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For Companies At a Glance
- Tasks: Design and manage marketing automation workflows to boost customer engagement.
- Company: Join Hult Ashridge, a leader in global education and organisational development since 1959.
- Benefits: Enjoy flexible work options, competitive salary, and career growth opportunities.
- Why this job: Be part of a dynamic team driving impactful communications in a fast-paced environment.
- Qualifications: 2+ years experience with Pardot or similar platforms; basic HTML skills required.
- Other info: Work in a diverse, global team with a focus on personal development and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This is an amazing opportunity for an email marketing enthusiast to add value to the company’s growing marketing automation activity, joining our energetic and fast-paced Hult Marketing Automation Team at its head office in London. In the role of Marketing Automation Specialist you will report to the Marketing Automation Manager, leveraging data and Salesforce Marketing Cloud functionality to build, optimise and better report on our email campaigns.
You will work closely with the Brand Marketing, Event Marketing & Creative teams to drive high quality email campaigns across all stages of our customer cycle. We are looking for a highly motivated and self-driven individual, that wants to step up and push new technology across our campaigns. This role is ideal for someone who has good CRM campaign experience but looking to develop more technical understanding and skills within the Salesforce Marketing Cloud environment.
Key responsibilities
- Working with Marketing Automation Specialists to build and execute efficient, intelligent email campaigns and automation programs.
- Liaising with marketing, creative and copy stakeholders to coordinate high volume email campaigns across our customer lifecycle
- Monitor automation health reporting and proactively troubleshoot any issues that arise
- Work to optimise existing automations to ensure best practice
- Support on any projects that may impact Salesforce Marketing Cloud
- The right candidate will have a great opportunity to develop a career with a friendly and supportive team, in a fast-growing space, working with technology, brand marketing and digital marketing.
Key Skills
- Able to work in a fast-paced, rapidly changing environment
- Ability to communicate well with cross-functional stakeholders
- Motivated to learn and grow within the role
- Experience with Salesforce Marketing Cloud or similar Email Marketing platform
- Interest in technology side of marketing
- KPI focused
- HTML editing
- SQL knowledge preferred
Experience
- Good written and spoken English skills
- Digital marketing: 2+ years
- Worked with HTML
- SQL experience or strong appetite to learn
About us
Hult is a new kind of non-profit business school that constantly innovates to meet the needs of students, employers, and society in a world that is changing faster than ever before. More than a business school, Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.
Hult International Business School is a non-profit educational pioneer and the first triple accredited US business school. Ranked by the Financial Times, Economist, Forbes, and Bloomberg Businessweek, Hult offers undergraduate, graduate, and executive education programs across its global campuses and rotation centers in Boston, San Francisco, London, Dubai, and New York. The school’s philosophy is that business skills can only truly be learned by doing. By immersing students from all over the world in practical, hands-on experiences from day one, this fresh approach to education is creating a global community of confident, entrepreneurially minded graduates, ready to tackle the challenges of tomorrow.
Solving problems and overcoming challenges is what our students do: all year, every year. We bring together creative, open-minded people from all over the world to find solutions to the world’s most pressing issues by doing business, not just studying it. So they graduate with the skills and the mindset to be ready for anything.
We seek to promote an environment for our students, faculty, and staff that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances in a spirit of inclusivity and belonging. At Hult, we believe that it’s through our diversity that we find our strength.
Mission statement
We strive to be the most relevant business school in the world. By using our global reach and always being creative, entrepreneurial, and on the cutting edge, our aim is to have a positive impact on individuals and organizations by transforming their management practices. In so doing, we hope to be the business school of choice for existing and aspiring leaders. We will contribute to sustainable growth, helping leaders to integrate commercial success and societal well-being.
Equal opportunities at Hult
Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry.
Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you.
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Marketing Automation Specialist employer: EF Education First Gruppe
Contact Detail:
EF Education First Gruppe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with Pardot and its features. Since this role requires you to be the in-house expert, understanding the platform inside out will give you a significant edge. Consider taking online courses or tutorials specifically focused on Pardot to enhance your knowledge.
✨Tip Number 2
Network with current or former employees of Hult Ashridge or similar organisations. Engaging with them can provide insights into the company culture and expectations for the Marketing Automation Specialist role, which can help you tailor your approach during interviews.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to optimise marketing campaigns in the past. Be ready to discuss specific metrics and outcomes, as this will demonstrate your ability to drive measurable results in line with their business growth strategy.
✨Tip Number 4
Stay updated on the latest trends in email marketing and automation. Being knowledgeable about GDPR compliance and best practices will not only impress your interviewers but also show that you're proactive and committed to maintaining high standards in your work.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing automation, particularly with Pardot or similar platforms. Use specific examples that demonstrate your skills in managing email campaigns and optimising workflows.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with their focus on customer-centric strategies and your ability to thrive in a fast-paced environment.
Showcase Technical Skills: Clearly outline your technical skills, especially your experience with HTML and any familiarity with SQL. Provide examples of how you've used these skills in previous roles to enhance marketing efforts.
Highlight Collaboration Experience: Since the role involves working closely with various teams, emphasise your experience in collaborative projects. Share specific instances where you partnered with sales or creative teams to achieve marketing goals.
How to prepare for a job interview at EF Education First Gruppe
✨Know Your Tools
Familiarise yourself with Pardot and its features. Be prepared to discuss how you've used it in past roles, including specific campaigns you've executed and the results achieved.
✨Showcase Your Technical Skills
Highlight your experience with HTML and any familiarity with SQL. Be ready to explain how these skills have helped you optimise email campaigns or improve automation workflows.
✨Demonstrate Analytical Thinking
Prepare examples of how you've used data to drive decisions in your previous roles. Discuss any A/B testing you've conducted and how you interpreted the results to enhance campaign performance.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share experiences where you've successfully collaborated with marketing, sales, or tech teams to achieve common goals.
