Marketing Automation Specialist

• Marketing Automation Specialist, Efekta
• London – Hybrid (4 days per week in the office, 1 day remote)
• About EF

EF is the world’s first and largest language training provider.

Delivering language training to individuals and organizations since 1965, the company has trained over 20 million learners online since 1996.

EF serves more than 3,000 multinational organisations, many of them partnered for over 15 years.

Within EF, Efekta is the provider of courses for schools and universities worldwide.

The award‑winning method is designed using the largest dataset of language learners – over 2.2 million English assessments, 5 million live private classes yearly, and countless structured self‑study learners.

The result is a learning experience with three times better engagement and learning progress, helping learners find their voice faster.

Opportunity

We are looking for a Marketing Automation Specialist with experience in Marketing Cloud to join the Efekta team.

The role will support marketing and operations, maintaining, building and executing customer marketing and communication journeys across multiple languages and stages of the customer lifecycle.

The ideal candidate is self‑driven, highly motivated, and eager to improve campaigns.

Key Responsibilities

• Plan, build, and manage marketing automation workflows in the ESP platform for campaigns across email, Whats App, and push notifications.
• Liaise with business units, creative, and copy stakeholders to coordinate well‑thought user journeys across the customer and student lifecycle in multiple languages.
• Own campaign execution and customer journeys – including segmentation, automation, and personalisation in Marketing Cloud – and act as the first point of contact for troubleshooting and issue resolution.
• Continuously enhance and improve customer journeys.
• Provide support to regional teams on ad‑hoc email sends and custom audiences.

Skills & Experience

• At least 2 years’ experience in a marketing automation role and a minimum of 1 year in Salesforce Marketing Cloud (content builder, journey builder, automation studio).
• Proficiency in SQL and audience segmentation.
• HTML/CSS experience modifying and building emails.
• Good knowledge of data infrastructure, relational databases, and CRM data flows; Salesforce Data Cloud experience desirable but not essential.
• Knowledge of conditional logic and dynamic personalisation scripting (AMPScript desirable but not essential).
• Project management skills.
• Motivation to learn and grow within the role.
• Interest in technology.
• Great attention to detail, ensuring flawless execution across complex journeys.
• KPI focus.
• Good written and spoken English skills.
• To Thrive At Efekta, You Will
• Have strong personal drive and energy.
• Possess an entrepreneurial spirit with a mindset that nothing is impossible.
• Enjoy ownership and autonomy.
• Work thrive in a fast‑paced, results‑driven environment.
• Be passionate about learning and language.
• Why Work for Us
• Opportunities to execute projects and develop products for clients, providing meaningful work that makes a difference to people’s lives.
• Developing our talent is core to our values; regular training, access to self‑development platforms, real ownership, and career progression possibilities are offered.
• An attractive salary (based on track record) and benefits packages.
• Comprehensive onboarding and development programs.
• UK Staff Benefits
• Office gym & yoga studio.
• Cycle scheme.
• Private Medical Insurance.
• Private pension scheme managed by Aviva.
• Loan for annual travel passes.
• Employee Assistance Programme.
• Equal Opportunity Statement

Efekta proudly embraces equal opportunity and is committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience, and everything else that makes you unique.

Find Out More

Visit https://www. efekta. com/en/ for more information.

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