At a Glance
- Tasks: Lead performance marketing strategies across various channels to drive qualified enquiries and new business.
- Company: Join Quilter Cheviot, a leading wealth management firm with over 250 years of expertise.
- Benefits: Enjoy a competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative team culture with a focus on innovation and accountability.
- Why this job: Shape the future of marketing in a prestigious firm while making a real impact.
- Qualifications: Experience in performance marketing and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
About the Business
Quilter Cheviot has been the wealth manager of choice for individuals and families for over 250 years, and today is one of the UK's largest wealth management firms offering expert discretionary investment management and financial advice.
We offer a highly personalised wealth management offering to private clients, charities, trustees, and professional partners with straightforward or more complex financial needs.
We have presence throughout the UK, Ireland, Dubai and Channel Islands.
Quilter plc is a leading wealth management business, which oversees £157.4 billion in customer investments (as at 6th August 2026).
It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.
If you want to play a part in shaping the future of our business, bringing new ideas and challenge then now is a great time to join us.
About the Role
- Level: 5
- Department: Marketing
The Performance Marketing Manager plans and delivers Quilter Cheviot's performance marketing across paid media, search, social, events and emerging channels.
The role generates qualified enquiries and shows marketing's contribution to new business.
It turns commercial priorities into campaigns, manages investment against targets and improves performance through evidence.
Reporting to the Managing Director, Distribution, Proposition & Marketing, the role sets team priorities, controls the budget, defines success measures and holds agencies and internal teams accountable.
- Strategy and priorities
- Working closely with the Brand and Communications manager and the wider Quilter business, Set the performance marketing strategy and annual plan across paid and organic media, search, social, events and agreed new channels, aligned to business and brand plans.
- Define how each channel and campaign will generate awareness, qualified enquiries and new business.
- Test new audiences, channels and creative approaches; use the results to stop, refine or expand activity.
- Balance immediate lead generation with investment in future reach, conversion and cost efficiency.
- Plan marketing for priority events, covering audience recruitment, capture of qualified interest and follow-up.
- Set priorities for organic and AI-assisted search, including technical SEO, content optimisation and structured data.
- Ensure activity meets financial promotion, Consumer Duty, data protection, brand and approval requirements.
- Execution and optimisation
- Direct delivery across agreed channels, including Google, Linked In, Meta, other social platforms, AI-assisted and organic search.
- Allocate media spend within the approved budget and delegated authority.
- Adjust targeting, spend, creative and channel mix based on performance.
- Work with content and distribution colleagues to improve landing pages and conversion from enquiry to qualified opportunity.
- Maintain a test plan for creative, messages, formats and calls to action, with clear hypotheses and decisions.
- Budget management
- Prepare, manage and report on the performance marketing budget, with clear controls and forecasts.
- Set channel targets and manage spend against cost per qualified enquiry, conversion, return on investment and marketing contribution.
- Reforecast regularly and recommend investment changes when performance or business priorities shift.
- Analytics and reporting
- Define measures, tracking and attribution for campaign and channel performance.
- Maintain a dashboard covering spend, reach, qualified enquiries, conversion and contribution to new business.
- Resolve data-quality and tracking gaps with the relevant teams.
- Leadership and collaboration
- Lead and develop the performance marketing team, setting clear objectives and standards.
- Hold the team accountable for outcomes, quality, timeliness and compliance.
- Advise marketing, distribution and proposition leaders on performance marketing.
- Present evidence-based recommendations, challenge assumptions and secure decisions.
- Maintain clear processes for campaign planning, approval, testing and measurement.
- Agency and stakeholder management
- Set agency briefs and expectations; review delivery, cost and results, and address underperformance.
- Agree priorities, lead definitions, hand-offs and feedback with marketing, distribution and front-office teams.
- Ensure agencies and partners meet contractual, regulatory, data, governance and brand requirements.
- Consumer Duty
Although this is not a directly customer-facing role, it has a material influence on customer outcomes.
The role is responsible for ensuring performance marketing activity is appropriately targeted, clear, fair and not misleading, and designed with the needs, characteristics and objectives of the intended audience in mind, including customers with charact
Performance Marketing Manager - Quilter in London employer: eFinancialCareers
As a leading global asset manager based in London, we pride ourselves on fostering a dynamic and inclusive work culture that values innovation and collaboration. Our employees benefit from comprehensive professional development opportunities, competitive compensation packages, and the chance to work with cutting-edge AI tools that enhance their skills and productivity. Join us to be part of a team that not only drives success but also prioritises employee well-being and growth in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager - Quilter in London
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We think you need these skills to ace Performance Marketing Manager - Quilter in London
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