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- Tasks: Lead brand marketing and create engaging campaigns for the EFL's competitions.
- Company: Join the historic English Football League, a major player in global football.
- Benefits: Be part of a dynamic team with opportunities for growth and impact.
- Other info: Fast-paced environment with diverse stakeholders and exciting projects.
- Why this job: Shape the future of football branding and connect with millions of fans worldwide.
- Qualifications: Experience in brand marketing, especially in sports or entertainment.
The predicted salary is between 40000 - 50000 £ per year.
The English Football League (EFL) is one of the world’s most historic and widely followed football competitions, representing 72 clubs across the Championship, League One and League Two. With a reach spanning over 200 territories and hundreds of millions of viewers globally, the EFL plays a central role in the football landscape both in the UK and internationally.
Following significant investment, the EFL is entering a new era of scale, relevance, and impact - in the stands, in communities, and with audiences around the world. As part of this, the EFL is appointing a Marketing Manager - Brand & Commercial, to support the delivery of its central marketing strategy and contribute to its continued growth.
The Impact You’ll Make:
The EFL is looking for a Marketing Manager to manage and implement its brand and commercial marketing activity across the EFL and its competitions. You will shape and deliver a consistent brand across all marketing channels and collateral, while supporting commercially focused campaigns that drive engagement, attendance, and partner value. This is a role that combines ownership of the EFL’s brand with hands-on campaign delivery, giving you the opportunity to contribute to how one of football’s largest competitions grows its profile and commercial impact.
Key Responsibilities:
- Develop and implement the central brand positioning across the EFL and its competitions.
- Ensure consistency of brand identity and messaging across all marketing channels and outputs.
- Deliver branding and matchday activation across all 5 of the EFL Wembley Final events.
- Work with all 72 member clubs and commercial partners of the EFL to educate and ensure correct usage of brand assets.
- Create, plan and deliver commercially focused marketing campaigns run centrally by the EFL.
- Gain a thorough understanding of the business objectives and strategic approach of the EFL commercial department, and support commercial team with delivery of commercially-led campaigns.
- Work closely with internal teams and stakeholders to align campaign activity with business objectives.
- Monitor campaign performance and support reporting against key metrics.
- Build strong working relationships across clubs, partners and stakeholders.
Your Skills and Experience:
- Experience in brand marketing roles, ideally within sport, entertainment, or consumer-facing environments.
- Understanding of audience insight metrics and how they can be used to evolve brand values and positioning.
- Knowledge of delivering all the component parts of branding for large-scale events.
- Experience delivering integrated marketing campaigns with a commercial focus.
- Strong understanding of brand management and maintaining consistency across channels.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Strong organisational and communication skills.
How to Apply:
If you are looking for a role where you can contribute to high-profile campaigns, work across a broad stakeholder landscape, and play a role in shaping the brand and commercial growth of a major sports organisation, click the apply button to be considered.
Marketing Manager employer: EFL (English Football League)
Contact Detail:
EFL (English Football League) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current EFL employees on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show your passion for football and marketing! When you get the chance to chat with someone from the EFL, make sure to express your enthusiasm for both the sport and the role. Share your ideas on how you could contribute to their brand and commercial growth.
✨Tip Number 3
Prepare for interviews by researching the EFL’s recent campaigns and initiatives. Be ready to discuss how your experience aligns with their goals. This shows you’re not just interested in any job, but specifically in making an impact at the EFL.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the EFL team. Good luck, we’re rooting for you!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for football shine through! Mention any relevant experiences or insights you have about the EFL and how you can contribute to its brand and commercial growth.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your experience in brand marketing, especially within sports or entertainment. We want to see how your skills align with the role of Marketing Manager at the EFL!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the responsibilities outlined in the job description. We appreciate clarity!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with the EFL.
How to prepare for a job interview at EFL (English Football League)
✨Know Your Brand Inside Out
Before the interview, dive deep into the EFL's brand identity and recent campaigns. Understand their values, mission, and how they engage with fans. This knowledge will help you demonstrate your passion for the role and show that you're aligned with their vision.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past, especially those with a commercial focus. Highlight the strategies you used, the results achieved, and how you measured success. This will illustrate your hands-on experience and ability to drive engagement.
✨Understand the Audience Metrics
Familiarise yourself with audience insight metrics relevant to sports marketing. Be ready to discuss how these insights can inform brand positioning and campaign development. This shows that you can leverage data to enhance the EFL's marketing efforts.
✨Build Relationships in Your Answers
Emphasise your ability to collaborate with various stakeholders, including clubs and partners. Share examples of how you've built strong working relationships in previous roles. This will highlight your interpersonal skills and readiness to work within the EFL's diverse environment.