At a Glance
- Tasks: Be the voice of BT, helping small and medium businesses thrive with tailored solutions.
- Company: Join a leading telecom company known for innovation and customer trust.
- Benefits: Flexible benefits, including healthcare, gym memberships, and generous leave policies.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact by building relationships and supporting business success.
- Qualifications: Strong communication skills and sales experience are essential.
The predicted salary is between 30000 - 40000 € per year.
In this role, you'll be the voice of BT for our small and medium business customers – building genuine connections and providing solutions that make a real difference to their success. Every conversation matters; whether you're responding to an inbound enquiry or reaching out as part of an outbound campaign, you'll take the time to understand each customer's needs and challenges before recommending the right BT or EE Business products for them.
You'll combine your natural communication skills with your existing sales experience to spot opportunities, tailor solutions, and deliver results that meet – and often exceed – your targets. Above all, you'll ensure every interaction is a positive one, creating a customer experience that reflects BT's reputation for trust, expertise and innovation.
You'll deliver defined revenue, product volume and quality targets through the acquisition, up-sell and retention of UK SME customers. Sales opportunities are initiated by either an inbound blend or outbound call as part of a specific campaign and in accordance with business requirements. You will answer and respond to customer enquiries efficiently, effectively and appropriately in accordance with defined processes and procedures. The Customer Growth Advisor plays a key role in retaining and growing our small and medium business customers.
The role is a blend of inbound calls and/or outbound-focused, engaging existing customers to protect contracts, reduce churn, and identify growth opportunities. The outbound team may also provide inbound support during peak demand, ensuring customers receive timely, high-quality service.
This role requires strong customer conversations, commercial judgement, and flexibility to support business needs. By delivering compliant, value-led conversations and supporting key customer programmes, the role plays a direct part in strengthening long-term customer relationships while supporting wider transformation and efficiency goals.
What you will be doing
- Support inbound call volumes during busy periods and make outbound dialler calls in quieter times.
- Identify upsell and cross-sell opportunities aligned to customer needs efficiently and professionally.
- Take ownership of issues through to resolution, using correct processes.
- Deliver a consistent customer experience across inbound and outbound activity.
Customer & Process Excellence
- Maintain accurate customer records and contact details.
- Follow all sales, compliance, and data protection requirements.
- Use CRM and sales systems correctly at all times.
- Escalate risks, complaints, or vulnerabilities appropriately.
- Work closely with wider teams to resolve issues and improve outcomes.
Outbound Customer Growth
- Proactively contact existing SMB customers to protect customers at risk of churn.
- Support contract renewals and retention activity.
- Identify upsell and cross-sell opportunities aligned to customer needs.
- Hold confident, value-based conversations focused on long-term customer outcomes.
- Clearly explain products, pricing, and contract terms.
- Ensure customers receive correct information and documentation before orders are placed.
Performance & Collaboration
- Deliver against agreed performance measures, including quality, retention, and growth.
- Actively engage in coaching, feedback, and development sessions.
- Support a "one team" culture by sharing best practice and helping colleagues.
What skills you'll need to succeed
Essential
- Strong communication and listening skills.
- Confidence handling objections and challenging conversations.
- Ability to balance customer needs with commercial outcomes.
- High attention to detail and strong compliance mindset.
- Comfortable working across inbound and outbound activity.
Desirable
- Experience in outbound or inbound sales and retention.
- Experience working with SMB or business customers.
- Knowledge of telecoms or B2B services.
- Experience using CRM and sales.
Benefits
Tailored benefits make a real difference. That's why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- Access to an online private GP 24/7 for you and your immediate family.
- Market-leading paid carers leave with up to 2 weeks off.
- Equalized maternity, paternity, and adoption leave – 18 weeks' full pay and 8 weeks' half pay.
- Discounted EE and BT products, including mobile and broadband.
- Market leading Pension scheme – 5% from you and 10% from us.
- Holiday purchase scheme.
- You can select additional benefits, including healthcare, dental, gym memberships and more when you're ready.
Business to Business Sales Advisor in Renfrew employer: EE
BT is an exceptional employer that prioritises the growth and wellbeing of its employees, offering a comprehensive benefits package tailored to individual lifestyles. With a strong focus on fostering a collaborative work culture, employees are encouraged to engage in coaching and development opportunities, ensuring they thrive in their roles as Business to Business Sales Advisors. Located in a dynamic environment, BT provides a platform for meaningful customer interactions, allowing you to make a real impact while enjoying market-leading perks such as flexible leave options and access to healthcare services.
StudySmarter Expert Advice🤫
We think this is how you could land Business to Business Sales Advisor in Renfrew
✨Tip Number 1
Get to know the company inside out! Research BT and EE's products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Practice makes perfect! Role-play common sales scenarios with a friend or in front of a mirror. This will help you feel more confident when handling objections and tricky conversations during the interview.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider tips and might even lead to a referral – which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to make a difference for customers.
We think you need these skills to ace Business to Business Sales Advisor in Renfrew
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in sales and customer service. We want to see how your skills align with the role of a Business to Business Sales Advisor, so don’t hold back on showcasing your strengths!
Show Off Your Communication Skills:Since this role is all about building genuine connections, let your communication skills shine through in your application. Use clear and engaging language to demonstrate your ability to connect with customers and understand their needs.
Highlight Your Sales Experience:We’re looking for someone with a knack for spotting opportunities and delivering results. Be sure to mention any previous sales experience, especially if it involves B2B or SMB customers, as this will give you an edge in your application.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at BT!
How to prepare for a job interview at EE
✨Know Your Products
Before the interview, make sure you have a solid understanding of BT and EE's products. Familiarise yourself with their features, benefits, and how they can solve common problems for small and medium business customers. This will help you demonstrate your ability to tailor solutions during the interview.
✨Practice Active Listening
During the interview, show that you can listen actively. This means not just hearing the questions but also understanding the underlying needs. Reflect on what the interviewer says and respond thoughtfully, showcasing your strong communication skills and ability to handle objections.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play scenarios where you might need to handle customer inquiries or objections. Practise these situations beforehand, focusing on maintaining a positive tone and demonstrating your commercial judgement. This will highlight your readiness for real customer interactions.
✨Showcase Your Sales Experience
Be ready to discuss your previous sales experience, especially in B2B contexts. Share specific examples of how you've identified upsell opportunities or retained customers. This will illustrate your capability to meet and exceed targets, which is crucial for this role.
