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For Companies At a Glance
- Tasks: Lead and innovate marketing strategies to grow audience engagement and revenue.
- Company: Join Stevenage Football Club, a dynamic and inclusive environment.
- Benefits: Competitive salary, career growth, and the chance to make an impact.
- Why this job: Shape the future of sports marketing in a fast-paced, creative setting.
- Qualifications: Experience in senior marketing roles, ideally in sports or entertainment.
- Other info: Passion for football and a drive to succeed are essential.
The predicted salary is between 50000 - 70000 £ per year.
About The Role
- Define and deliver a commercially focused, integrated strategy across marketing, media, brand, and communications, aligned with board-level objectives.
- Lead and evolve the club's marketing and media output across all platforms, ensuring a strategic, performance-driven approach.
- Own and optimise all media and communication channels to maximise audience growth, engagement, and conversion.
- Grow and monetise the club's audience, driving performance across ticketing, retail, hospitality, and partnerships, while supporting the development of new revenue opportunities.
- Take ownership of the club's CRM and digital systems, supporting implementation and leading their utilisation to deliver data-driven campaigns that drive audience growth, conversion, and lifetime value.
- Track, analyse, and report on performance across all media and marketing activity.
- Collaborate cross-functionally across departments to support partner activations.
- Lead and develop the media and marketing team, driving high-performance standards and fostering a culture of ambition and creativity.
About The Candidate
- Proven experience in a senior marketing and media role, ideally within sport, media, entertainment, or a high-growth consumer-facing environment.
- A track record of growing engaged audiences and delivering measurable commercial outcomes through effective marketing.
- The ability to lead a team within a fast-paced environment, while collaborating effectively across departments and stakeholders.
- Strong strategic capability combined with a willingness and ability to operate hands-on and deliver execution.
- A deep understanding of modern consumption trends, digital platforms, and audience behaviour.
- Experience working with CRM systems and data to optimise performance, and improve conversion and fan lifetime value.
- A passion for football, combined with the ambition and drive to progress and make a meaningful impact within a high-growth environment.
About The Club
Stevenage Football Club is committed to being an equal opportunities provider. Stevenage Football Club is an equal opportunities employer and staff will be regarded equally and will be given equal opportunities irrespective of sex, age, race, religion or belief, marriage or civil partnership, disability, sexual orientation, gender reassignment, pregnancy or maternity, ethnic or national origin. Stevenage Football Club is committed to safeguarding the welfare of children and young people and expects all staff and volunteers to endorse this commitment.
Head of Media & Marketing in Stevenage employer: EFL
Contact Detail:
EFL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Media & Marketing in Stevenage
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in marketing and media. Use case studies to demonstrate how you've grown audiences and delivered results. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the club and its audience. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table and show your passion for football – it’ll definitely impress the hiring team!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Head of Media & Marketing position.
We think you need these skills to ace Head of Media & Marketing in Stevenage
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Media & Marketing. Highlight your experience in growing engaged audiences and delivering measurable outcomes, especially in sports or high-growth environments. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for football and your strategic capabilities. Tell us how you can lead our marketing team and drive performance across all platforms. Keep it engaging and relevant!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to grow audiences and optimise media channels. Numbers speak volumes, so include metrics where possible to show your impact. We love data-driven results!
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Let’s get started on this journey together!
How to prepare for a job interview at EFL
✨Know Your Numbers
As a candidate for the Head of Media & Marketing role, be prepared to discuss specific metrics and outcomes from your previous roles. Highlight how you grew audiences or improved conversion rates using data-driven strategies. This shows you understand the importance of performance in marketing.
✨Showcase Your Strategic Mindset
Demonstrate your ability to think strategically by discussing how you've aligned marketing initiatives with broader business objectives in the past. Bring examples of integrated strategies you've developed that led to measurable success, especially in fast-paced environments.
✨Emphasise Team Leadership
Since this role involves leading a team, share your experiences in developing high-performance standards and fostering creativity within your teams. Talk about how you’ve collaborated across departments to achieve common goals, as teamwork is crucial in this position.
✨Passion for Football is Key
Make sure to convey your passion for football and how it drives your marketing strategies. Discuss any relevant experiences in sports marketing or how you’ve engaged fans in similar environments. This will resonate well with the club's culture and mission.