At a Glance
- Tasks: Drive growth through innovative marketing strategies and own the entire funnel.
- Company: Join Effra, a game-changer in health insurance billing for UK clinics.
- Benefits: Competitive salary, equity options, and a chance to make a real impact.
- Other info: Work in a dynamic Shoreditch office with experienced founders.
- Why this job: Be part of a small team where your contributions directly shape the future.
- Qualifications: 4+ years in B2B growth or marketing, ideally in a startup environment.
The predicted salary is between 50000 - 70000 £ per year.
We’re Effra. We’re fixing health insurance billing for UK health clinics - a market full of clinics drowning in admin, chasing insurers for money they’re already owed, using software built in the 90s. Clinics using Effra get paid in 13 days instead of 53, recover 3.4% more revenue, and save hours a week of admin. We are a small team where everyone has a big impact. We’ve grown revenue significantly since launching in 2024. We’ve never focused on marketing so all the growth has been organic. We’re now ready to accelerate that.
The role involves owning everything that drives MQLs and supports revenue growth. There’s no playbook - you’re here to build it:
- Figure out where clinic owners hang out (professional bodies, forums, WhatsApp groups, events) and show up there.
- Run fast experiments across a whole range of areas - content, SEO, paid, partnerships, referral schemes, events and communities. Kill what doesn’t work, double down on what does.
- Build the case study and social proof engine - our customers are already evangelists so there’s a lot of potential here.
- Own the website, funnel, analytics and attribution.
- Build referral partnerships with practice management systems (e.g. Cliniko, Pabau, TM3, PPS) and anyone else who has clinic owner trust.
- Own the event strategy: which conferences, dinners and roundtables are worth our time.
- Work alongside the founders producing content that positions Effra as the experts in insurer billing.
You should have:
- 4+ years in B2B growth, demand gen or full-stack marketing - ideally at an early-stage startup where you had to figure it out yourself.
- Always learning. You can tell us what you tried, what worked, what didn’t and what you learned.
- Commercially astute. Sharp on ROI and can spot a cheap experiment that punches above its weight.
- Hands-on. You know where you can add value and you get on with it. Comfortable in ambiguity. We don’t know what’s going to work and finding out is the job.
- Happy in person. We are primarily found working together in our Shoreditch office.
- Nice-to-have: UK SMB marketing experience (clinics, vets, accountants), or healthtech / fintech / vertical SaaS background.
What you’ll get:
- High ownership from day one and clear visibility on your impact.
- A big, broken, barely-served market with no incumbent doing what we do.
- Working closely with three experienced founders who met while part of the team building GoCardless.
- An office in Shoreditch with low-ego but high impact colleagues.
Growth Marketing Manager in London employer: Effra
Effra is an exceptional employer for those seeking a dynamic and impactful role in growth marketing. Located in the vibrant Shoreditch area of London, we offer a collaborative work culture where every team member has the opportunity to make significant contributions from day one. With a focus on personal and professional growth, employees can expect high ownership of their projects, direct mentorship from experienced founders, and the chance to innovate in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Get networking! Attend industry events, meetups, and conferences where clinic owners hang out. It's all about making connections and showing up where your potential employers are.
✨Tip Number 2
Don’t be shy about reaching out directly to the founders or hiring managers at Effra. A quick message on LinkedIn can go a long way in showing your enthusiasm and initiative.
✨Tip Number 3
Show off your skills by running a small experiment related to growth marketing. Share your findings with us when you apply – it’ll demonstrate your hands-on approach and creativity!
✨Tip Number 4
Keep an eye on our website for updates and new opportunities. Applying through our site not only shows your interest but also helps us see your commitment to being part of the Effra team.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for growth marketing and how you can make an impact at Effra.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in B2B growth and demand generation. Show us how your past roles have prepared you for this hands-on position where you’ll be building strategies from scratch.
Show Your Learning Journey:We love candidates who are always learning! Share specific examples of what you’ve tried in previous roles, what worked, what didn’t, and the lessons you took away. This will help us see your growth mindset in action.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Effra
✨Know Your Growth Marketing Inside Out
Make sure you’re well-versed in growth marketing strategies, especially in B2B contexts. Be ready to discuss specific campaigns you've run, what worked, and what didn’t. This role is all about experimentation, so showcasing your hands-on experience will impress the interviewers.
✨Research Effra and Its Market
Dive deep into Effra’s mission and the health insurance billing landscape. Understand their unique selling points and be prepared to share ideas on how you could drive MQLs and revenue growth. Showing that you’ve done your homework will demonstrate your genuine interest in the role.
✨Prepare for Ambiguity
Since this role involves building a playbook from scratch, be ready to discuss how you handle uncertainty. Share examples of times you thrived in ambiguous situations and how you approached problem-solving. This will show that you’re comfortable with the high ownership aspect of the job.
✨Showcase Your Collaborative Spirit
Effra values teamwork, even in a small setting. Be prepared to talk about how you’ve collaborated with founders or cross-functional teams in the past. Highlighting your ability to work closely with others will resonate well, especially since you’ll be working alongside the founders at Effra.
