Communications Manager - Corporate PR (Maternity Cover) in Preston

The EFL is looking for a dynamic and creative Communications Manager with a focus on Corporate PR. The role is based in our Preston office with at least 3 days in the office. This is a fixed-term role.

JOB PURPOSE

Reporting into the Head of Public Relations, the Communications Manager – Corporate PR will assist in the activation of the annual strategic PR plan for the EFL, specifically from a Corporate PR perspective as well as being responsible for all internal and external Corporate PR communications for the EFL.

KEY RESPONSIBILITIES

• In conjunction with the Head of Public Relations, be responsible for the day‑to‑day narrative and publicising the ongoing story of the EFL, its Member Clubs and FCs by securing coverage in the national, regional and international media.
• Liaise with and present to all Member Clubs to ensure they are fully briefed on all Corporate PR activity.
• Activate and manage PR campaigns and projects, especially focused on the areas of Equality, Diversity and Inclusion, Youth Development, Environmental Sustainability and other areas as determined, working closely with key stakeholders internally and externally.
• Use of an internal communications strategy to ensure all departments are updated on Corporate PR events and activities.
• Think creatively and have an eye for a story to maximise coverage for Corporate PR activity.
• Identify targets, objectives and stories for news and sport coverage in regional, national and international media and ensuring these coverage levels are monitored.
• Create, develop and maintain effective working relationships with journalists at all levels, both within and outside of the sporting landscape.
• Work closely with the Communications Manager – Community PR, in supporting Community PR activities.
• Support the Communications Manager – Commercial and Head of Public Relations with commercial activations, promoting competitions and other ADHOC activity as required.
• Develop and plan PR activities, campaigns and events that showcase the EFL in a positive manner.
• Attend any meetings as required by the Head of Public Relations and/or Chief Communications Officer and contribute to the development of the Communications Department.
• Provide cover, guidance and advice to the media function of the Communications Department to ensure a consistent and timely response to internal and external stakeholders.
• Have availability to be part of the Communications Department’s on‑call rota, which includes availability roughly one weeknight per week outside of regular hours, and one weekend in five for match days.
• Promptly make reports to the Head of PR/Team in connection with any matter that may have an ongoing effect on the Communications Department.
• Maintain a professional, business‑like approach when representing the EFL with both internal and external stakeholders ensuring the reputation of the EFL is maintained and enhanced at all times.
• Maintain and develop knowledge and skills relevant for the position of Communications Manager and the Communications Department, including a knowledge of the EFL, its Member Clubs and current issues affecting the League.
• Any other duties as identified by the Head of Public Relations.

WHO WE ARE LOOKING FOR

KNOWLEDGE & UNDERSTANDING

• A thorough understanding of the Media and PR industry.
• An understanding of the EFL and its 72 member clubs and the wider Football Family.
• Trusted relationships with print, online and broadcast media contacts.
• Proven knowledge of developing and activating PR plans.
• The ability to plan and think strategically.
• Knowledge of Microsoft Office packages.
• Ideally worked within and understands the sports industry.

TECHNICAL SKILLS

• Working competency within the sports industry.
• A degree in a relevant subject or equivalent training, qualifications or experience.
• The ability to generate ideas and challenge the status quo whilst considering organisational limitations.
• The ability to create, manage and maintain relationships with key internal and external stakeholders.
• A track record for meeting and exceeding goals within strict timeframes in a pressurised environment.

ATTRIBUTES

• Excellent interpersonal skills, including proven experience of influencing individuals and decision makers at all levels.
• Exceptional written and verbal communication skills.
• Pro‑active approach to day‑to‑day issues.
• Lead by example by contributing to promoting the principles of the EFL: Everybody Working Together - We are one team supporting each other and collaborating on our shared goals; Fairness & Equality - Being consistent and inclusive for everyone - showing respect; Listening & Learning - Communicating with trust and honesty - growing as individuals and enabling others to do so too.

INTRODUCTION TO THE EFL

The English Football League (EFL) is the highest attended football league and largest single body of professional clubs in Europe. It is responsible for administering and regulating the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup and Vertu Trophy competitions, plus youth and reserve team football. A vital part of sporting life, both in the UK and across the globe, the EFL operates some of the world’s most competitive, popular and successful football competitions, acting as part of the fabric of life for millions of fans and families. EFL Clubs are truly embedded in the hearts of their 72 local communities, spanning the breadth and depth of England and Wales. Away from the match‑day, Clubs and Football Club charities interact seven days a week, 365 days a year, making a positive contribution to the communities in which they serve.

OUR TEAM AT THE EFL

The EFL offers a unique opportunity to work with some of the biggest sporting competitions, Clubs, commercial partnerships and media in the market. We look for the best people who approach their work with energy, excellence and commitment. Our employees are crucial to our success and Equality, Diversity and Inclusion are fundamental elements of building our team. Each of us has an array of qualifications, skills and life experiences.

THE COMMUNICATIONS TEAM

The Communications team is responsible for enhancing and protecting the EFL's reputation and managing the relationships with Clubs, Supporters and policy makers alike, to help keep the EFL's competitions in the public eye.

SAFEGUARDING

The EFL is committed to safeguarding the welfare of children and adults at risk and require all employees to share this commitment and promote the welfare of these groups. Applicants will be asked about any previous convictions and cautions.

INCLUSION

The EFL is committed to creating an inclusive and diverse environment and is proud to be an equal opportunity employer. Applicants fulfilling the criteria will be considered in a meritocratic way and without regard to race, ethnicity, religion or belief(s), gender, gender identity or expression, sexual orientation, marital status, disability, age or with regards to pregnancy or maternity. If you have any particular requirements in respect of the recruitment or interview process, please mention this in your application. The EFL reserves the right to close this vacancy early should we receive enough applications.