At a Glance
- Tasks: Deliver a 5-star sales journey for weddings and events, from enquiry to contract.
- Company: Join the prestigious Ashridge House, known for its luxury and exceptional service.
- Benefits: Enjoy free gym access, pension, life insurance, and great learning opportunities.
- Other info: Dynamic role with regular social events and a commitment to diversity and inclusion.
- Why this job: Be part of couples' special moments and make their wedding dreams come true.
- Qualifications: 1-2 years in event sales with a passion for weddings and exceptional communication skills.
The predicted salary is between 30000 - 40000 € per year.
Location: Ashridge House, Berkhamsted, Hertfordshire, HP4 1NS
Reports to: Head of Sales
Working hours: Monday-Friday, 08:30-17:30, evenings and weekends as required for showrounds and showcases
The Opportunity
As our Wedding & Event Sales Executive, you will play a key role in delivering a 5-star sales journey—from the first enquiry to the moment the contract is signed. You’ll be responsible for converting leads into bookings, conducting bespoke show rounds, and ensuring each couple or client experiences exceptional service that reflects the Ashridge House brand. This is a target-driven role, requiring a "nothing is impossible" mindset and the ability to balance strong commercial acumen with outstanding customer service.
Responsibilities
- Conduct tailored, high‑end show rounds for prospective wedding couples and event clients.
- Achieve and exceed sales targets while ensuring a seamless, high‑quality client journey.
- Negotiate contracts and pricing to maximise revenue.
- Respond to enquiries proactively and professionally via email and phone.
- Provide detailed, accurate quotes and contractual terms.
- Stay up to date with market trends and competitor activity, feeding insights back to the team.
- Maintain strong relationships with booked clients, working alongside the events and hospitality teams to ensure a flawless experience.
- Identify new sales opportunities and support business development initiatives.
- Manage and update third‑party listings and directories, ensuring alignment with our luxury brand.
- Attend trade fairs, exhibitions, and networking events to promote Ashridge House.
What We’re Looking For
- Sales-driven: You have a track record of meeting and exceeding targets.
- Exceptional communicator: You know how to engage clients and build strong relationships.
- Luxury service mindset: You understand the expectations of high‑end clientele.
- Proactive & detail-oriented: You anticipate client needs and ensure every detail is perfect.
- Negotiation skills: You confidently convert enquiries into confirmed bookings.
- Passion for weddings & events: You love being part of a couple’s journey and making their vision a reality.
- Experience: 1‑2 years event sales experience in a similar venue.
What can we offer you?
- Free access to the onsite gym
- Pension
- Life Insurance
- Long‑Term Absence Cover
- Opt‑In Private Health Care
- Opt‑In Health Cash Plan
- Great learning and development opportunities
- Regular staff social events
Ashridge House is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, disability, identity, experience, and everything else that makes you unique.
Wedding Sales Executive in England employer: EF Education First
At Ashridge House, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values inclusivity and personal growth. As a Wedding & Event Sales Executive, you will enjoy competitive benefits such as access to our onsite gym, private healthcare options, and opportunities for professional development, all while working in a stunning historic venue that enhances your experience in the luxury events sector.
StudySmarter Expert Advice🤫
We think this is how you could land Wedding Sales Executive in England
✨Tip Number 1
Get to know the venue inside out! Familiarise yourself with Ashridge House and its unique offerings. This way, when you’re conducting those bespoke show rounds, you can highlight what makes it special and tailor your pitch to each couple's vision.
✨Tip Number 2
Network like a pro! Attend trade fairs and local events to meet potential clients and industry professionals. Building relationships is key in this role, so don’t be shy—get out there and make connections that could lead to bookings!
✨Tip Number 3
Stay on top of market trends! Keep an eye on what competitors are doing and what couples are looking for in their wedding experiences. This knowledge will help you craft compelling pitches and stay ahead in the game.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Show us your passion for weddings and events right from the start!
We think you need these skills to ace Wedding Sales Executive in England
Some tips for your application 🫡
Show Your Passion:When writing your application, let your love for weddings and events shine through! Share any personal experiences or stories that highlight why you’re excited about this role and how you can contribute to making couples' dreams come true.
Tailor Your CV:Make sure your CV is tailored to the Wedding Sales Executive position. Highlight relevant experience, especially in sales and customer service, and don’t forget to mention any specific achievements that demonstrate your ability to exceed targets.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for Ashridge House. Be sure to address our key requirements, like your negotiation skills and luxury service mindset, and show us how you can enhance the client journey.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive—just what we’re looking for!
How to prepare for a job interview at EF Education First
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Ashridge House and its offerings. Understand the unique selling points of the venue and be ready to discuss how you can enhance the client experience. This will show your genuine interest and help you stand out.
✨Showcase Your Sales Skills
Prepare examples from your past experiences where you successfully converted leads into bookings. Highlight your negotiation skills and how you’ve exceeded sales targets. Use specific metrics if possible; numbers speak volumes!
✨Emphasise Customer Service Excellence
Since this role is all about delivering a 5-star service, be ready to discuss how you’ve provided exceptional customer service in previous roles. Share stories that demonstrate your proactive approach and attention to detail when dealing with clients.
✨Stay Current with Trends
Research current wedding and event trends, as well as competitor activities. Being knowledgeable about the market will not only impress your interviewers but also show that you’re passionate about the industry and ready to bring fresh ideas to the table.
