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For Companies At a Glance
- Tasks: Create and implement marketing strategies to drive business growth and engage target customers.
- Company: Join a leading group in financial services, known for innovation and excellence.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making a real impact.
- Qualifications: Experience in investment or financial services marketing is essential; strong analytical and communication skills required.
- Other info: Familiarity with WordPress and Adobe Creative Cloud is a plus.
The predicted salary is between 28800 - 48000 £ per year.
Role Purpose
Promote the Group by creating and implementing marketing strategies that align with the group’s goals and target audiences. Plan activity to reach target customers, measure success and drive business growth. Engage with stakeholders and marketing colleagues to oversee the development and execution of cohesive promotional strategies and on-brand collateral. Promote our products and service excellence by producing authentic and outstanding communications.
Key Responsibilities
- Collaboration: Working closely with sales teams, product SMEs, investment specialists and other stakeholders to ensure a cohesive approach to marketing across all channels.
- Market Analysis: Analysing market trends and competitor activities to inform marketing decisions.
- Integrated Marketing Communications: Execute marketing campaigns across various channels, including events, social media, PR, and advertising.
- Content Creation: Working with the marketing team to produce strategic content, (presentations, brochures, web pages, social media posts, webinars etc) to support marketing initiatives.
- Thought Leadership Development: Work with SMEs to create and communicate insightful thought leadership content.
- Performance Tracking: Monitoring and reporting on the performance of marketing campaigns.
- Customer Experience: Focusing on delivering personalised and professional marketing campaigns that meet consumer demands and enhance the overall customer experience.
- Stakeholder Management: Building and maintaining relationships with key stakeholders within the business including senior management and fund services and investment management SMEs.
Essential Experience Required:
- Experience of working in an investment or financial services marketing.
Essential Experience:
- Ability to delegate in a fair and firm manner.
- Ability to assess the difficulty of tasks and match to skill levels of colleagues.
- Listening skills.
- Website skills and knowledge.
- Ability to coordinate information from different sources.
- Experience managing data.
- PC literacy and internet skills.
- Analytical skills.
- Attention to detail.
- Ability to prioritise.
Beneficial Skills:
- Knowledge of WordPress.
- Knowledge of Adobe Creative Cloud.
Strategy Manager - eFinancialCareers employer: eFinancialCareers
Contact Detail:
eFinancialCareers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Manager - eFinancialCareers
✨Tip Number 1
Network with professionals in the investment and financial services sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and stakeholders who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest marketing trends and tools specific to the financial services industry. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss your experience with integrated marketing communications. Be ready to share examples of successful campaigns you've managed, focusing on how you collaborated with various teams and stakeholders.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing decisions in the past. Highlight any specific tools or methodologies you've employed to track campaign performance.
We think you need these skills to ace Strategy Manager - eFinancialCareers
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in investment or financial services marketing. Use keywords from the job description to demonstrate that you meet the essential experience required.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's goals. Mention specific examples of past marketing strategies you've implemented successfully.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used market analysis to inform marketing decisions. This will show your ability to assess market trends effectively.
Highlight Collaboration Experience: Discuss your experience working with various stakeholders, such as sales teams and product specialists. Illustrate how you have successfully collaborated to create cohesive marketing strategies.
How to prepare for a job interview at eFinancialCareers
✨Showcase Your Analytical Skills
As a Strategy Manager, you'll need to demonstrate your ability to analyse market trends and competitor activities. Prepare examples from your past experiences where you've successfully used data to inform marketing decisions.
✨Highlight Collaboration Experience
This role requires working closely with various stakeholders. Be ready to discuss specific instances where you've collaborated with sales teams or product specialists to achieve cohesive marketing strategies.
✨Demonstrate Content Creation Expertise
Since content creation is a key responsibility, bring samples of your work, such as presentations or social media posts. Discuss how your content has supported marketing initiatives in previous roles.
✨Prepare for Performance Tracking Questions
Expect questions about how you monitor and report on marketing campaign performance. Have examples ready that illustrate your methods for tracking success and making data-driven adjustments.
