At a Glance
- Tasks: Lead innovative paid social strategies and drive impactful campaigns across multiple platforms.
- Company: Join a dynamic team in a forward-thinking media and performance agency.
- Benefits: Enjoy remote work, private healthcare, 25+ days holiday, and exciting team socials.
- Why this job: Shape the future of advertising with cutting-edge strategies and make a real impact.
- Qualifications: Experience in paid social, integrated teams, and analytics tools is essential.
- Other info: Collaborative culture with opportunities for growth and creativity.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a Senior Paid Social Strategist to play a pivotal role in our growing team – we’re looking for someone to bring paid social expertise and broader channel thinking, as well as oversee and input into innovative and high‑performing campaign strategies across multiple platforms. The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support. The role sits within the Distribution team as part of the media and performance arm.
Key Responsibilities
- Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
- Collaborate with key teams such as Account Management through owned/organic social, and via Growth and New Business working on pitches and proposals.
- Within new business and growth, lead on paid, performance, measurement approaches with tailored responses.
- Review current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
- Drive commercial success for accounts, understanding targets and pushing growth within retainers.
- Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
- Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
- Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
- Showcase fresh paid approaches and measurement tactics across all clients, working with external teams to understand context/challenges.
- Testing and innovation – A/B testing, alphas/betas, creative experimentation.
- Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.
Essential Qualifications
- New business and pitch experience working with integrated teams.
- Tool stack for broader social understanding – Sprout, Meltwater, Supermetrics, RivalIQ.
- In‑depth experience with paid social ad managers within Meta, TikTok, LinkedIn, Reddit, Pinterest.
- Experience with tracking set‑ups, UTMs, dashboard maintenance and analytics tools – GA4, Adobe Analytics, etc.
- Experience with measurement frameworks, attribution and driving results across paid, owned, earned.
- Experience with both B2B, B2C and global clients.
Bonus Qualifications
- Experience in other channels such as Paid Search, Programmatic, Display.
Benefits
- Remote working predominantly – 2 days in the office per week.
- Private Healthcare & Life Insurance.
- 25+ Days Holiday.
- Annual Team Mini break in the UK or abroad, Regular Socials.
- Open, Engaging & Inspirational Culture.
Senior Paid Social Strategist employer: Eight&Four
Contact Detail:
Eight&Four Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms and let them know you're on the hunt for a Senior Paid Social Strategist role. You never know who might have a lead or can refer you to someone in their network.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best paid social campaigns and results. This will not only demonstrate your skills but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid social advertising. Be ready to discuss innovative strategies and how you've successfully driven performance in past roles. We want to see your passion and knowledge shine through!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace Senior Paid Social Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Social Strategist role. Highlight your relevant experience with paid social ad managers and any innovative campaign strategies you've implemented. We want to see how you can bring your unique expertise to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven performance and growth in previous roles. This will help us understand the impact you've made and how you can contribute to our success.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional skills. Share your passion for social media and any creative approaches you've taken in past campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Eight&Four
✨Know Your Platforms
Make sure you’re well-versed in the paid social ad managers for Meta, TikTok, LinkedIn, and others. Familiarise yourself with their unique features and how they can be leveraged to create high-performing campaigns. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in past roles. Be ready to explain how you set KPIs, connected channels, and drove performance. Use examples that highlight your ability to think beyond activation and focus on real business impact.
✨Be Ready for Collaboration
Since this role involves working closely with various teams, come prepared to discuss your experience in collaborative environments. Share examples of how you’ve successfully partnered with account management or growth teams to deliver integrated work and innovative solutions.
✨Emphasise Testing and Innovation
Highlight your experience with A/B testing and creative experimentation. Discuss any fresh approaches or measurement tactics you've introduced in previous roles. This will show your potential employer that you’re not just following trends but actively contributing to the evolution of modern advertising techniques.