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- Tasks: Lead brand marketing for the EFL, shaping campaigns and driving engagement.
- Company: Join the historic English Football League, a global leader in football.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with the chance to work with 72 clubs and major stakeholders.
- Why this job: Make an impact in the world of football while enhancing your marketing skills.
- Qualifications: Experience in brand marketing, especially in sports or entertainment.
The predicted salary is between 40000 - 50000 £ per year.
The English Football League (EFL) is one of the world’s most historic and widely followed football competitions, representing 72 clubs across the Championship, League One and League Two. With a reach spanning over 200 territories and hundreds of millions of viewers globally, the EFL plays a central role in the football landscape both in the UK and internationally.
Following significant investment, the EFL is entering a new era of scale, relevance, and impact— in the stands, in communities, and with audiences around the world. As part of this, the EFL is appointing a Marketing Manager - Brand & Commercial, to support the delivery of its central marketing strategy and contribute to its continued growth.
The Impact You’ll Make:
The EFL is looking for a Marketing Manager to manage and implement its brand and commercial marketing activity across the EFL and its competitions. You will shape and deliver a consistent brand across all marketing channels and collateral, while supporting commercially focused campaigns that drive engagement, attendance, and partner value. This role combines ownership of the EFL’s brand with hands‑on campaign delivery, giving you the opportunity to contribute to how one of football’s largest competitions grows its profile and commercial impact.
Key Responsibilities:
- Develop and implement the central brand positioning across the EFL and its competitions.
- Ensure consistency of brand identity and messaging across all marketing channels and outputs.
- Deliver branding and matchday activation across all 5 of the EFL Wembley Final events.
- Work with all 72 member clubs and commercial partners of the EFL to educate and ensure correct usage of brand assets.
- Create, plan and deliver commercially focused marketing campaigns run centrally by the EFL.
- Gain a thorough understanding of the business objectives and strategic approach of the EFL commercial department, and support commercial team with delivery of commercially‑led campaigns.
- Work closely with internal teams and stakeholders to align campaign activity with business objectives.
- Monitor campaign performance and support reporting against key metrics.
- Build strong working relationships across clubs, partners and stakeholders.
Your Skills and Experience:
- Experience in brand marketing roles, ideally within sport, entertainment, or consumer‑facing environments.
- Understanding of audience insight metrics and how they can be used to evolve brand values and positioning.
- Knowledge of delivering all the component parts of branding for large‑scale events.
- Experience delivering integrated marketing campaigns with a commercial focus.
- Strong understanding of brand management and maintaining consistency across channels.
- Ability to manage multiple projects and stakeholders in a fast‑paced environment.
- Strong organisational and communication skills.
Brand Marketing Manager in London employer: EFL (English Football League)
Contact Detail:
EFL (English Football League) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past marketing campaigns and successes. This is your chance to visually demonstrate what you can bring to the table, especially in brand marketing.
✨Tip Number 3
Prepare for interviews by researching the EFL and its brand values. Understand their audience and think about how you can contribute to their marketing strategy. Tailor your responses to show you’re not just a fit for the role, but for the brand too!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Brand Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Football: When you're writing your application, let your love for football shine through! Mention any relevant experiences or projects that showcase your enthusiasm for the sport and how it connects to your marketing skills.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Brand Marketing Manager role. Highlight your experience in brand marketing, especially in sports or entertainment, and align your skills with the key responsibilities mentioned in the job description.
Use Metrics to Showcase Success: Don’t just say you’ve delivered successful campaigns; back it up with numbers! Include specific metrics or outcomes from your previous roles that demonstrate your ability to drive engagement and commercial success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with the EFL!
How to prepare for a job interview at EFL (English Football League)
✨Know Your Brand Inside Out
Before the interview, dive deep into the EFL's brand identity and recent campaigns. Understand their values, mission, and how they engage with fans. This knowledge will help you demonstrate your passion for the role and show that you're aligned with their vision.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to back up your claims, as this will illustrate your ability to drive engagement and commercial success.
✨Understand the Audience
Familiarise yourself with audience insight metrics relevant to the EFL. Be ready to discuss how you would use these insights to evolve brand positioning and create targeted campaigns. This shows that you can think strategically about brand management.
✨Build Relationships
Emphasise your experience in collaborating with various stakeholders. Discuss how you've built strong working relationships in previous roles, especially in fast-paced environments. This is crucial for a role that involves working with multiple clubs and partners.