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For Companies At a Glance
- Tasks: Manage and publish engaging social media content across key platforms.
- Company: Join Edyn, a soulful hybrid hospitality brand with a vibrant culture.
- Benefits: Career growth opportunities, dynamic work environment, and a focus on creativity.
- Why this job: Be part of a team that shapes brand stories and connects with communities.
- Qualifications: 1+ year in social media, strong attention to detail, and hospitality experience.
- Other info: Work from our London Bridge office and stay ahead of social media trends.
The predicted salary is between 30000 - 42000 £ per year.
About Edyn
Edyn is a soulful hybrid hospitality brand, bringing together thoughtfully designed spaces and genuine human connections across Europe. Our Marketing team is central to shaping our brand, telling our story, and driving growth through creative, data‑driven campaigns.
Role Overview
The Social Media Executive supports the day-to‑day execution of Edyn’s social media activity across key channels, ensuring content is published accurately, consistently, and on brand. Reporting into the Brand Marketing Manager, the role focuses on content scheduling, community management, and operational delivery, rather than strategy ownership. This is an executional role for someone with hospitality experience, strong attention to detail, and great cultural awareness.
The Social Media Executive helps bring the brand alive on social through engaging content, storytelling, and community interaction, contributing to the growth of an active and culturally relevant fanbase. This role is based at our London Bridge office 5 days per week.
Key Responsibilities
- Content Publishing & Channel Management
- Schedule and publish social media content across Instagram, Facebook, LinkedIn, and TikTok in line with social calendars and briefs from the Brand Marketing Manager.
- Ensure all content reflects the Locke brand repositioning, uplifting its voice, tone, and cultural personality consistently across platforms.
- Maintain accuracy, brand integrity, and visual consistency across all channels.
- Community & Engagement Support
- Monitor comments, messages, and mentions across platforms and support authentic engagement in line with Locke’s cultural positioning.
- Respond to basic community interaction in a timely, thoughtful way, using brand tone‑of‑voice guidelines and escalating complex enquiries.
- Help build an active, engaged fanbase by amplifying moments that reflect Locke’s values and personality.
- Campaign & Content Support
- Support the rollout of social components of wider brand and hotel campaigns, ensuring integration with key moments in the Locke repositioning calendar.
- Coordinate content assets from internal teams, creators, and hotel teams to ensure platforms stay fresh and relevant.
- Assist with deliverables for creator/influencer activations under direction, ensuring alignment with the brand’s creative vision.
- Performance Tracking & Insight Gathering
- Track core engagement metrics (reach, likes, shares, comments, saves), and compile regular summaries for Brand Marketing Manager.
- Identify content formats or themes that resonate with the audience and flag opportunities to evolve voice and content.
- Operational Support
- Maintain and update content calendars so that Instagram, Facebook, LinkedIn, and TikTok activity is always planned and visible.
- Stay informed about platform trends and emerging formats and share learnings that could enrich Locke’s social expression.
In This Role You Will Need
- Minimum 1‑year experience in social media, content, or digital marketing roles with direct posting and community engagement responsibility.
- Hands‑on experience publishing and managing content on Instagram, Facebook, LinkedIn, and TikTok.
- A good sense of platform norms and what makes content feel native, relevant, and engaging – especially for hospitality and lifestyle audiences.
- Excellent attention to detail with a clear sense of tone, brand voice, and storytelling.
- Ability to monitor and engage community conversation in a way that reflects Locke’s repositioned personality.
- Culturally fluent and plugged into the zeitgeist, with a genuine passion for lifestyle and creative culture, and a clear sense of what feels current versus forced on social media.
- Mandatory hospitality experience, ideally within hotels or lifestyle accommodation.
- Demonstrable understanding of social performance metrics and comfort using scheduling and analytics tools.
Business Skills
- Take intelligent risks based on deep insight.
- Act quickly based on market knowledge and understanding.
Why edyn?
- Grow your career: Build on your HR expertise within a dynamic, multi‑country hospitality brand.
- Make an impact: Support leaders and employees directly, shaping the daily employee experience.
- Be part of something soulful: Join a team that celebrates individuality, inclusion, and creativity.
Social Media Executive employer: edyn
Contact Detail:
edyn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles reflect the vibe of Edyn. Show off your creativity and engagement skills by posting content that resonates with their brand.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info about the company culture and what they really value in a Social Media Executive.
✨Tip Number 3
Prepare for the interview by diving deep into Edyn's social media presence. Know their recent campaigns and be ready to discuss how you can contribute to their storytelling and community engagement efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Edyn.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through. Share any relevant experiences that highlight your connection to the field and how they’ve shaped your understanding of social media in this context.
Be Authentic and Engaging: Remember, this role is all about community engagement! Use a friendly and conversational tone in your application. Show us how you can connect with audiences just like you would on social media.
Highlight Your Attention to Detail: Since this role requires a keen eye for detail, make sure to showcase your ability to maintain brand integrity and visual consistency. Mention specific examples where you've successfully managed content across different platforms.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at edyn
✨Know Your Platforms
Familiarise yourself with Instagram, Facebook, LinkedIn, and TikTok. Understand the nuances of each platform and be ready to discuss how you would tailor content for each one. This shows that you’re not just a social media user but someone who understands the intricacies of engaging audiences.
✨Showcase Your Hospitality Experience
Since hospitality experience is a must, come prepared with examples from your past roles. Share specific instances where you engaged with a community or created content that resonated with an audience in a hospitality setting. This will demonstrate your understanding of the brand's values.
✨Be Ready to Discuss Metrics
Brush up on social media performance metrics like reach, likes, and engagement rates. Be prepared to explain how you've used these metrics in previous roles to inform your content strategy. This will show that you can contribute to the brand’s growth through data-driven decisions.
✨Embrace Cultural Awareness
Edyn values cultural relevance, so be ready to discuss current trends and how they relate to the hospitality industry. Bring examples of content that you think captures the zeitgeist and explain why it works. This will highlight your ability to connect with the audience authentically.