure impactful messaging, differentiators, impact.
• Supporting and coordinating multiple teams to secure consistency in messaging / differentiators for events, speaking opportunities or any other marketing activation in all regions.
• Tracking and contributing to analysing key performance metrics to measure the effectiveness of product marketing initiatives and optimise strategies for continuous improvement.

Your profile:

• You are a seasoned Product marketing associate who has a bias for action and is not afraid to be hands-on.
• You have a Masters’ degree from a business school or university equivalent, and a 3-6+ years of experience in product marketing.
• You are both self-motivated, goal-oriented, and results-driven but you are also a collaborative person.
• You have excellent written and verbal communication skills and you know how to translate multiple concepts into clear, concise messaging.
• You have a strong understanding of market segmentation and buyer persona development.
• You have excellent interpersonal skills and leadership, as well as a strong ability to create relationships in global international environments.

Why join us?

• Evolve in an entrepreneurial and non-traditional environment.
• Be open to both top-down and bottom-up feedback for continuous improvement.
• Receive training upon arrival and continuously through a unique learning experience enriched with numerous resources.
• Be part of a friendly and united community.
• Imagine unexpected solutions and step out of your comfort zone.

In 2023, Ekimetrics has obtained the mission-driven company status, which demonstrates our strong commitment to Corporate Social Responsibility. Our mission statement: Accelerate organisations’ transformation towards sustainability, through the application of data science and artificial intelligence. We are also Great Place to Work certified© in France, the UK, and the US, and received the ‘Best companies to Work for in Asia 2023©’ award in Hong Kong.

You will have access to:

• The Eki.Academy training catalog, which contains programs that will enhance your skills on our solutions and jobs.
• A sporty, artistic, musical, playful, charitable, and committed life.
• Many events and seminars to stay close to your community.
• Modern premises in a dynamic area in the heart of Paris.
• Flexible working-from-home policy.

Our recruitment process:

• HR interview with Emily, Recruitment manager
• Interview with Daniel, Chief Product Marketing Officer
• Interview with Léa, Product marketing manager

We would be delighted to provide you with further information during an interview and look forward to receiving your application! As an employer, Ekimetrics offers equal employment opportunities to all, regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ekimetrics strives to develop an inclusive work environment that reflects diversity within its teams.