At a Glance
- Tasks: Lead innovative paid social strategies and drive impactful campaigns across multiple platforms.
- Company: Join a dynamic media and performance team in a forward-thinking agency.
- Benefits: Enjoy remote work, private healthcare, generous holiday, and fun team breaks.
- Other info: Be part of an engaging culture that values creativity and collaboration.
- Why this job: Shape the future of advertising with fresh ideas and modern techniques.
- Qualifications: Experience in paid social, integrated teams, and analytics tools is essential.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a Senior Paid Social Strategist to play a pivotal role in our growing team – we’re looking for someone to bring paid social expertise and broader channel thinking, as well as oversee and input into innovative and high‐performing campaign strategies across multiple platforms. The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support. The role sits within the Distribution team as part of the media and performance arm.
Key Responsibilities
- Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
- Collaborate with key teams such as Account Management through owned/organic social, and via Growth and New Business working on pitches and proposals.
- Within new business and growth, lead on paid, performance, measurement approaches with tailored responses.
- Review current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
- Drive commercial success for accounts, understanding targets and pushing growth within retainers.
- Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
- Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
- Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
- Showcase fresh paid approaches and measurement tactics across all clients, working with external teams to understand context/challenges.
- Testing and innovation – A/B testing, alphas/betas, creative experimentation.
- Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.
Essential Qualifications
- New business and pitch experience working with integrated teams.
- Tool stack for broader social understanding – Sprout, Meltwater, Supermetrics, RivalIQ.
- In‐depth experience with paid social ad managers within Meta, TikTok, LinkedIn, Reddit, Pinterest.
- Experience with tracking set‐ups, UTMs, dashboard maintenance and analytics tools – GA4, Adobe Analytics, etc.
- Experience with measurement frameworks, attribution and driving results across paid, owned, earned.
- Experience with both B2B, B2C and global clients.
Bonus Qualifications
- Experience in other channels such as Paid Search, Programmatic, Display.
Benefits
- Remote working predominantly – 2 days in the office per week.
- Private Healthcare & Life Insurance.
- 25+ Days Holiday.
- Annual Team Mini break in the UK or abroad, Regular Socials.
- Open, Engaging & Inspirational Culture.
Senior Paid Social Strategist in London employer: Eight&Four
At eight&four, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our remote working model allows for flexibility, while our commitment to employee growth is supported by comprehensive benefits, including private healthcare. Join us in London to lead impactful client relationships and be part of a team that values creativity and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Strategist in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Paid Social Strategist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns and results. We want to see how you’ve driven performance and innovation in your previous roles – this is your chance to shine!
✨Tip Number 3
Prepare for the interview by researching the company and its recent campaigns. We love candidates who come in with fresh ideas and insights on how to improve our strategies. Make sure you’re ready to discuss how you can contribute to our team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who are eager to make an impact in the media and performance space.
We think you need these skills to ace Senior Paid Social Strategist in London
Some tips for your application 🫡
Show Your Expertise:Make sure to highlight your paid social expertise in your application. We want to see how your experience aligns with the role, so don’t hold back on showcasing your skills and past successes!
Connect the Dots:When writing your application, think about how your experiences connect across different channels. We’re looking for someone who can create integrated strategies, so demonstrate your ability to think beyond just paid social.
Be Specific with KPIs:We love numbers! Include specific KPIs you’ve set or achieved in previous roles. This will help us understand how you measure success and drive performance in your campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Eight&Four
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the paid social ad managers for Meta, TikTok, LinkedIn, and others. Brush up on the latest features and trends for each platform, as this will show your expertise and readiness to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss how you’ve shaped campaign strategies in the past. Bring examples of how you’ve connected channels and defined KPIs that led to real business impact. This will demonstrate your ability to think beyond activation.
✨Be Ready to Discuss Measurement Frameworks
Familiarise yourself with measurement frameworks and attribution models. Be prepared to explain how you’ve used tools like GA4 or Adobe Analytics to drive results. This shows you understand the importance of data in shaping successful campaigns.
✨Bring Fresh Ideas to the Table
Think about innovative approaches you can suggest during the interview. Whether it’s A/B testing or creative experimentation, showcasing your thought leadership will impress the interviewers and highlight your proactive mindset.
