At a Glance
- Tasks: Connect with small and medium businesses, providing tailored solutions to enhance their success.
- Company: Join BT, a leader in telecoms, known for trust and innovation.
- Benefits: Flexible benefits package, including healthcare, gym memberships, and discounted products.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by helping businesses thrive while developing your sales skills.
- Qualifications: Strong communication skills and a knack for understanding customer needs.
The predicted salary is between 30000 - 40000 € per year.
In this role, you’ll be the voice of BT for our small and medium business customers – building genuine connections and providing solutions that make a real difference to their success. Every conversation matters; whether you’re responding to an inbound enquiry or reaching out as part of an outbound campaign, you’ll take the time to understand each customer’s needs and challenges before recommending the right BT or EE Business products for them.
You’ll combine your natural communication skills with your existing sales experience to spot opportunities, tailor solutions, and deliver results that meet – and often exceed – your targets. Above all, you’ll ensure every interaction is a positive one, creating a customer experience that reflects BT’s reputation for trust, expertise and innovation.
You’ll deliver defined revenue, product volume and quality targets through the acquisition, up-sell and retention of UK SME customers. Sales opportunities are initiated by either an inbound blend or outbound call as part of a specific campaign and in accordance with business requirements. You will answer and respond to customer enquiries efficiently, effectively and appropriately in accordance with defined processes and procedures. The Customer Growth Advisor plays a key role in retaining and growing our small and medium business customers.
The role is a blend of inbound calls and/or outbound-focused, engaging existing customers to protect contracts, reduce churn, and identify growth opportunities. The outbound team may also provide inbound support during peak demand, ensuring customers receive timely, high-quality service.
This role requires strong customer conversations, commercial judgement, and flexibility to support business needs. By delivering compliant, value-led conversations and supporting key customer programmes, the role plays a direct part in strengthening long-term customer relationships while supporting wider transformation and efficiency goals.
What you will be doing
- Support inbound call volumes during busy periods and make outbound dialler calls in quieter times.
- Identify upsell and cross-sell opportunities aligned to customer needs efficiently and professionally.
- Take ownership of issues through to resolution, using correct processes.
- Deliver a consistent customer experience across inbound and outbound activity.
- Maintain accurate customer records and contact details.
- Follow all sales, compliance, and data protection requirements.
- Use CRM and sales systems correctly at all times.
- Escalate risks, complaints, or vulnerabilities appropriately.
- Work closely with wider teams to resolve issues and improve outcomes.
Outbound Customer Growth
- Proactively contact existing SMB customers to protect customers at risk of churn.
- Support contract renewals and retention activity.
- Identify upsell and cross-sell opportunities aligned to customer needs.
- Hold confident, value-based conversations focused on long-term customer outcomes.
- Clearly explain products, pricing, and contract terms.
- Ensure customers receive correct information and documentation before orders are placed.
Performance & Collaboration
- Deliver against agreed performance measures, including quality, retention, and growth.
- Actively engage in coaching, feedback, and development sessions.
- Support a “one team” culture by sharing best practice and helping colleagues.
What skills you'll need to succeed
Essential
- Strong communication and listening skills.
- Confidence handling objections and challenging conversations.
- Ability to balance customer needs with commercial outcomes.
- High attention to detail and strong compliance mindset.
- Comfortable working across inbound and outbound activity.
Desirable
- Experience in outbound or inbound sales and retention.
- Experience working with SMB or business customers.
- Knowledge of telecoms or B2B services.
- Experience using CRM and sales.
Benefits
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- Access to an online private GP 24/7 for you and your immediate family.
- Market-leading paid carers leave with up to 2 weeks off.
- Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay.
- Discounted EE and BT products, including mobile and broadband.
- Market leading Pension scheme – 5% from you and 10% from us.
- Holiday purchase scheme.
- You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
Business Sales Advisor - Customer Growth employer: EE
BT is an exceptional employer that prioritises the growth and wellbeing of its employees, offering a comprehensive benefits package tailored to individual lifestyles. With a strong focus on fostering a collaborative work culture, employees are encouraged to engage in coaching and development opportunities, ensuring they thrive in their roles as Business Sales Advisors. Located in a dynamic environment, BT provides a platform for meaningful customer interactions, allowing you to make a real impact while enjoying market-leading benefits such as flexible leave options and access to private healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Business Sales Advisor - Customer Growth
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into BT's values and recent news. This will help you connect with the interviewers and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice makes perfect! Role-play common interview questions with a friend or in front of the mirror. Focus on showcasing your communication skills and how you can tailor solutions for customers, just like the job requires.
✨Tip Number 3
Be ready to share your success stories! Think of specific examples where you've exceeded targets or turned a challenging customer interaction into a positive experience. This will highlight your sales experience and problem-solving skills.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind for the hiring team.
We think you need these skills to ace Business Sales Advisor - Customer Growth
Some tips for your application 🫡
Show Your Communication Skills:Since this role is all about building genuine connections, make sure your application highlights your strong communication skills. Use examples from your past experiences to show how you've effectively engaged with customers and tailored solutions to their needs.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Business Sales Advisor role. Mention your experience with inbound and outbound sales, and how you can contribute to customer growth at BT.
Be Results-Oriented:We love seeing candidates who are results-driven! In your application, include any metrics or achievements that demonstrate how you've met or exceeded targets in previous roles. This will show us that you’re ready to deliver on our performance measures.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, you’ll get to see all the other amazing opportunities we have!
How to prepare for a job interview at EE
✨Know Your Products
Before the interview, make sure you have a solid understanding of BT and EE's business products. Familiarise yourself with their features, benefits, and how they can solve customer problems. This will help you tailor your responses and demonstrate your ability to recommend the right solutions during the interview.
✨Practice Active Listening
During the interview, show that you can listen actively. This means not just hearing the questions but also understanding the underlying needs. Reflect back what you hear and ask clarifying questions if needed. This skill is crucial for building genuine connections with customers, which is a key part of the role.
✨Prepare for Objection Handling
Expect to discuss how you would handle objections or challenging conversations. Think of examples from your past experience where you successfully navigated difficult situations. This will showcase your confidence and ability to balance customer needs with commercial outcomes, which is essential for this position.
✨Show Your Team Spirit
The role emphasises collaboration and sharing best practices. Be ready to talk about how you've worked in teams before and contributed to a positive culture. Highlight any experiences where you supported colleagues or engaged in coaching sessions, as this aligns with the 'one team' culture they value.
