At a Glance
- Tasks: Manage and optimise marketing automation workflows in Salesforce Marketing Cloud.
- Company: Join a leading corporate language training provider with a global impact.
- Benefits: Attractive salary, private medical insurance, and career progression opportunities.
- Other info: Enjoy a fast-paced, results-driven culture that values learning and personal growth.
- Why this job: Make a difference through meaningful projects and enhance your skills in a dynamic environment.
- Qualifications: 2+ years in marketing automation, with experience in Salesforce Marketing Cloud.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Marketing Automation Specialist with experience with Marketing Cloud to join our team for a 12-month maternity cover. This pivotal role will support our marketing and student operations teams and will be responsible for maintaining, building and executing our customer marketing and communication journeys in Marketing Cloud, working across multiple languages and different stages of the lifecycle.
You will work closely with both teams, putting ideas to canvas in building and optimizing high quality CRM journeys across all stages of our customer lifecycle. We are looking for a highly motivated and self-driven individual, that wants to step up and push improvement across our campaigns. The ideal candidate will have strong technical and project management skills with a proven track record in managing Marketing Cloud journeys.
Key Responsibilities- Working with business unit stakeholders and CRM team
- Plan, build and manage marketing automation workflows in our ESP platform for campaigns across email, WhatsApp and push notifications
- Liaising with business units, creative and copy stakeholders to coordinate a well thought out user journey across our customer and student lifecycle, in multiple languages
- Own campaign execution and customer journeys including segmentation, automation and personalisation in Marketing Cloud and act as first point of contact for troubleshooting and resolving issues
- Look to continually enhance and improve our customer journeys
- Provide support to other marketing cloud users on ad hoc email sends and data extensions
- 2+ years experience in a marketing automation role, at least 1 year in Salesforce Marketing Cloud (including content builder, journey builder, automation studio)
- Knowledge of SQL, and commitment to continue developing skills
- HTML/CSS experience working with emails
- Working knowledge of Salesforce, data infrastructure and sources
- Basic knowledge of AMPScript, desired but not essential
- Motivated to learn and grow within the role
- Interest in technology
- Great attention to detail
- KPI focused
- Good written and spoken English skills
- Have strong personal drive and energy
- Possess an entrepreneurial spirit with a nothing is impossible mindset
- Be excited by having ownership and autonomy
- Enjoy working in a fast-paced results-driven environment
- Be passionate about learning and language.
- Opportunities to execute projects and develop products for our clients, producing meaningful work that makes a difference to people’s lives.
- Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
- An attractive salary (based on track record) and benefits packages
- Comprehensive Onboarding and development programs
- Private Medical Insurance
- Private pension scheme managed by Aviva
- Loan for annual travel passes
- Employee Assistance Programme
EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.
Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.
EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.
Marketing Automation Specialist employer: Efekta Education
EF Corporate Learning is an exceptional employer that prioritises employee growth and development, offering regular training and career progression opportunities within a dynamic and fast-paced environment. With a commitment to meaningful work that impacts lives, employees enjoy an attractive salary package, comprehensive benefits including private medical insurance and a pension scheme, and the chance to work with a diverse team dedicated to innovation in language training.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing automation projects, especially those using Marketing Cloud. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and Salesforce. Be ready to discuss your experience with CRM journeys and how you've improved campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Automation Specialist role. Highlight your experience with Marketing Cloud and any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and how you can contribute to our team. Be sure to mention specific experiences that showcase your skills.
Show Off Your Technical Skills:Since this role requires strong technical skills, don’t shy away from showcasing your knowledge of SQL, HTML/CSS, and any experience with AMPScript. We love seeing candidates who are eager to learn and grow in these areas!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Efekta Education
✨Know Your Marketing Cloud Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss your experience with content builder, journey builder, and automation studio. Prepare examples of how you've successfully managed marketing automation workflows in the past.
✨Showcase Your Project Management Skills
Since this role involves liaising with various stakeholders, be prepared to talk about your project management experience. Highlight specific campaigns you've executed, focusing on how you coordinated with different teams to create seamless customer journeys.
✨Demonstrate Your Technical Know-How
Familiarise yourself with SQL and HTML/CSS as they are crucial for this position. Be ready to discuss any technical challenges you've faced and how you overcame them, especially in relation to email campaigns and data management.
✨Emphasise Your Passion for Learning
This role is all about growth and improvement, so express your enthusiasm for learning new technologies and skills. Share any recent courses or training you've undertaken that relate to marketing automation or CRM strategies.
