At a Glance
- Tasks: Create compelling B2B content and drive brand awareness through innovative storytelling.
- Company: Join a leading global corporate language training provider with a vibrant culture.
- Benefits: Attractive salary, comprehensive benefits, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and enjoy a dynamic work atmosphere.
- Why this job: Make a real impact in a fast-paced environment while developing your creative skills.
- Qualifications: 5+ years of B2B content experience and strong writing skills required.
The predicted salary is between 40000 - 50000 £ per year.
Job Description
Our global Marketing team in London is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment.
You will play a pivotal role in building EF Corporate Learning as a leading global brand in the B2B space and reaching our ambitious revenue growth targets.
Job Description
Our global Marketing team in London is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment.
You will play a pivotal role in building EF Corporate Learning as a leading global brand in the B2B space and reaching our ambitious revenue growth targets.
You will be responsible for developing and producing impactful B2B content for our global audience to increase brand awareness and lead generation, collaborating on the overall content strategy and execution, and helping to tell the stories of our clients worldwide to help our sales teams win.
This role will report to the Director of Marketing/VP Marketing, and work closely with teams across Marketing, Sales, Design, Product and Academics.
Key Responsibilities
- Develop, write and edit impactful copy for our international B2B audience including (but not limited to) long-form articles, white papers, case studies, website pages, social posts, blogs, emails, video and podcast scripts.
- Co-design and execute a coherent content strategy and calendar, developing powerful campaigns for brand awareness and lead generation - working closely with the digital marketing team.
- Curate and deliver engaging webinars – from inviting and managing guest speakers, to building slides and scripts, and ensuring successful filming and broadcasting.
- Drive our efforts to build EF Corporate Learning as a leading brand within the B2B space including through custody of our brand guidelines and tone of voice.
- Research best practices and keep up to date with latest content trends to develop the most effective themes, formats and channels in order to reach and influence our audience.
Use knowledge of SEO to ensure content can be found via search engines.
- Partner with the rest of the Marketing team to coordinate scheduling, translations, measurement of results, and design work as needed.
- Collaborate closely with our internal experts and other thought leaders to bring their expertise, ideas and inspiration to a wide audience through our content.
- The Skills & Experience We Look For
- The ideal candidate will have 5+ years’ experience of developing, writing and editing high-performing B2B content and can provide insights into what digital content will most engage buyers in large enterprises.
Knowledge of the HR/Ed Tech/Learning space is a plus.
- You should be a highly skilled writer with extensive experience of writing for a B2B audience, with an exciting portfolio to share.
Proven ability in video/audio/visual content creation is also advantageous.
- You can work to tight deadlines and have experience optimizing content for email and SEO, as well as analysing performance metrics and improving copy accordingly.
- You are very effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders.
You are comfortable working as a team and leading complex projects cross-functionally in flat organisations.
- You are a self-starter with a creative and strategic mindset, but always detail-oriented – someone who doesn’t shy away from getting things done and delivering high quality work on time.
- You have experience of translating brand identity into engaging content and copy, including developing and adhering to brand tone of voice direction, style guides, and copy libraries.
- You have experience of digital marketing and familiarity with its tech stack – particularly email, social, and Content Management Systems.
- Product marketing experience is a plus – developing the positioning and messaging of B2B products for large enterprises, and creating impactful sales collateral.
- To Thrive At EF, You Will
- Have strong personal drive and energy
- Possess an entrepreneurial spirit with a nothing is impossible mindset
- Excited by having ownership and autonomy
- Enjoy working in a fast-paced results-driven environment
- Be passionate about learning and languages
Why work for us?
- Opportunities to produce meaningful work that makes a difference to people’s lives.
- Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities.
- An attractive salary (based on track record) and benefits packages.
- Comprehensive Onboarding and development programs.
- UK Staff Benefits
- Office gym & yoga studio
- Cycle scheme
- Private Medical Insurance
- Private pension scheme managed by Aviva
- Loan for annual travel passes
- Employee Assistance Programme
- About The Team
EF Corporate Learning is the world’s first and largest corporate language training provider.
Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched.
Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.
Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day.
The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.
EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.
- Learn more about EF Corporate Learning: corporatelearning. ef. com
- #J-18808-Ljbffr
Content Marketing Manager employer: EF Corporate Learning
EF Corporate Learning is an exceptional employer, offering a vibrant and multicultural work environment where collaboration and innovation thrive. With comprehensive onboarding and ongoing professional development opportunities, employees are empowered to grow their careers while making a meaningful impact on global language training initiatives. The company's commitment to inclusion and recognition of long service, including paid sabbaticals, further enhances the rewarding experience of being part of a team that values every individual's unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EF Corporate Learning and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EF Corporate Learning are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EF Corporate Learning on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EF Corporate Learning. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EF Corporate Learning. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EF Corporate Learning:Show us that you’ve done your homework! In your application, briefly mention what you admire about EF Corporate Learning’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EF Corporate Learning
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EF Corporate Learning will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EF Corporate Learning, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
