Digital Communications & Marketing Lead - London

Reports to: Head of Outreach

Location: In-office, London (N4 2TG)

Contract: Part-Time, 3 days per week. Hours: Core operating hours 9am - 5pm.

About Us: EK Outreach Services is a specialist provider of one-to-one teaching for students who are unable to access mainstream school environments due to medical, emotional, or learning difficulties. We work with students who have Special Educational Needs and Disabilities (SEND), providing individualised support to meet their specific learning needs. Our goal is to offer high-quality education, giving students the tools and confidence to succeed despite the challenges they face in traditional educational settings.

Role Purpose: We are seeking an experienced Digital Communications & Marketing Lead to develop and oversee EK Outreach Services' entire external communications strategy. This is a pivotal role requiring a drive on our digital presence, strengthening our brand, and increasing awareness amongst commissioners, schools, families, and professionals. You will be responsible for supporting recruitment campaigns, managing our website and social media channels, producing high-quality marketing materials, and ensuring a consistent, professional identity across all communications.

Key Responsibilities

• Strategy, Marketing and Campaign Planning: Develop and implement a comprehensive marketing and communications strategy aligned with EK Outreach Services' strategic development plan. Plan and execute integrated marketing campaigns, including recruitment campaigns, local authority awareness campaigns, referral generation, and school engagement initiatives. Manage the production of marketing collateral, including prospectuses, brochures, exhibition materials, pull-up banners, presentations, and other printed literature. Oversee the marketing budget and track return on investment for all campaigns.
• Brand Management: Define, maintain, and enforce brand guidelines across all platforms and materials, ensuring brand consistency at every touchpoint. Act as the guardian of the EK Outreach Services brand, ensuring all communications reflect our values, mission, and professional identity. Develop and maintain a library of brand assets for use by the wider team.
• Website Management: Oversee the management and development of the EK Outreach Services website. Ensure SEO best practices are implemented to improve search rankings and visibility. Regularly update website content, including news stories, blogs, landing pages, and service information. Monitor website enquiries and ensure they are directed to the appropriate team members.
• Social Media: Develop and execute a social media strategy across key platforms, including LinkedIn, Facebook, Instagram, and X. Plan, create, and schedule engaging content, managing a content calendar to ensure consistent posting. Oversee community management, responding to comments, messages, and enquiries in a timely and professional manner.
• Content Creation: Produce high-quality visual and written content, including photography, video, Reels, case studies, student stories, parent stories, staff spotlights, and event coverage. Capture authentic stories that showcase the impact of our work on students and families. Liaise with teaching staff, students, and families to gather content and testimonials.
• Recruitment Marketing: Collaborate with the Recruitment team to support recruitment campaigns, producing recruitment videos, 'day in the life' features, staff interviews, teacher testimonials, mentor campaigns, and vacancy graphics. Ensure all recruitment marketing materials are on-brand and effectively attract high-calibre candidates.
• Internal Communications: Oversee internal communications, including the production of staff, parent, and student newsletters. Coordinate communications for Award Evening content and CPD communications. Ensure staff are kept informed and engaged through clear, consistent internal messaging.
• Public Relations (PR): Manage PR activities, including writing and distributing press releases. Coordinate award submissions, conference promotion, speaking engagements, magazine articles, and TES features. Develop and maintain charity partnerships and other external relationships.
• Analytics and Reporting: Produce comprehensive monthly reports on key metrics, including website visitors and behaviour (via Google Analytics), social media reach and engagement, referral enquiries generated, recruitment enquiries generated, newsletter engagement, campaign success and ROI, and SEO rankings. Use data to inform strategy, optimise campaigns, and demonstrate impact to senior leadership.

Essential

• Proven experience in a digital communications, marketing, or brand management role, ideally within the education, charity, or SEND sector.
• Strong understanding of marketing strategy, campaign planning, brand management, and content creation.
• Excellent writing, editing, and content creation skills, with the ability to adapt tone for different audiences and platforms.
• Proficiency in website management and SEO best practices.
• Experience managing social media platforms (LinkedIn, Facebook, Instagram, X) and using scheduling tools.
• Experience in producing a wide range of content, including video, photography, and written case studies.
• Strong analytical skills, with experience using Google Analytics and producing data-driven reports.
• Excellent organisational and project management skills, with the ability to manage multiple projects and meet deadlines.
• A valid DBS check (or willingness to undergo one).

Desirable

• Experience in the education or SEND sector, with an understanding of the unique challenges and opportunities in this field.
• Experience of PR, including press releases, award submissions, and media relations.
• Experience of internal communications and staff engagement.
• Experience of managing a marketing budget.
• A qualification in marketing, communications, journalism, or a related field.

Why Join EK Outreach Services?

• The opportunity to make a significant impact by providing one-to-one support to students with additional needs.
• Professional development opportunities and role‑specific training.
• A supportive and collaborative team environment with a shared focus on student success.
• Competitive salary based on experience and qualifications.

Safeguarding Statement: At EK Outreach Services, safety is paramount. All prospective employees will undergo an enhanced background check conducted by the Disclosure & Barring Service, as required by child protection regulations. Additionally, we will request proof of your professional qualifications and references before extending any employment offers. These rigorous HR processes reflect our unwavering commitment to providing a secure learning environment for our students.