Marketing Manager in Doncaster

Purpose of the post: The Marketing Manager will lead the development and delivery of integrated marketing strategies to drive ticket sales, strengthen supporter engagement, and retain customers.

Key duties and responsibilities:

• Oversee the matchday experience across all home games at the stadium.
• Support fan and community engagement at the organisation, collaborating with supporters, staff, coaches and players to support activities on matchdays and events.
• Conduct and analyse the results of regular supporter surveys.
• Lead family and other activities focused on younger supporters at the Clubs’, including junior supporter Clubs, family experience activities and school and junior football team visits.
• Support the Communications Manager by posting content directly when necessary.
• Develop and deliver marketing plans aligned with commercial and organisational objectives.
• Lead multi-channel marketing campaigns to drive ticket sales, memberships, hospitality bookings, and event attendance.
• Manage and grow Club Doncaster and its teams’ digital presence across website, email marketing, social media and other advertising outlets.
• Work closely with the commercial, media, retail and operations teams to maximise fan engagement and revenue opportunities.
• Create compelling content and promotional activity to strengthen supporter loyalty and attract new audiences.
• Oversee branding and consistency across all Club communications and promotional materials.
• Manage marketing budgets and evaluate campaign performance using analytics and reporting tools.
• Coordinate matchday and event marketing activity, including fan engagement initiatives and promotional activations.
• Develop partnerships with sponsors and stakeholders to deliver high-impact campaigns and commercial value.
• Monitor industry trends, competitors activity, and supporter behaviour to identify new opportunities.
• Support community and CSR initiatives to enhance Club Doncaster and its teams’ profile across the region.
• Work with external agencies, suppliers and creative partners, where required.
• Line manage the Club’s Graphic Designer.
• Ensure all marketing activity aligns with safeguarding, GDPR and organisational policies.
• Support across all Clubs and third party events at the stadium where necessary with activations that improve fan and consumer experience.

About The Candidate

Candidates should be able to demonstrate:

• Ability to lead.
• Ability to manage different priorities.
• Strong understanding of digital marketing, social media, email campaigns and content creation.
• Confidence in using platforms such as Survey Monkey and Mail Chimp.
• Strong analytical skills.
• Ability to use Adobe Creative Cloud and/or Canva.
• Flexible approach to work (having to work unsociable hours for match and event days).

Person specification: Our non-negotiables:

• Be punctual and prepared for all meetings.
• Clear and respectful communication with your peers and customers.
• Keeping to deadlines set by your line manager or senior management.

Our values:

• We are proud of our work and our working environment(s).
• We are passionate about everything we do.
• We are high performing in everything we do.
• We move forward as one as a group of staff and organisation.

Character specification:

• Embody high energy, enthusiasm and humility.
• Being customer focused in providing the best supporter or client experience possible.
• Perform all assigned tasks efficiently and in a timely manner.
• Flexibility in doing things differently to improve efficiency.
• Able to communicate effectively and confidentially individually and in group situations.
• Listen and respect other people’s views and opinions.
• Can develop open and effective relationships with all colleagues.
• Awareness of impact of own behaviours on others and is able to modify approach or style to achieve results.

About The Club

Important information: The above mentioned duties and responsibilities should be regarded as neither exclusive nor exhaustive as the post holder may be required to undertake other reasonably determined duties and responsibilities, commensurate with the grading of the post, without changing the general character of the post. Applicants must hold a full driving licence. It is the employee’s responsibility to ensure up-to-date documentation is provided to Club Doncaster.

About Club Doncaster: Club Doncaster is the elite brand of sporting organisations working to support and strive forward our community. Our spoken aim is to be: an ambitious and successful club of which the community is proud of. We work with a culture that promotes unity, creativity and aspiration to promote success – this is why we are Club Doncaster. We look for people with passion, honesty and who embrace a challenge on a daily basis, with the energy and passion to strive forward and prove each day.

Safeguarding: Club Doncaster takes its safeguarding responsibility very seriously. This means recruiting the correct people for Club Doncaster. We acknowledge our clear responsibility to safeguard children and vulnerable groups in our care, and have policies and guidelines to ensure this. The successful candidate will have to complete an Enhanced DBS check before starting employment with the club.

Equal opportunities: Club Doncaster is an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable. Our Recruitment and Selection Policy, Code of Conduct, Diversity & Equality Policy, Equal Opportunities Policy and Right to work in UK Policy are available to all applicants on request.