At a Glance
- Tasks: Support and optimise digital marketing campaigns across various paid media channels.
- Company: Join a dynamic team at a leading hospitality brand in London.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact on exciting campaigns while learning from industry experts.
- Qualifications: 2+ years in digital marketing with strong analytical and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
The role supports the execution, optimisation, and reporting of digital performance marketing campaigns across paid media channels. Working closely with the Head of E-Commerce and CRM and agency partners, the Digital Performance Executive will ensure our paid search, display, and social campaigns deliver strong ROI and contribute to brand and commercial goals across the edyn portfolio.
Location & Hours: Based at our London offices, 5 days per week. Responsible to Head of E-Commerce and CRM.
Duties And Responsibilities
- Paid Media Management: Support the delivery of paid media campaigns across paid search (PPC), paid social, programmatic, and retargeting. Liaise with agencies on campaign setup, creative trafficking, and optimisations. Monitor daily performance to ensure budgets and KPIs are met. Assist in the QA process for ad creatives, tracking, and landing pages.
- Performance Analysis & Reporting: Support weekly and monthly performance reporting using tools such as GA4, Looker Studio, and platform dashboards. Extract insights and trends to inform creative testing and budget reallocation. Work with internal teams to align on commercial priorities and digital KPIs.
- Search & Web Optimization: Support SEO efforts by assisting with content audits, keyword research, and basic on-site updates. Collaborate with the Digital Content Executive to align on landing page needs and CRO improvements. Stay current on shifts in search behaviour, particularly in relation to AI-driven search experiences.
- CRM: Support entry-level CRM tasks.
- Innovation & Collaboration: Bring new ideas for testing, targeting, and ad formats. Participate in cross-functional meetings with Brand, Content, and Revenue teams. Stay updated on the evolving digital advertising landscape and industry best practices.
The Ideal Candidate Will Have the Following Skills
- Core Skills: Solid foundational knowledge of digital marketing channels and metrics. Analytical mindset with confidence working in spreadsheets and dashboards. Strong attention to detail and commitment to accuracy. Good communication and project coordination skills. Eagerness to learn and grow in a fast-paced digital environment.
- Experience: 2+ years in a digital marketing or media role (in-house or agency), of which at least one in the hospitality industry. Experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics, and Looker Studio. Familiarity with CRM platforms.
Digital Performance Executive employer: edyn
At edyn, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our culture fosters innovation and collaboration, providing employees with ample opportunities for professional growth and development within the digital marketing landscape. With a focus on meaningful work and a commitment to employee well-being, we ensure that our team members thrive while contributing to our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in digital marketing. This will give you an edge during interviews and help demonstrate your expertise in paid media management and performance analysis.
✨Tip Number 3
Prepare for interviews by researching the company and its digital campaigns. Be ready to discuss how you can contribute to their goals and bring fresh ideas for testing and targeting. Tailor your responses to show you're a perfect fit for the Digital Performance Executive role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at StudySmarter and contributing to our digital marketing success.
We think you need these skills to ace Digital Performance Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Performance Executive role. Highlight your experience with digital marketing channels, especially in paid media, and don’t forget to mention any relevant tools you’ve used like Google Ads or Meta Ads Manager.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background aligns with our goals at StudySmarter. Be sure to mention any innovative ideas you have for performance marketing campaigns.
Show Off Your Analytical Skills:Since this role involves a lot of performance analysis, make sure to showcase your analytical mindset. Talk about your experience with data tools like GA4 or Looker Studio, and give examples of how you've used data to drive decisions in past roles.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at edyn
✨Know Your Digital Marketing Basics
Make sure you brush up on your foundational knowledge of digital marketing channels and metrics. Be ready to discuss how PPC, paid social, and programmatic advertising work, as well as how they contribute to ROI. This will show that you understand the core responsibilities of the Digital Performance Executive role.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you've used tools like Google Analytics or Looker Studio. Bring examples of how you've extracted insights from data to inform campaign decisions. This will highlight your ability to monitor performance and make data-driven recommendations.
✨Be Detail-Oriented
Attention to detail is crucial in this role, so be prepared to talk about how you ensure accuracy in your work. Whether it's QA processes for ad creatives or tracking metrics, share specific instances where your meticulousness made a difference in campaign outcomes.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in digital advertising, especially around AI-driven search experiences. During the interview, mention any recent developments you've learned about and how they could impact the role. This shows your eagerness to innovate and collaborate within the team.
