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For Companies At a Glance
- Tasks: Fix technical SEO issues and scale location-based pages for a growing directory website.
- Company: Join a dynamic team focused on innovative SEO solutions.
- Benefits: Flexible work environment with opportunities for ongoing roles based on performance.
- Why this job: Make a real impact on SEO strategies across 50+ UK cities.
- Qualifications: Strong technical SEO experience, especially with directory or location-based projects.
- Other info: Collaborate closely with developers in a fast-paced, growth-oriented setting.
The predicted salary is between 40000 - 50000 ÂŁ per year.
We are hiring a Technical SEO Specialist to work on a live, growing directory website built with Next.js. This is not a basic SEO role. The website already receives traffic and rankings — the focus is on technical SEO, structure, and scaling location-based pages across the UK.
About the Project
We operate a location-based directory platform targeting UK cities (e.g. Sheffield, Barnsley, Rotherham, Chesterfield, etc.). The site is scaling quickly, and we need someone who can fix structural SEO issues and build a system that supports long-term growth across 50+ cities.
Key Challenges
- Tag pages currently ranking instead of main city pages
- Duplicate content and canonical conflicts
- Large number of “crawled but not indexed” pages
- Scaling SEO across many city pages
- Improving internal linking between locations
- Ensuring a clean, long-term SEO structure
Responsibilities
- Perform a real technical SEO audit (not generic reports)
- Fix duplicate URL structures and canonical issues
- Implement proper redirect strategy (tag pages → main city pages)
- Improve crawl efficiency and indexation
- Optimise city pages for rankings (without keyword stuffing)
- Build scalable SEO structure for future city expansion
- Design internal linking strategy between locations
- Work alongside developer (Next.js environment)
Requirements
- Strong experience in technical SEO
- Experience with directory / marketplace / location-based SEO
- Deep understanding of:
- canonical tags
- crawl/index issues
- URL structures
- Google Search Console
Not Suitable If You
- Focus mainly on backlinks or link packages
- Use outdated SEO methods (web 2.0, directory submissions, etc.)
- Provide generic SEO audits without clear actions
What Success Looks Like
- Main city pages ranking (not tag pages)
- Improved indexing across the site
- Stronger rankings across UK city keywords
- Clean, scalable SEO structure
To Apply
Please answer:
- How would you fix tag pages ranking instead of main pages?
- What would your first 5 days look like on this site?
- Have you worked on a directory or location-based SEO project before?
This can become an ongoing role if results are strong.
Technical SEO Specialist (Next.js Directory Website) in Stoke-on-Trent employer: Ee entertainment limited
Contact Detail:
Ee entertainment limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical SEO Specialist (Next.js Directory Website) in Stoke-on-Trent
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and join relevant SEO groups. Engaging in conversations can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your technical SEO expertise. This could be a mini directory site or an audit of an existing one, showcasing how you’d tackle the challenges mentioned in the job description.
✨Tip Number 3
Prepare for the interview by diving deep into the company’s current SEO performance. Bring insights and suggestions to the table, especially around fixing those pesky tag page issues. It shows you’re proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Technical SEO Specialist (Next.js Directory Website) in Stoke-on-Trent
Some tips for your application 🫡
Show Your Technical Skills: Make sure to highlight your technical SEO expertise in your application. We want to see how you can tackle the specific challenges mentioned in the job description, like fixing duplicate URL structures and improving crawl efficiency.
Be Specific in Your Answers: When answering our application questions, be as detailed as possible. We’re looking for clear, actionable strategies rather than vague ideas. This is your chance to showcase your problem-solving skills!
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect your experience with directory or location-based SEO projects. We want to know how your background aligns with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Ee entertainment limited
✨Know Your Technical SEO Inside Out
Make sure you brush up on your technical SEO knowledge, especially around canonical tags, crawl/index issues, and URL structures. Be ready to discuss specific strategies you've used in the past to tackle similar challenges, as this role is all about fixing structural issues.
✨Prepare for Real-World Scenarios
Think about how you would approach the key challenges mentioned in the job description. For instance, have a clear plan on how you'd fix tag pages ranking instead of main city pages. This shows that you can provide actionable solutions rather than just theoretical knowledge.
✨Showcase Your Experience with Location-Based SEO
If you've worked on directory or location-based SEO projects before, be ready to share specific examples. Highlight what you did, the results you achieved, and how it relates to scaling SEO across multiple city pages, as this is crucial for the role.
✨Collaborate and Communicate
Since you'll be working alongside developers in a Next.js environment, emphasise your ability to collaborate effectively. Prepare to discuss how you would communicate technical SEO needs to non-technical team members, ensuring everyone is on the same page for successful implementation.