At a Glance
- Tasks: Drive commercial growth through sponsorships, partnerships, and events at Swindon Town F.C.
- Company: Join the passionate team at Swindon Town Football Club.
- Benefits: Be part of a dynamic environment with opportunities for professional development.
- Other info: Commitment to equality, diversity, and inclusion in a supportive workplace.
- Why this job: Make a real impact in the world of football and build lasting relationships.
- Qualifications: 3+ years in commercial roles within professional football and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Swindon Town F.C. are seeking an ambitious, proactive and commercially driven Commercial Manager to join the club. This is a fantastic opportunity to play a central role in driving the Club’s commercial growth through sponsorships, partnerships, hospitality, advertising, and events. Reporting directly to the Chief Executive Officer, the chosen candidate shall take responsibility for all commercial activities of the Club, ensuring business success and providing exemplary service delivery to our partners and stakeholders.
Key Responsibilities
- Lead the Club’s commercial sales strategy to achieve sponsorship and revenue targets.
- Identify, develop and secure new sponsorships, partnerships and advertising opportunities across all Club assets.
- Manage and grow a strong network of prospective partners through networking, relationship management and business development activity.
- Develop bespoke commercial proposals and partnership packages tailored to client objectives.
- Build, maintain and strengthen long-term relationships with sponsors, corporate partners and hospitality clients to maximise retention and ensure repeat business.
- Oversee all seasonal and matchday hospitality operations, ensuring a first-class customer experience for all guests and partners.
- Coordinate with marketing, catering, security, and operations teams to deliver seamless service.
- Work collaboratively with internal business departments.
- Design and deliver an annual events programme.
- Manage and maintain accurate reporting through the Club’s CRM system, including pipeline management, forecasting, activity tracking and commercial reporting.
- Analyse market trends, competitor activity and commercial performance data to identify new revenue opportunities and strategic growth areas.
- Support the CEO in shaping and implementing the Club’s wider commercial and business development strategy.
- Represent the Club professionally at industry events, networking opportunities and matchday functions.
- Ensure all commercial activities reflect and enhance the Club’s values, reputation and brand identity.
About The Candidate
Essential Skills & Experience
- Minimum of 3 years’ commercial experience within professional football, preferably at EFL League Two level or above.
- Proven track record in sponsorship sales and partnership management.
- Demonstrable experience achieving targets.
- Strong relationship-building skills.
- Excellent communication.
- Driving licence.
About The Club
Swindon Town Football Club is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. For positions where a criminal record check (DBS) is identified as necessary, this will be carried out in line with the Club’s safer recruitment procedures and relevant legislation. The post holder will be required to undertake safeguarding training periodically and comply with all safeguarding policies and procedures.
Equality, Diversity & Inclusion
Swindon Town Football Club is committed to promoting equality of opportunity for all staff and job applicants. We aim to create a supportive and inclusive working environment in which all individuals can make best use of their skills, free from discrimination, harassment or victimisation, and where decisions are based solely on merit. The Club does not discriminate on the basis of age, race, nationality, ethnic origin, religious or political belief or affiliation, trade union membership, gender, gender reassignment, gender identity, marriage and civil partnership status, pregnancy and maternity, sexual orientation, disability, socio-economic background or any other characteristic protected under the Equality Act 2010.
Commercial Manager in Swindon employer: EFL
Swindon Town F.C. is an exceptional employer that fosters a dynamic and inclusive work culture, offering the Commercial Manager a unique opportunity to drive commercial growth in a vibrant football environment. With a commitment to employee development and a focus on building strong partnerships, the club provides a supportive atmosphere where creativity and ambition are encouraged, ensuring that every team member can thrive and contribute meaningfully to the club's success.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager in Swindon
✨Network Like a Pro
Get out there and start networking! Attend industry events, local meet-ups, and even matchday functions. Building relationships is key in the commercial world, so don’t be shy – introduce yourself and make connections that could lead to sponsorships or partnerships.
✨Show Off Your Skills
When you get the chance to chat with potential employers or partners, make sure to highlight your achievements. Share specific examples of how you've driven revenue or secured partnerships in the past. This will show them you mean business and can deliver results!
✨Tailor Your Approach
Every club and partner is different, so take the time to understand their needs. When pitching ideas or proposals, make them bespoke and relevant. This shows you’re not just another candidate; you’re someone who truly gets what they need and can provide value.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Swindon Town F.C. and contributing to our commercial growth.
We think you need these skills to ace Commercial Manager in Swindon
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in commercial roles, especially in football. We want to see how your skills align with our needs at Swindon Town F.C.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve achieved targets or secured partnerships in the past. We love seeing numbers and success stories that demonstrate your impact!
Be Professional Yet Personable:While we appreciate professionalism, don’t be afraid to let your personality shine through. We’re looking for someone who can build relationships, so a friendly tone can go a long way in your application.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at EFL
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of revenue targets and sponsorship sales. Brush up on the club's recent commercial performance and be ready to discuss how you can contribute to achieving and exceeding those targets.
✨Build Your Network
Networking is key in this role. Before the interview, think about your existing connections in the football industry and how they could benefit Swindon Town F.C. Be prepared to share examples of how you've successfully built relationships with sponsors and partners in the past.
✨Tailor Your Proposals
The job requires developing bespoke commercial proposals. Come to the interview with ideas on how you would approach creating tailored partnership packages for potential sponsors. This shows initiative and an understanding of client objectives.
✨Showcase Your Teamwork Skills
Collaboration is crucial for this position. Be ready to discuss how you've worked with different departments in previous roles to deliver successful projects. Highlight specific examples where your teamwork led to positive outcomes, especially in hospitality or event management.
