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- Tasks: Lead brand marketing for the EFL, shaping campaigns that engage millions of fans.
- Company: Join the historic English Football League, a major player in global football.
- Benefits: Competitive salary, dynamic work environment, and opportunities to make an impact.
- Other info: Fast-paced role with opportunities to collaborate across 72 clubs and stakeholders.
- Why this job: Be part of a new era in football, driving brand growth and fan engagement.
- Qualifications: Experience in brand marketing, especially in sports or entertainment.
The predicted salary is between 40000 - 50000 £ per year.
The English Football League (EFL) is one of the world’s most historic and widely followed football competitions, representing 72 clubs across the Championship, League One and League Two. With a reach spanning over 200 territories and hundreds of millions of viewers globally, the EFL plays a central role in the football landscape both in the UK and internationally. Following significant investment, the EFL is entering a new era of scale, relevance, and impact— in the stands, in communities, and with audiences around the world.
The EFL is looking for a Marketing Manager to manage and implement its brand and commercial marketing activity across the EFL and its competitions. You will shape and deliver a consistent brand across all marketing channels and collateral, while supporting commercially focused campaigns that drive engagement, attendance, and partner value. This role combines ownership of the EFL’s brand with hands‑on campaign delivery, giving you the opportunity to contribute to how one of football’s largest competitions grows its profile and commercial impact.
Key Responsibilities:- Develop and implement the central brand positioning across the EFL and its competitions.
- Ensure consistency of brand identity and messaging across all marketing channels and outputs.
- Deliver branding and matchday activation across all 5 of the EFL Wembley Final events.
- Work with all 72 member clubs and commercial partners of the EFL to educate and ensure correct usage of brand assets.
- Create, plan and deliver commercially focused marketing campaigns run centrally by the EFL.
- Gain a thorough understanding of the business objectives and strategic approach of the EFL commercial department, and support commercial team with delivery of commercially‑led campaigns.
- Work closely with internal teams and stakeholders to align campaign activity with business objectives.
- Monitor campaign performance and support reporting against key metrics.
- Build strong working relationships across clubs, partners and stakeholders.
- Experience in brand marketing roles, ideally within sport, entertainment, or consumer‑facing environments.
- Understanding of audience insight metrics and how they can be used to evolve brand values and positioning.
- Knowledge of delivering all the component parts of branding for large‑scale events.
- Experience delivering integrated marketing campaigns with a commercial focus.
- Strong understanding of brand management and maintaining consistency across channels.
- Ability to manage multiple projects and stakeholders in a fast‑paced environment.
- Strong organisational and communication skills.
Brand Marketing Manager employer: EFL (English Football League)
Contact Detail:
EFL (English Football League) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past marketing campaigns and successes. This is your chance to visually demonstrate how you can contribute to the EFL’s brand and commercial goals.
✨Tip Number 3
Prepare for interviews by researching the EFL and its competitions. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in making an impact.
✨Tip Number 4
Apply through our website! We make it easy for you to find the right role. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for football shine through! Mention any relevant experiences or projects that showcase your enthusiasm for the sport and how it aligns with the EFL's mission.
Highlight Your Brand Marketing Experience: Make sure to detail your previous roles in brand marketing, especially within sports or consumer-facing environments. We want to see how your skills can help us shape and deliver a consistent brand across all channels.
Be Specific About Campaign Successes: Share examples of integrated marketing campaigns you've delivered, particularly those with a commercial focus. Use metrics to demonstrate your impact and how you can contribute to the EFL's growth.
Tailor Your Application: Take the time to customise your application for the EFL. Use the job description as a guide to ensure you're addressing the key responsibilities and skills we're looking for. And remember, apply through our website for the best chance!
How to prepare for a job interview at EFL (English Football League)
✨Know Your Brand Inside Out
Before the interview, dive deep into the EFL's brand identity and values. Understand their history, mission, and how they engage with fans. This will help you articulate how your experience aligns with their goals and demonstrate your passion for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially in sports or entertainment. Highlight your role, the strategies you implemented, and the measurable outcomes. This will show them you have the hands-on experience they're looking for.
✨Understand Audience Insights
Familiarise yourself with audience insight metrics relevant to the EFL. Be ready to discuss how you've used data to shape brand positioning and campaign strategies in the past. This shows you can contribute to their commercial objectives effectively.
✨Build Relationships on the Spot
During the interview, focus on your communication skills and ability to build relationships. Share examples of how you've collaborated with various stakeholders in previous roles. This will demonstrate that you can work well with clubs, partners, and internal teams at the EFL.