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For Companies At a Glance
- Tasks: Manage and develop partnerships for the EFL, driving activation and maximising value.
- Company: Join the English Football League, a leader in European football.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of exciting sports partnerships and work with top brands.
- Qualifications: Experience in sponsorship management and excellent interpersonal skills.
- Other info: Opportunity to influence major sporting events and enhance your career.
The predicted salary is between 60000 - 84000 £ per year.
The English Football League (EFL) is the largest single body of professional clubs in European football and is responsible for administering and regulating the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup and Vertu Trophy competitions. In recent seasons, the EFL has significantly developed and diversified its commercial operation. Successful implementation of a new commercial strategy has delivered record revenues across the Broadcast, Digital, Partnerships and Licensing verticals. This includes partnerships with some of the world’s biggest brands.
Our current commercial cycle represents an exciting opportunity for continued activation and growth. There is now an opportunity for a high-performing individual to join the team as a Partnerships Manager and play a key role in delivering partnerships for the EFL.
What We Are Looking For:
The EFL offers a unique opportunity to work with some of the biggest sporting competitions, sponsorship properties and commercial partnerships in the market. We are looking for an individual who has a background in managing and delivering partnership activations in sport.
About the role:
The role will be responsible for leading and developing existing partner relationships for the EFL, including proactively driving partnership agreements through a strong understanding of individual partners' markets and business objectives, maximising the value of association with the EFL and its member clubs.
Key Responsibilities:
- To effectively manage, organise and administer the delivering of some of the EFL’s highest profile partner contracts and other official partners, licensees and/or suppliers as required.
- Identify key areas where your partners and the EFL share mutual objectives and aims, and work with the wider business to develop these.
- Actively support the digital, marketing, comms and club relationship departments in fully integrating the partners as required.
- Manage all contractual rights and work with the partners to deliver their activation goals.
- Be the main point of contact for the partners and lead on delivering all commercial rights in relation to their contract.
- Develop key relationships across the partners' business.
Person Specification:
- Proven experience of sponsorship management and activation within a rights holder, agency or brand environment.
- Excellent understanding and experience of managing sponsorship contracts.
- Excellent interpersonal skills and proven experience of managing relationships and influencing senior decision makers.
- Exceptional organisational skills.
- Strong understanding of brand dynamics and consumer trends.
- Self-motivated and able to work on own initiative.
The Executives in Sport Group are retained on behalf of the EFL to appoint a Partnerships Manager. All direct applications and CVs will be forwarded to The Executives in Sport Group.
If this role is of interest, then please press the apply button and include a copy of your CV.
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be. All information supplied is anonymous and will not be viewed by recruiting managers.
Partnerships Manager employer: EFL (English Football League)
Contact Detail:
EFL (English Football League) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners or colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for partnerships! When you get the chance to chat with someone from the EFL or related organisations, make sure to express your enthusiasm for sports and partnership activations. Let them see how much you care about making connections that matter.
✨Tip Number 3
Prepare for interviews by researching the EFL’s current partnerships and their impact. Be ready to discuss how you can contribute to their goals and enhance existing relationships. Tailor your examples to show you understand their business objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Make sure to include a well-crafted CV that highlights your relevant experience in sponsorship management.
We think you need these skills to ace Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Partnerships Manager role. Highlight your experience in managing partnerships and any relevant achievements that align with the EFL's objectives. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for sports and partnerships, and don’t forget to mention specific examples of your past successes. This is your chance to shine!
Showcase Your Interpersonal Skills: Since you'll be managing relationships with partners, it's crucial to demonstrate your excellent interpersonal skills. Use your application to highlight experiences where you've influenced decision-makers or built strong partnerships.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the EFL team!
How to prepare for a job interview at EFL (English Football League)
✨Know Your Partnerships
Before the interview, dive deep into the EFL's current partnerships and sponsorships. Understand their objectives and how they align with the EFL’s goals. This will show your genuine interest and help you discuss how you can contribute to their success.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully managed partnerships or sponsorship activations. Highlight your interpersonal skills and how you've influenced decision-makers. This will demonstrate your capability to handle the responsibilities of the Partnerships Manager role.
✨Understand Brand Dynamics
Brush up on your knowledge of brand dynamics and consumer trends in sports. Be ready to discuss how these factors influence partnership strategies. This insight will position you as a candidate who can bring valuable perspectives to the EFL.
✨Ask Insightful Questions
Prepare thoughtful questions about the EFL’s future partnership strategies and how they measure success. This not only shows your enthusiasm for the role but also your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.
