At a Glance
- Tasks: Dive deep into social listening and audience research to uncover insights and trends.
- Company: Join a top-rated content production agency known for its vibrant culture.
- Benefits: Enjoy hybrid working, private healthcare, 25+ days holiday, and regular team socials.
- Other info: Be part of a values-driven team that prioritises growth and collaboration.
- Why this job: Make a real impact by shaping strategies for diverse brands across various sectors.
- Qualifications: 3-5 years in social insights with strong analytical and storytelling skills.
The predicted salary is between 40500 - 49500 £ per year.
We’re a social and end-to-end content production agency. Since 2008 we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive performance across our client base. As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in: through rapid progression, industry-leading benefits and a culture which has been named in Campaign’s Best Places to Work for 8 years running.
We are looking for a Social Listening and Insights Manager with a strong background in social listening and audience research. This role focuses on understanding audiences in depth, exploring the conversations, communities, behaviours and cultural influences that shape how people think, engage and make decisions. You’ll use social listening, audience intelligence platforms, search data and community research to uncover insights, trends and opportunities that inform social and channel strategies, content development and creative campaigns. You’ll go beyond surface-level data, investigating online communities, identifying audience motivations and cultural tensions, and translating findings into clear, actionable insights that creative, content and strategy teams can build on. The role also covers social and digital channel audits, competitor analysis and content performance research, helping brands understand where and how to connect with their audiences. You’ll work across B2B and B2C brands in sectors including finance, technology, ecommerce, travel and hospitality, collaborating closely with our Audience Strategy Lead and wider creative, content and client teams.
Core Responsibilities
- Conduct social listening and audience research to uncover behaviours, motivations, conversations and emerging trends.
- Research online communities, forums and platforms such as Reddit to identify audience attitudes, interests, pain points and unmet needs.
- Analyse social, search and audience data to uncover insights, cultural tensions and opportunities for brands.
- Lead social and digital channel audits, assessing content performance, audience engagement, platform effectiveness and opportunities for improvement.
- Conduct competitor, category and cultural analysis to identify trends, content gaps and opportunities.
- Translate audience intelligence into clear insights and recommendations that inform social and channel strategies, creative briefs, content development and campaigns.
- Identify audience needs, content opportunities and platform behaviours to support the development of content pillars, channel roles and wider content ecosystems.
- Monitor emerging trends, content formats, platforms and online communities relevant to clients.
- Analyse social content and campaign performance to inform future content and channel recommendations.
- Develop insight-led presentations and research findings for internal teams and clients.
- Collaborate with the Audience Strategy Lead and wider teams on pitches, campaigns and strategic projects.
Requirements
- 3-5 years' experience in social, audience insights, social listening and digital research.
- Strong hands-on experience in social listening, audience research, community analysis and channel audits.
- Experience using tools such as Meltwater, Audiense, SEMrush, Glimpse, AnswerThePublic or similar.
- Strong understanding of Reddit, online communities, social platforms and digital audience behaviours.
- Ability to analyse qualitative and quantitative data, identify patterns and uncover insights beyond standard reporting.
- Proven ability to translate audience research into meaningful insights and recommendations that inform content, creative and channel strategies.
- Good understanding of social and digital channels, content formats and how audiences engage across different platforms.
- Experience working across B2B and B2C audiences.
- Strong presentation, communication and strategic storytelling skills.
- Ability to independently manage research and insight projects while collaborating with creative, content and strategy teams.
Benefits
- Named in Campaign Magazine's Best Places to Work 8 years running.
- Hybrid working - 2 days in the office per week.
- Private Healthcare & Life Insurance.
- 25 Days+ Holiday.
- Team Mini breaks in the UK and abroad.
- Regular Socials.
- Culture: Open, Engaged & Inspirational.
Social Listening And Insights Manager in England employer: eight&four
As a leading agency recognised in Campaign Magazine's Best Places to Work for eight consecutive years, we offer an inspiring and engaging work culture that prioritises innovation and collaboration. Our hybrid working model allows for flexibility, while our commitment to employee well-being is reflected in benefits like private healthcare, life insurance, and generous holiday allowances. Join us to not only advance your career in social account management but also to be part of a team that values creativity and excellence in delivering impactful content for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Social Listening And Insights Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for eight&four and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like eight&four are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with eight&four on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Social Listening And Insights Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit eight&four. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of eight&four:Show us that you’ve done your homework! In your application, briefly mention what you admire about eight&four’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at eight&four
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at eight&four will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At eight&four, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
