At a Glance
- Tasks: Lead innovative channel strategies and drive impactful campaigns across multiple platforms.
- Company: Dynamic social and content agency with a global reach and a values-driven culture.
- Benefits: Remote work, private healthcare, 25+ days holiday, and annual team mini breaks.
- Other info: Collaborative environment with rapid progression and industry-leading benefits.
- Why this job: Join a top-rated workplace and shape the future of modern advertising.
- Qualifications: Experience in integrated teams, paid social ads, and performance measurement.
The predicted salary is between 60000 - 75000 £ per year.
We're a social and content agency led by talent and fuelled by technology. Since 2008, we've been building an integrated, digital-first offering that combines content excellence with channel best practice to drive meaningful performance for our clients. Born in London, we've grown into a global agency, partnering with ambitious brands across international markets and delivering work that connects with audiences wherever they are. As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in - through rapid progression, industry-leading benefits, and a culture that has been recognised in Campaign's Best Places to Work for over seven years running.
We are looking for an integrated Channel Lead to play a pivotal role in our growing team - we're looking for someone to bring broader channel thinking, as well as oversee and input into innovative and high-performing campaign strategies across multiple platforms. The role goes beyond activation as you'll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support. The role sits within the Distribution team as part of the media and performance arm.
Key Responsibilities- Create social approaches across teams that feel connected, not silo'd, that contain full funnel planning and ladder up to real business impact.
- Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.
- Within new business and growth - leading on paid, performance, measurement approaches with tailored responses.
- Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
- Driving commercial success for accounts, understanding targets and pushing growth within retainers.
- Own the strategy, structure and success of the Media and Performance department - implementing operational standards across all accounts.
- Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
- Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
- Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.
- Testing and innovation - A/B testing, alphas/betas, creative experimentation.
- Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.
- New business and pitch experience working with integrated teams.
- Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ.
- In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest.
- Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc.
- Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned.
- Experience with both B2B, B2C and global clients.
- Experience in other channels such as Paid Search, Programmatic, Display.
- Named in Campaign Magazine's Best Places to Work 7 years running.
- Remote working predominantly - 2 days in the office per week.
- Private Healthcare & Life Insurance, 25 Days+ Holiday.
- Annual Team Mini break in the UK or abroad, Regular Socials.
- Open, Engaging & Inspirational Culture.
Channel Strategy Lead employer: Eightandfour
As a leading social and content agency, we pride ourselves on our values-driven culture that empowers our talented team to thrive. With industry-leading benefits, including private healthcare, generous holiday allowances, and a commitment to employee growth through rapid progression, we create an engaging and inspirational work environment. Our London-based office fosters collaboration and innovation, making it an excellent place for those looking to make a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Strategy Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Eightandfour and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Eightandfour are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Eightandfour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Eightandfour. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Channel Strategy Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Eightandfour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Eightandfour:Show us that you’ve done your homework! In your application, briefly mention what you admire about Eightandfour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Eightandfour
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Eightandfour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Eightandfour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
