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- Tasks: Build predictive models and lead data strategies to guide marketing decisions.
- Company: Award-winning SaaS organisation transforming the SME marketplace.
- Benefits: Long contract, hybrid work, and free breakfast.
- Why this job: Join a global team and make impactful marketing decisions with data.
- Qualifications: 5+ years in data analytics, advanced SQL skills, and experience with Marketing Mix Models.
- Other info: Dynamic role with opportunities for professional growth in a collaborative environment.
Our client, an award-winning SaaS organisation providing software solutions to the SME marketplace, is now seeking an experienced Senior Analyst MMM, Marketing Mix Modeller for a 12-month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions.
Central London location, hybrid, with 2-3 days a week in the office.
Responsibilities- Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
- Serve as the analyst lead for the Data Clean Room strategy, specifically within Meta Advanced Analytics (AA).
- SQL: Write and optimize advanced SQL queries.
- Learning Agenda & Causal Experimentation: Design and execute rigorous Conversion Lift Studies (CLS) and Brand Lift Studies (BLS).
- 5+ years of experience working in market science or data analytics teams or other relevant roles.
- B.Sc in a quantitative field (Economics, Statistics, Mathematics, Data Science).
- SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.
- Proven experience building or managing Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.
- Hands-on experience with at least one major DCR environment.
- Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
- Understanding of AdTech and paid media mechanics, margin profiles.
- Global company, long contract.
- Hybrid role.
- Free breakfast.
Marketing Mix Modeller employer: EF Recruitment
Contact Detail:
EF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Mix Modeller
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and data analytics space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your predictive models and any Marketing Mix Models you've built. This is your chance to demonstrate your expertise in SQL and causal experimentation. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss Bayesian inference, Adstock transformations, and how you’ve tackled real-world problems with your analytical skills. Confidence is key, so practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s land that dream job together!
We think you need these skills to ace Marketing Mix Modeller
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Mix Modeller role. Highlight your experience in data analytics and any relevant projects you've worked on that showcase your skills in building predictive models and managing Marketing Mix Models.
Showcase Your SQL Skills: Since advanced SQL skills are a must, don’t forget to mention specific examples of complex queries you've written. We want to see how you’ve optimised joins and used window functions in your previous roles.
Highlight Relevant Experience: If you've got hands-on experience with Data Clean Room environments or have conducted Conversion Lift Studies, make sure to include that! It’s all about showing us how your background aligns with what we’re looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at EF Recruitment
✨Know Your Numbers
As a Marketing Mix Modeller, you'll need to demonstrate your analytical prowess. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of predictive models you've built and the outcomes they influenced.
✨Understand the Business Context
Familiarise yourself with the company's products and the SME marketplace. Be prepared to discuss how your modelling can impact their marketing strategies. Showing that you understand their business will set you apart from other candidates.
✨Causal Thinking is Key
Since the role involves transitioning to causal-based decision making, be ready to explain your understanding of causal experimentation. Discuss any relevant experience with Conversion Lift Studies or Brand Lift Studies, and how these methodologies can benefit the company.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's Data Clean Room strategy and how they envision the role evolving. This shows your genuine interest and helps you assess if the company is the right fit for you.