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- Tasks: Lead a team to design data-driven marketing campaigns and evaluate their effectiveness.
- Company: Join a global SaaS organisation known for its fantastic workplace culture.
- Benefits: Enjoy a hybrid role, free breakfast, and a chance for a permanent position.
- Why this job: Be part of an innovative team that shapes marketing strategies and drives real impact.
- Qualifications: 5+ years in corporate marketing with team leadership experience and strong analytics skills required.
- Other info: This is a 6-month contract with potential for permanent employment.
The predicted salary is between 48000 - 72000 £ per year.
Our client is an exciting Global SaaS organisation who have a reputation of being a great place to work. They are seeking a dynamic Senior Marketing Analyst team leader for a 6 month contract with a strong possibility of becoming a permanent position. This is a hybrid role with 2 days a week in their superb offices in Victoria, London.
Skills:
- 5+ years experience in a corporate marketing role
- Experience leading a team of marketing analysts / marketing scientists
- Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms
- Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end Media Mix Marketing (MMM) ownership experience
Duties:
- Design and execute marketing campaigns based on data-driven insights to increase customer acquisition, retention, and overall ROI
- Evaluate campaign effectiveness: adjusting strategies as necessary to achieve desired outcomes
- Gather and analyze data from various marketing channels, including digital advertising. This will involve the use of SQL/Python to access and lead the MMM process
- Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings
- Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics
Benefits:
- 6 months contract leading to permanent position
- Hybrid role
- Global organisation
- Free Breakfast
Senior Marketing Analyst - Team Leader employer: EF Recruitment
Contact Detail:
EF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst - Team Leader
✨Tip Number 1
Familiarise yourself with the latest marketing analytics tools and technologies mentioned in the job description. Being well-versed in Google Analytics, Adobe Analytics, and marketing automation platforms will give you a competitive edge during discussions.
✨Tip Number 2
Showcase your leadership experience by preparing examples of how you've successfully led teams in the past. Be ready to discuss specific campaigns where your guidance made a significant impact on results.
✨Tip Number 3
Brush up on advanced analytics techniques like regression models and time series analysis. Being able to speak confidently about these methods and how you've applied them in real-world scenarios will impress the hiring team.
✨Tip Number 4
Stay updated on industry trends and emerging technologies in marketing analytics. Demonstrating your knowledge of current advancements can set you apart as a candidate who is proactive and forward-thinking.
We think you need these skills to ace Senior Marketing Analyst - Team Leader
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of experience in corporate marketing roles. Emphasise any leadership experience you have with marketing analysts or scientists, and showcase your proficiency in the required marketing analytics tools.
Craft a Compelling Cover Letter: In your cover letter, explain why you're excited about the opportunity to work with a global SaaS organisation. Mention specific examples of how you've designed and executed data-driven marketing campaigns in the past, and how you can contribute to their goals.
Showcase Technical Skills: Highlight your expertise in advanced analytics techniques, such as regression models and time series analysis. Be sure to mention your experience with SQL and Python, as these are crucial for accessing data and leading the Media Mix Marketing process.
Demonstrate Industry Knowledge: Convey your understanding of current industry trends and emerging technologies in marketing analytics. This will show that you are proactive and committed to staying updated, which is essential for the role.
How to prepare for a job interview at EF Recruitment
✨Showcase Your Leadership Skills
As a Senior Marketing Analyst team leader, it's crucial to demonstrate your leadership experience. Prepare examples of how you've successfully led teams in the past, focusing on your ability to motivate and guide analysts towards achieving common goals.
✨Highlight Your Technical Proficiency
Make sure to discuss your expertise with marketing analytics tools like Google Analytics and Adobe Analytics. Be ready to explain how you've used these tools to drive data-driven decisions and improve campaign performance.
✨Discuss Advanced Analytics Techniques
Since the role requires knowledge of advanced analytics techniques, be prepared to talk about your experience with regression models and time series analysis. Use specific examples to illustrate how you've applied these techniques in real-world scenarios.
✨Stay Updated on Industry Trends
Demonstrating your awareness of current trends in marketing analytics can set you apart. Research recent advancements and be ready to discuss how they could impact the company's strategies and your potential contributions.
