At a Glance
- Tasks: Create engaging long-form B2B content and shape impactful campaign messaging.
- Company: Award-winning agency known for its open and inspirational culture.
- Benefits: Hybrid working, private healthcare, 25+ days holiday, and team mini breaks.
- Other info: Collaborate with creative teams across diverse sectors like finance and technology.
- Why this job: Make your mark by transforming complex topics into compelling narratives.
- Qualifications: Proven experience in B2B content creation and exceptional writing skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a B2B Content / Copywriter with a strong background in long-form storytelling, thought leadership and strategic editorial content. This role is centred around creating intelligent, engaging and commercially impactful long-form work, from white papers and industry reports to executive interviews, opinion pieces and feature articles, while also shaping campaign messaging and social-first creative that helps brands show up credibly in culture and conversation. You’ll combine editorial depth with creative thinking, translating complex business topics into compelling narratives for both specialist and broader audiences. Alongside long-form content development, you’ll also support campaign copywriting, LinkedIn storytelling and integrated social rollouts. You should have a strong understanding of how B2B brands can evolve beyond traditional corporate communications, creating work that feels relevant, modern and audience-led across both professional and more consumer-oriented platforms. The role spans a variety of sectors including finance, insurance, ecommerce, supply chain, sustainability and technology.
You will be line managed by our Creative Strategy Director and work closely with our Associate Creative Director across a range of B2B accounts and campaigns, collaborating with strategists, designers and social teams to shape impactful creative and editorial output.
Core Responsibilities- Lead the development of long-form B2B content including white papers, reports, feature articles, executive interviews and thought leadership.
- Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling.
- Translate complex or technical subject matter into clear, engaging and commercially effective storytelling.
- Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications.
- Write campaign headlines, messaging frameworks and supporting copy across digital and social channels.
- Create social rollout content with a strong understanding of LinkedIn storytelling and executive profiling.
- Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution.
- Support brands in developing more culturally relevant and contemporary B2B communications.
- Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats.
- Contribute to pitches, campaign proposals and strategic narrative development.
- Proven experience developing high-quality long-form B2B content and thought leadership.
- Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance.
- Experience writing across sectors such as finance, insurance, technology, logistics or sustainability.
- Strong understanding of B2B audiences, brand positioning and commercial storytelling.
- Ability to move confidently between long-form editorial, campaign messaging and social content.
- Experience creating LinkedIn-first content and executive thought leadership.
- Strong attention to detail and editorial rigour.
- Comfortable working collaboratively within creative and strategic teams.
- Named in Campaign Magazine's Best Places to Work 7 years running.
- Hybrid working - 2-3 days in the office per week.
- Private Healthcare & Life Insurance, 25 Days+ Holiday.
- Team Mini breaks in the UK and abroad, Regular Socials.
B2B Content Copywriter (Mid-Senior) in London employer: Eight&Four
Join a dynamic and innovative team as a B2B Content Copywriter, where your storytelling skills will thrive in a culture that values creativity and collaboration. With a strong focus on employee growth, we offer hybrid working options, private healthcare, and generous holiday allowances, all while being recognised as one of Campaign Magazine's Best Places to Work for seven consecutive years. Experience the unique advantage of working across diverse sectors, contributing to impactful narratives that resonate with both specialist and broader audiences.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Content Copywriter (Mid-Senior) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend events, and join relevant groups. The more connections you make, the better your chances of landing that B2B Content Copywriter gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best long-form content and thought leadership pieces. Make sure it’s easy to navigate and showcases your ability to simplify complex topics.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific projects or campaigns they’ve done that resonate with you. This shows you’re genuinely interested and have done your homework.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about what we do. Plus, it gives us a chance to see your enthusiasm right from the start!
We think you need these skills to ace B2B Content Copywriter (Mid-Senior) in London
Some tips for your application 🫡
Show Off Your Storytelling Skills:We want to see your ability to craft engaging narratives, so make sure your application showcases your long-form writing prowess. Include samples that highlight your knack for turning complex topics into compelling stories.
Tailor Your Application:Don’t just send a generic CV and cover letter! We love it when applicants tailor their materials to reflect our job description. Highlight your experience in B2B content and how it aligns with what we’re looking for.
Be Clear and Concise:While we appreciate creativity, clarity is key! Ensure your application is well-structured and easy to read. Avoid jargon unless it’s relevant to the role, and remember to keep it professional yet engaging.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Eight&Four
✨Know Your Long-Form Content
Make sure you come prepared with examples of your long-form B2B content. Be ready to discuss how you've tackled complex topics and turned them into engaging narratives. This will show that you understand the role's core responsibilities.
✨Showcase Your Storytelling Skills
During the interview, highlight your ability to simplify intricate subjects without losing their essence. Share specific instances where your storytelling has made a significant impact, especially in sectors like finance or technology.
✨Familiarise Yourself with LinkedIn Strategies
Since this role involves creating LinkedIn-first content, brush up on effective LinkedIn storytelling techniques. Bring examples of past campaigns or posts that resonated well with B2B audiences, demonstrating your understanding of the platform.
✨Collaborative Mindset is Key
Emphasise your experience working within creative teams. Discuss how you've collaborated with strategists, designers, and other creatives to bring ideas to life. This will show that you're not just a great writer but also a team player who can contribute to a dynamic environment.
