At a Glance
- Tasks: Drive growth through innovative marketing strategies and own the entire process.
- Company: Join Effra, a game-changer in health insurance billing for UK clinics.
- Benefits: High ownership, impactful work, and collaboration with experienced founders.
- Other info: Dynamic Shoreditch office with a supportive, low-ego team.
- Why this job: Make a real difference in a broken market while learning and growing.
- Qualifications: 4+ years in B2B growth or marketing, ideally in startups.
The predicted salary is between 50000 - 65000 £ per year.
We’re Effra. We’re fixing health insurance billing for UK health clinics - a market full of clinics drowning in admin, chasing insurers for money they’re already owed, using software built in the 90s. Clinics using Effra get paid in 13 days instead of 53, recover 3.4% more revenue, and save hours a week of admin. We are a small team where everyone has a big impact. We’ve grown revenue significantly since launching in 2024. We’ve never focused on marketing so all the growth has been organic. We’re now ready to accelerate that.
The role involves owning everything that drives MQLs and supports revenue growth. There’s no playbook - you’re here to build it:
- Figure out where clinic owners hang out (professional bodies, forums, WhatsApp groups, events) and show up there.
- Run fast experiments across a whole range of areas - content, SEO, paid, partnerships, referral schemes, events and communities.
- Kill what doesn’t work, double down on what does.
- Build the case study and social proof engine - our customers are already evangelists so there’s a lot of potential here.
- Own the website, funnel, analytics and attribution.
- Build referral partnerships with practice management systems (e.g. Cliniko, Pabau, TM3, PPS) and anyone else who has clinic owner trust.
- Own the event strategy: which conferences, dinners and roundtables are worth our time.
- Work alongside the founders producing content that positions Effra as the experts in insurer billing.
You should have:
- 4+ years in B2B growth, demand gen or full-stack marketing - ideally at an early-stage startup where you had to figure it out yourself.
- Always learning. You can tell us what you tried, what worked, what didn’t and what you learned.
- Commercially astute. Sharp on ROI and can spot a cheap experiment that punches above its weight.
- Hands-on. You know where you can add value and you get on with it.
- Comfortable in ambiguity. We don’t know what’s going to work and finding out is the job.
- Happy in person. We are primarily found working together in our Shoreditch office.
Nice-to-have: UK SMB marketing experience (clinics, vets, accountants), or healthtech / fintech / vertical SaaS background.
What you’ll get:
- High ownership from day one and clear visibility on your impact.
- A big, broken, barely-served market with no incumbent doing what we do.
- Working closely with three experienced founders who met while part of the team building GoCardless.
- An office in Shoreditch with low-ego but high impact colleagues.
Growth Marketing Manager employer: Effra
At Effra, we pride ourselves on being an exceptional employer that fosters a culture of high ownership and impactful work. As a Growth Marketing Manager, you'll have the unique opportunity to shape our marketing strategy in a dynamic environment, working closely with experienced founders in our vibrant Shoreditch office. We offer a collaborative atmosphere where your contributions are valued, alongside opportunities for personal and professional growth in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Effra, its mission, and the challenges it’s tackling in health insurance billing. This will help you tailor your conversations and show that you’re genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Attend industry events, join relevant forums, and connect with clinic owners on social media. The more people you meet, the better your chances of landing that role. Plus, you’ll gather insights that could set you apart during interviews.
✨Tip Number 3
Be ready to share your experiences! Prepare to discuss what you’ve tried in past roles, what worked, and what didn’t. This shows you’re hands-on and comfortable with ambiguity, which is exactly what Effra needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to be part of the Effra team from the get-go.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Be Yourself:When writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for growth marketing and how you can make an impact at Effra.
Show Your Experience:Make sure to highlight your relevant experience in B2B growth or demand generation. Share specific examples of what you’ve tried, what worked, and what didn’t. We love a good story about learning from experiments!
Tailor Your Application:Don’t just send a generic application. Tailor it to our unique role by mentioning how your skills align with our needs. Talk about your hands-on approach and comfort with ambiguity – we’re all about figuring things out together!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and for you to get a feel for our culture. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Effra
✨Know Your Growth Marketing Inside Out
Make sure you can talk confidently about your previous experiences in B2B growth and demand generation. Be ready to share specific examples of what you tried, what worked, and what didn’t. This role is all about experimentation, so showing that you’ve learned from your past will impress them.
✨Understand the Market Landscape
Do your homework on the health insurance billing market and the challenges clinics face. Familiarise yourself with Effra’s mission and how they’re changing the game. Being able to discuss where clinic owners hang out and how you’d reach them will show you’re proactive and ready to hit the ground running.
✨Be Ready to Talk ROI
Since this role requires a sharp focus on ROI, come prepared with examples of cost-effective experiments you've run in the past. Discuss how you measured success and adjusted strategies based on data. This will demonstrate your commercial acumen and hands-on approach.
✨Show Your Collaborative Spirit
Effra values teamwork, so be ready to discuss how you’ve worked alongside founders or small teams in the past. Highlight your ability to contribute to content creation and event strategies, as well as how you can build relationships with partners. They want someone who can fit into their low-ego, high-impact culture.
