New Business Director

We are looking for a New Business Director to join our Growth team. This is a senior client-facing and commercially focused role, playing an important part in driving agency growth, client success, and market reputation. As part of an exciting period of growth for the agency, we are creating this new role to further strengthen our commercial capabilities and support our next stage of expansion.

Reporting directly to the Managing Director and forming part of the agency's Growth team, the New Business Director will be responsible for identifying, shaping, and securing new business opportunities, while nurturing strategic client relationships that drive long-term growth and revenue. Working alongside other senior growth leaders, they will help expand the agency's footprint, elevate its profile within the industry, and ensure existing client partnerships continue to thrive and evolve.

Internally, the role will provide strategic commercial leadership, champion collaboration across disciplines, and contribute to agency development, culture, and reputation. Working closely with senior leadership, they will help shape and deliver the agency's growth strategy while identifying opportunities to strengthen our market position. The role requires a blend of commercial acumen, relationship-building expertise, strategic thinking, and a deep understanding of clients' businesses, market challenges, and industry trends. Success will be measured through the generation of sustainable agency growth, both through the acquisition of new clients and the expansion of existing client relationships. This is an individual contributor role with no direct line management responsibilities. Instead, the focus is on driving new business opportunities, building senior-level relationships, growing strategic accounts, strengthening the agency's commercial position, and acting as a senior ambassador for the business within the market.

Responsibilities

• New Business Leadership & Agency Growth: Own and drive the agency’s new business strategy, identifying and pursuing opportunities that align with agency capabilities and growth ambitions. Build and maintain a strong pipeline of prospective clients, developing relationships with key decision-makers across target sectors and brands. Lead the end-to-end new business process, from prospecting and qualification through to pitch development, negotiation, and conversion. Represent the agency externally through networking, industry events, thought leadership, partnerships, and relationship-building activities. Develop and leverage a strong personal network to generate opportunities and introductions that contribute to agency growth. Work closely with agency leadership to identify new revenue streams, service opportunities, and strategic growth initiatives.
• Client Leadership: Act as a senior partner to key clients, building long-term, trusted relationships at C-suite and director level and becoming their go-to advisor for strategic, creative, and commercial challenges. Identify and unlock growth opportunities within existing accounts through proactive relationship management and strategic consultancy. Ensure clients view the agency as an indispensable partner, driving measurable business impact and long-term value. Lead senior client conversations around business challenges, innovation, and future opportunities to strengthen partnerships and increase agency revenue.
• Operational & Commercial Management: Oversee the commercial performance of both prospective and existing client opportunities, ensuring sustainable growth and profitability. Develop robust commercial proposals, scopes of work, pricing models, and contract negotiations that support agency objectives. Manage forecasting and pipeline reporting, providing visibility of opportunities, risks, and growth potential. Champion commercial best practice across the agency, ensuring opportunities are strategically evaluated and effectively converted.
• Consultancy: Get under the skin of clients’ businesses, industries, and challenges; providing strategic guidance and thought leadership that supports both client success and agency growth. Act as a trusted consultant, helping clients navigate emerging trends, market changes, and evolving consumer behaviours.
• Cross-Team Collaboration: Partner with creative, channel, production, and delivery teams to shape compelling proposals, pitches, and growth opportunities. Ensure client and prospect needs are fully understood and translated into impactful, innovative solutions. Contribute to the wider agency culture, helping shape a positive, ambitious, and high-performing commercial environment.
• Expertise in Social & Emerging Tech: Demonstrate strong knowledge of social media platforms, content creation, influencer marketing, and production processes to identify opportunities and advise clients effectively. Stay ahead of industry trends, including AI, automation, and emerging technologies, translating innovation into commercial opportunities for both clients and the agency. Position the agency at the forefront of industry developments through informed strategic counsel and thought leadership.

Qualifications

• Proven track record in a senior growth, business development, client leadership, or commercial role within an advertising, creative, social, or digital agency.
• Demonstrable success in generating, converting, and growing revenue through both new business acquisition and existing client development.
• Strong commercial acumen with experience building pipelines, developing proposals, negotiating commercial agreements, and securing new accounts.
• Excellent relationship-building skills with the ability to influence and build trust at senior stakeholder and C-suite level.
• Outstanding presentation, pitching, and communication skills, with the ability to inspire confidence and win business.
• Strong understanding of social media, content production, influencer marketing, and emerging technologies including AI.
• Highly organised, proactive, and comfortable managing multiple opportunities and senior relationships simultaneously.
• A collaborative team player who can bring together cross-functional teams around growth opportunities.
• Comfortable working independently as an individual contributor with accountability for commercial outcomes.

Benefits

• Named in Campaign Magazine's Best Places to Work 8 years running
• Remote working predominantly – 2 days in the office per week
• Private Healthcare & Life Insurance, 25 Days+ Holiday
• Annual Team Mini break in the UK or abroad, regular socials
• Open, Engaging & Inspirational Culture