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For Companies At a Glance
- Tasks: Lead global brand strategy and execute impactful marketing campaigns.
- Company: Join Efekta, a mission-driven EdTech company transforming learning.
- Benefits: High visibility role with opportunities for growth and collaboration.
- Why this job: Shape a global brand and make a difference in education.
- Qualifications: Proven experience in brand marketing and team leadership.
- Other info: Work in a dynamic environment with international exposure.
The predicted salary is between 72000 - 108000 £ per year.
We are looking for a Senior Director Brand Marketing to lead Efekta's brand strategy and global brand marketing execution. This role will shape how Efekta is positioned across its key audiences and markets - LATAM, Middle East & Asia, drive integrated brand campaigns that support growth, and strengthen the connection between brand, product, sales and customer experience. The Senior Director Brand Marketing will set the brand vision, elevate storytelling and go-to-market consistency, and build a high-performing team that delivers measurable impact across awareness, consideration, engagement and long-term loyalty.
Key Responsibilities
- Collaborate closely with the Chief Marketing Officer (CMO) to ensure brand strategy aligns with the overall marketing vision, business priorities, and global expansion goals.
- Own and evolve Efekta’s brand strategy, positioning, and messaging across global markets, ensuring clarity, consistency, and resonance with target audiences.
- Lead the development and execution of global brand marketing plans and integrated campaigns that drive awareness, engagement, and product adoption.
- Translate business and product priorities into clear go-to-market narratives and differentiated, audience-specific value propositions.
- Oversee brand storytelling across all key channels—including content, digital, social, events, partnerships, and employer brand touchpoints.
- Ensure brand initiatives are grounded in customer insight, research, and performance data, with measurable KPIs and a continuous optimization mindset.
- Guide the creation of core brand assets, guidelines, and scalable frameworks to support consistent global execution with local relevance.
- Build, lead, and inspire a high-performing brand marketing team, while managing external agency and partner relationships as needed.
- Represent the Efekta brand externally at industry events, with strategic partners, and on other public-facing platforms as appropriate.
Requirements
- Significant experience in brand marketing leadership, ideally within technology, EdTech, digital products or fast-growing global businesses.
- Strong track record of building brand strategy and delivering global campaigns that drive measurable outcomes.
- Experience working across the full funnel and partnering effectively with Product and Sales on go-to-market.
- Demonstrated strength in customer insight, narrative development and integrated marketing planning.
- High standards for creative and content quality, combined with a data-informed approach to decision-making.
- Proven people leadership and experience building and developing teams.
- Excellent stakeholder management skills in complex, matrixed and international environments.
- Proven successful experience in the targeted markets of LATAM, Middle East & Asia.
- Experience in education and language learning.
- Experience in brand transformation or scaling a brand across multiple markets.
- Familiarity with modern AI-enabled marketing tools and workflows.
- Fluent English; additional languages are beneficial.
Why Join Efekta
- Opportunity to shape a global EdTech brand within a mission-led, international organisation.
- High visibility role with close partnership across leadership, product and growth teams.
- Ability to build a differentiated brand that combines learning impact with modern technology.
Marketing, Senior Director employer: EF Education First
Contact Detail:
EF Education First Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing, Senior Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Efekta or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights related to brand marketing on platforms like LinkedIn. This not only showcases your knowledge but also makes you more visible to recruiters.
✨Tip Number 3
Prepare for interviews by diving deep into Efekta’s brand and recent campaigns. Knowing their story and how you can contribute will impress the hiring team and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Efekta.
We think you need these skills to ace Marketing, Senior Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Director Brand Marketing role. Highlight your experience in brand strategy and global campaigns, especially in EdTech or tech sectors, to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and specific examples to demonstrate how you've driven awareness, engagement, and product adoption in previous roles.
Be Authentic: Let your personality shine through in your application. We value creativity and storytelling, so share your unique perspective on brand marketing and how you can elevate Efekta’s narrative.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at EF Education First
✨Know Your Brand Inside Out
Before the interview, dive deep into Efekta's brand strategy and recent campaigns. Understand their positioning in the EdTech space, especially in LATAM, Middle East & Asia. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the brand.
✨Showcase Your Leadership Style
As a Senior Director, you'll need to inspire and lead a team. Be prepared to discuss your leadership philosophy and provide examples of how you've built high-performing teams in the past. Highlight your experience in managing external agencies and partnerships, as this is crucial for the role.
✨Data-Driven Decision Making
Efekta values a data-informed approach, so come ready to discuss how you've used customer insights and performance metrics to shape brand strategies. Share specific examples of campaigns where you measured success through KPIs and optimised based on data.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios where you've successfully navigated challenges in brand marketing, particularly in international markets. This will showcase your ability to adapt and thrive in complex environments.
