At a Glance
- Tasks: Lead brand strategy and create impactful campaigns that drive growth and awareness.
- Company: Join Egis, a global leader in sustainable infrastructure and engineering.
- Benefits: Be part of a team making a real difference for communities and the planet.
- Why this job: Shape the future of branding in a company committed to sustainability and innovation.
- Qualifications: 10+ years in brand leadership with a focus on results-driven campaigns.
- Other info: Collaborate globally and enjoy a diverse, inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Egis is a leading global architectural, consulting, construction engineering, operations and mobility services firm. We create and operate intelligent infrastructure and buildings that both respond to the climate emergency and contribute to balanced, sustainable and resilient development. Our 20,500 employees operate across over 100 countries, deploying their expertise to develop and deliver cutting-edge innovations and solutions for clients.
In the UK, we are proud to be delivering some of the most iconic projects which help connect people, protect our environment, and meet emission reduction targets. From motorways to tramways, and nuclear power plants to smart cities, clients choose us to help them solve their most complex challenges - delivering climate-responsible growth that meets the needs of communities, industry and the planet.
We are creating a new role to position Egis as a leading voice in our markets and to deliver high-impact, insight-led marketing that drives growth.
Reporting to the Chief Marketing Officer, this senior leadership role will shape Egis’ global brand positioning and lead the creation of high-value content and integrated campaigns that build awareness, influence decision-makers and generate measurable impact on the business pipeline.
Working closely with the Head of Digital & CRM, Group Communications, and regional marketing leads, the role will bring together strategic insight, creative excellence and commercial focus. You will translate Egis’ expertise in sustainability, mobility, energy transition and digital transformation into compelling narratives that strengthen client relationships and help win work.
This is a rare opportunity to define how Egis inspires, informs and differentiates itself in a competitive global marketplace - transforming thought leadership into tangible business results.
Key responsibilities- Define and protect Egis’ global brand positioning, architecture and messaging, ensuring consistency and commercial relevance across all markets.
- Lead the creation and delivery of integrated, multi-channel campaigns that raise visibility, generate qualified leads and support revenue growth.
- Develop Egis’ thought-leadership and content strategy - from insight generation and storytelling to creative production and amplification.
- Partner with sector and regional teams to ensure campaign targeting aligns with strategic clients, key accounts and growth priorities.
- Collaborate with the Head of Digital & CRM to plan, track and report campaign performance, demonstrating clear contribution to pipeline and KPIs.
- Establish global campaign frameworks, toolkits and assets that enable local adaptation while maintaining brand coherence and creative quality.
- Commission and manage brand and market research, perception tracking and campaign performance reporting to inform continuous improvement.
- Support strategic initiatives such as employer brand, acquisitions and rebrands from a marketing and positioning perspective.
- Champion creativity, innovation and measurable impact across the global marketing network.
The role is based in the UK, with collaboration expected across global teams. It will take effect in 2025.
Qualifications- 10+ years’ experience in brand, campaign, or strategic marketing leadership, ideally within engineering, infrastructure, or professional services environments.
- Proven success delivering integrated, results-driven campaigns and high-value content that build reputation, engagement and pipeline impact.
- Analytical and commercially minded, able to link marketing activity to business development and revenue outcomes.
- Strong understanding of brand strategy, messaging, storytelling and content marketing in complex B2B settings.
- Highly collaborative, creative and influential, with excellent communication and stakeholder-management skills.
- Experience working across complex, matrixed organisations and multiple geographies.
We are committed to our planet. In each project we design, engineer and operate we care deeply about the legacy we’re leaving behind. As part of our team, you’ll have a unique opportunity to use your skills and expertise to shape a better future for our communities in the UK, and all around the globe.
Our commitment is translated in the work carried out by our Egis Foundation, which funds concrete actions to address the climate crisis and is focused on educational and social initiatives that will help in the responsible and sustainable shift towards a sustainable world.
We are an Equal Opportunities employer and we strive to build a workforce that truly reflects the communities we represent. We welcome candidates from all backgrounds, regardless of age, disability, gender, gender identity, gender expression, race, religion or belief, sexual orientation, socioeconomic background, and any other protected characteristic. If you decide to apply for an opportunity with us, your application will be assessed based purely on your experience, the essential and desirable criteria, and your suitability for the role. We value each and every one’s contribution as this builds our culture and means that if you work with us, you will be included, listened to, and respected.
Head of Brand, Content & Campaigns employer: Egis in the UK
Contact Detail:
Egis in the UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Content & Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Egis or similar firms. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your best work in brand strategy and campaigns. This is your chance to shine and demonstrate how you can contribute to Egis' mission.
✨Tip Number 3
Prepare for the interview by understanding Egis’ projects and values. Tailor your responses to show how your experience aligns with their goals, especially around sustainability and innovation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Egis team and making a difference.
We think you need these skills to ace Head of Brand, Content & Campaigns
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Brand, Content & Campaigns role. Highlight your experience in brand strategy and integrated campaigns, showing how you can contribute to Egis' mission.
Showcase Your Creativity: This role is all about creativity and innovation! Include examples of past campaigns you've led that had a measurable impact. We want to see how you think outside the box and drive results.
Be Data-Driven: Egis values analytical minds. When discussing your previous roles, mention how you linked marketing activities to business outcomes. Use numbers and metrics to back up your claims – it makes a stronger case!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Egis in the UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Egis' brand values, recent projects, and their approach to sustainability. Understanding their mission will help you articulate how your vision aligns with theirs, making you a more compelling candidate.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led that resulted in measurable impact. Be ready to discuss the strategies you employed, the challenges you faced, and how you overcame them to drive growth.
✨Emphasise Collaboration Skills
Given the collaborative nature of this role, highlight your experience working across teams and geographies. Share stories that demonstrate your ability to influence stakeholders and foster teamwork to achieve common goals.
✨Prepare Insightful Questions
Think of thoughtful questions that show your interest in Egis' future direction and challenges. Asking about their approach to emerging trends in sustainability or digital transformation can set you apart as a forward-thinking candidate.