At a Glance
- Tasks: Create engaging long-form B2B content and shape impactful campaign messaging.
- Company: Award-winning agency known for its open and inspirational culture.
- Benefits: Hybrid working, private healthcare, 25+ days holiday, and team mini breaks.
- Other info: Collaborate with creative teams across diverse sectors for exciting projects.
- Why this job: Make a real impact by transforming complex topics into compelling narratives.
- Qualifications: Proven experience in B2B content creation and exceptional writing skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a B2B Content / Copywriter with a strong background in long-form storytelling, thought leadership and strategic editorial content. This role is centred around creating intelligent, engaging and commercially impactful long-form work, from white papers and industry reports to executive interviews, opinion pieces and feature articles, while also shaping campaign messaging and social-first creative that helps brands show up credibly in culture and conversation. You’ll combine editorial depth with creative thinking, translating complex business topics into compelling narratives for both specialist and broader audiences.
Alongside long-form content development, you’ll also support campaign copywriting, LinkedIn storytelling and integrated social rollouts. You should have a strong understanding of how B2B brands can evolve beyond traditional corporate communications, creating work that feels relevant, modern and audience-led across both professional and more consumer-oriented platforms. The role spans a variety of sectors including finance, insurance, ecommerce, supply chain, sustainability and technology.
You will be line managed by our Creative Strategy Director and work closely with our Associate Creative Director across a range of B2B accounts and campaigns, collaborating with strategists, designers and social teams to shape impactful creative and editorial output.
Core Responsibilities- Lead the development of long-form B2B content including white papers, reports, feature articles, executive interviews and thought leadership.
- Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling.
- Translate complex or technical subject matter into clear, engaging and commercially effective storytelling.
- Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications.
- Write campaign headlines, messaging frameworks and supporting copy across digital and social channels.
- Create social rollout content with a strong understanding of LinkedIn storytelling and executive profiling.
- Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution.
- Support brands in developing more culturally relevant and contemporary B2B communications.
- Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats.
- Contribute to pitches, campaign proposals and strategic narrative development.
- Proven experience developing high-quality long-form B2B content and thought leadership.
- Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance.
- Experience writing across sectors such as finance, insurance, technology, logistics or sustainability.
- Strong understanding of B2B audiences, brand positioning and commercial storytelling.
- Ability to move confidently between long-form editorial, campaign messaging and social content.
- Experience creating LinkedIn-first content and executive thought leadership.
- Strong attention to detail and editorial rigour.
- Comfortable working collaboratively within creative and strategic teams.
Named in Campaign Magazine's Best Places to Work 7 years running. Hybrid working - 2-3 days in the office per week. Private Healthcare & Life Insurance, 25 Days+ Holiday. Team Mini breaks in the UK and abroad, Regular Socials. Culture: Open, Engaged & Inspirational.
B2B Content Copywriter (Mid-Senior) employer: Eight&Four
Join a dynamic and innovative team as a B2B Content Copywriter, where your storytelling skills will thrive in a culture that values creativity and collaboration. With a strong emphasis on employee well-being, we offer hybrid working options, private healthcare, and generous holiday allowances, alongside opportunities for professional growth and development. Our open and engaged work environment fosters inspiration and camaraderie, making it an excellent place for those looking to make a meaningful impact in the B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Content Copywriter (Mid-Senior)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend events, and join relevant groups. The more connections you make, the better your chances of landing that B2B Content Copywriter gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best long-form content and thought leadership pieces. Make sure it’s easy to access and visually appealing – we want to see your storytelling magic!
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific projects or campaigns they’ve done that resonate with you. This shows you’re genuinely interested and have done your homework.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from passionate candidates. Plus, it gives you a chance to showcase your understanding of our culture and values right from the start.
We think you need these skills to ace B2B Content Copywriter (Mid-Senior)
Some tips for your application 🫡
Show Off Your Storytelling Skills:When you’re crafting your application, make sure to highlight your experience with long-form storytelling. We want to see how you can turn complex topics into engaging narratives that resonate with both specialist and broader audiences.
Tailor Your Content:Don’t just send a generic application! Tailor your writing samples and cover letter to reflect the B2B sectors we work in, like finance or technology. Show us you understand our audience and can create content that feels relevant and modern.
Be Creative with Your Approach:We love creativity! Use your application to demonstrate your unique voice and perspective. Whether it’s through your writing style or the way you present your ideas, let your personality shine through.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting role!
How to prepare for a job interview at Eight&Four
✨Know Your Long-Form Content Inside Out
Before the interview, brush up on your long-form content skills. Be ready to discuss examples of white papers or reports you've created, and how you turned complex topics into engaging narratives. This will show that you understand the core responsibilities of the role.
✨Showcase Your B2B Knowledge
Familiarise yourself with the sectors mentioned in the job description, like finance and technology. Prepare to discuss how you can create relevant and modern B2B communications that resonate with both specialist and broader audiences. This will demonstrate your understanding of the market.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with strategists and designers, think of examples where you've successfully collaborated on projects. Be ready to share how you contributed to shaping campaign narratives and how you handle feedback from different team members.
✨Craft Your LinkedIn Storytelling Strategy
As LinkedIn storytelling is a key part of the role, come prepared with ideas on how you would approach creating engaging content for this platform. Discuss any past experiences where you've developed executive thought leadership pieces or social-first creative that made an impact.
