At a Glance
- Tasks: Lead innovative channel strategies and drive impactful campaigns across multiple platforms.
- Company: Dynamic social and content agency with a global presence and a values-driven culture.
- Benefits: Remote work, private healthcare, 25+ days holiday, and annual team mini breaks.
- Other info: Recognised for an engaging culture and rapid career progression.
- Why this job: Join a top-rated workplace and shape the future of modern advertising.
- Qualifications: Experience in new business pitches and integrated team collaboration.
The predicted salary is between 60000 - 75000 € per year.
We’re a social and content agency led by talent and fuelled by technology. Since 2008, we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive meaningful performance for our clients. Born in London, we’ve grown into a global agency, partnering with ambitious brands across international markets and delivering work that connects with audiences wherever they are. As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in - through rapid progression, industry-leading benefits, and a culture that has been recognised in Campaign’s Best Places to Work for over seven years running.
We are looking for an integrated Channel Lead to play a pivotal role in our growing team – we’re looking for someone to bring broader channel thinking, as well as oversee and input into innovative and high-performing campaign strategies across multiple platforms. The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support. The role sits within the Distribution team as part of the media and performance arm.
Key Responsibilities
- Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
- Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.
- Within new business and growth - leading on paid, performance, measurement approaches with tailored responses.
- Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
- Driving commercial success for accounts, understanding targets and pushing growth within retainers.
- Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
- Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
- Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
- Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams to understand context / challenges.
- Testing and innovation – A/B testing, alphas/betas, creative experimentation.
- Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.
Requirements
Essential:
- New business and pitch experience working with integrated teams.
- Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ.
- In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest.
- Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc.
- Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned.
- Experience with both B2B, B2C and global clients.
Bonus
- Experience in other channels such as Paid Search, Programmatic, Display.
Benefits
- Named in Campaign Magazine's Best Places to Work 7 years running.
- Remote working predominantly - 2 days in the office per week.
- Private Healthcare & Life Insurance, 25 Days+ Holiday.
- Annual Team Mini break in the UK or abroad, Regular Socials.
- Open, Engaging & Inspirational Culture.
Channel Strategy Lead employer: eight&four Group
As a leading social and content agency, we pride ourselves on our values-driven culture that empowers our employees to thrive. With industry-leading benefits, including private healthcare, generous holiday allowances, and a commitment to professional growth, we foster an open and engaging environment where innovative thinkers can excel. Our recognition as one of Campaign Magazine's Best Places to Work for over seven years highlights our dedication to creating a meaningful and rewarding workplace in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Strategy Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your understanding of channel strategies. Use our website to apply and make sure to include links to your projects. This is your chance to shine and demonstrate what you can bring to the table!
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and how they operate. When you walk into that interview, you want to show that you’re not just a fit for the role, but also for the culture. We love candidates who align with our values!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in the interviewer’s mind. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Channel Strategy Lead position.
We think you need these skills to ace Channel Strategy Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to work with us and contribute to our innovative campaigns.
Tailor Your Experience:Make sure to highlight your relevant experience in channel strategy and integrated teams. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills and achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of what you bring to the table.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at eight&four Group
✨Know Your Channels
Make sure you’re well-versed in the various social channels mentioned in the job description. Familiarise yourself with the latest trends and best practices for platforms like Meta, TikTok, and LinkedIn. This will not only show your expertise but also demonstrate your passion for integrated channel strategies.
✨Showcase Your Success Stories
Prepare specific examples of past campaigns you've led or contributed to, especially those that involved innovative approaches or measurable results. Be ready to discuss how you set KPIs and drove performance, as this aligns perfectly with what they’re looking for in a Channel Strategy Lead.
✨Understand Their Tech Stack
Research the tools and technologies mentioned in the job description, such as Sprout and GA4. If you have experience with these or similar tools, be prepared to discuss how you’ve used them to achieve business objectives. This shows you’re proactive and ready to hit the ground running.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think about how you can demonstrate your collaborative skills. Prepare to share examples of how you’ve successfully worked with account management or creative teams in the past to deliver integrated campaigns that drive real business impact.
