At a Glance
- Tasks: Deliver a 5-star sales journey for weddings and events, from enquiry to contract.
- Company: Join the prestigious Ashridge House, known for its luxury and exceptional service.
- Benefits: Enjoy free gym access, pension, life insurance, and great learning opportunities.
- Other info: Dynamic role with regular social events and a commitment to diversity and inclusion.
- Why this job: Be part of couples' special moments while achieving sales targets in a vibrant environment.
- Qualifications: 1-2 years of event sales experience and a passion for weddings.
The predicted salary is between 30000 - 40000 € per year.
Location: Ashridge House, Berkhamsted, Hertfordshire, HP4 1NS
Reports to: Head of Sales
Working hours: Monday-Friday, 08:30-17:30, evenings and weekends as required for showrounds and showcases
The Opportunity
As our Wedding & Event Sales Executive, you will play a key role in delivering a 5-star sales journey—from the first enquiry to the moment the contract is signed. You’ll be responsible for converting leads into bookings, conducting bespoke show rounds, and ensuring each couple or client experiences exceptional service that reflects the Ashridge House brand. This is a target-driven role, requiring a "nothing is impossible" mindset and the ability to balance strong commercial acumen with outstanding customer service.
Responsibilities
- Conduct tailored, high‑end show rounds for prospective wedding couples and event clients.
- Achieve and exceed sales targets while ensuring a seamless, high‑quality client journey.
- Negotiate contracts and pricing to maximise revenue.
- Respond to enquiries proactively and professionally via email and phone.
- Provide detailed, accurate quotes and contractual terms.
- Stay up to date with market trends and competitor activity, feeding insights back to the team.
- Maintain strong relationships with booked clients, working alongside the events and hospitality teams to ensure a flawless experience.
- Identify new sales opportunities and support business development initiatives.
- Manage and update third‑party listings and directories, ensuring alignment with our luxury brand.
- Attend trade fairs, exhibitions, and networking events to promote Ashridge House.
What We’re Looking For
- Sales-driven: You have a track record of meeting and exceeding targets.
- Exceptional communicator: You know how to engage clients and build strong relationships.
- Luxury service mindset: You understand the expectations of high‑end clientele.
- Proactive & detail-oriented: You anticipate client needs and ensure every detail is perfect.
- Negotiation skills: You confidently convert enquiries into confirmed bookings.
- Passion for weddings & events: You love being part of a couple’s journey and making their vision a reality.
- Experience: 1‑2 years event sales experience in a similar venue.
What can we offer you?
- Free access to the onsite gym
- Pension
- Life Insurance
- Long‑Term Absence Cover
- Opt‑In Private Health Care
- Opt‑In Health Cash Plan
- Great learning and development opportunities
- Regular staff social events
Ashridge House is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, disability, identity, experience, and everything else that makes you unique.
Wedding Sales Executive employer: EF Education First
At Ashridge House, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values inclusivity and personal growth. As a Wedding & Event Sales Executive, you will enjoy competitive benefits such as access to an onsite gym, private healthcare options, and opportunities for professional development, all while working in a stunning historic venue that enhances your experience in the luxury events sector.
StudySmarter Expert Advice🤫
We think this is how you could land Wedding Sales Executive
✨Tip Number 1
Get to know the venue inside out! Familiarise yourself with Ashridge House and its unique offerings. This way, when you’re conducting show rounds, you can highlight what makes it special and tailor your pitch to each couple's vision.
✨Tip Number 2
Network like a pro! Attend trade fairs and local events to meet potential clients and industry professionals. Building relationships can lead to referrals and new opportunities, so don’t be shy—get out there and make connections!
✨Tip Number 3
Stay proactive with follow-ups! After initial enquiries or show rounds, reach out to clients to see if they have any questions. This shows you care about their experience and keeps you top of mind when they’re ready to book.
✨Tip Number 4
Keep an eye on market trends! Understanding what’s hot in the wedding and events scene will help you offer relevant suggestions to clients. Plus, it’ll give you an edge over competitors, making you the go-to expert for couples planning their big day.
We think you need these skills to ace Wedding Sales Executive
Some tips for your application 🫡
Show Your Passion:When writing your application, let your love for weddings and events shine through! Share any personal experiences or stories that highlight why you’re excited about this role and how you can make a couple's journey unforgettable.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our luxury service mindset and sales-driven approach.
Be Professional Yet Personable:While we appreciate a friendly tone, remember to maintain professionalism in your written communication. Show us that you can engage clients effectively while still being approachable and relatable.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates regarding your application!
How to prepare for a job interview at EF Education First
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Ashridge House and its offerings. Understand the unique selling points of the venue and be ready to discuss how you can enhance the client experience. This will show your genuine interest and help you stand out.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you successfully converted leads into bookings. Highlight your negotiation skills and how you’ve exceeded sales targets. This will demonstrate your capability to thrive in a target-driven environment.
✨Emphasise Customer Service Excellence
Since this role is all about delivering a 5-star service, be ready to share stories that illustrate your commitment to exceptional customer service. Discuss how you’ve gone above and beyond for clients in previous roles, especially in high-pressure situations.
✨Stay Current with Trends
Research current wedding and event trends, as well as competitor activities. Being able to discuss these insights during your interview will show that you’re proactive and detail-oriented, which are key traits for this role.
