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- Tasks: Manage social media strategy for exciting brands like Locke and Cove.
- Company: Join edyn, a dynamic company in the hospitality sector with a focus on lifestyle.
- Benefits: Enjoy flexible working options and opportunities for creative expression.
- Why this job: Be part of a vibrant team shaping brand narratives and engaging audiences worldwide.
- Qualifications: 3+ years in social media, preferably in hospitality; strong writing and project management skills.
- Other info: Work with influencers and local events to create impactful content.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a social media enthusiast to implement our social strategy across edyn’s expanding brand portfolio, including lifestyle aparthotel brand Locke, serviced apartment company Cove, and employee brand edyn. You will balance enthusiasm for all-things social with an editorial eye and strategic know-how—balancing brand and partnerships with channel growth and engagement.
IN THIS ROLE YOU WILL BE RESPONSIBLE FOR THE FOLLOWING:
You will oversee Locke and its sister brands’ organic social media presence and strategy across platforms like Instagram, LinkedIn, and TikTok. Your focus will be on implementing strategies, ensuring content is on-brand, and integrating it into overall campaign strategies.
Strategy & Planning
- Define and implement social media & content strategy
- Identify content opportunities, especially for new openings in Lisbon, Paris, and Copenhagen
- Learn content pillars, target audiences, and tone of voice for all brands
- Complete monthly reports on organic growth and engagement, and implement improvements
- Collaborate with GMs and property teams to promote on-property and local events
Content Creation & Posting
- Create a monthly content calendar supporting brand expansion and growth
- Develop and edit social media content for various uses
- Schedule content and analyze engagement for improvements
- Work with influencers and ambassadors to generate content
- Build a network of on-property social heroes and F&B partners for localized content
- Reshare partner and influencer content to boost presence in markets
- Coordinate around cultural moments and events in each city
Influencer Marketing
- Identify and manage influencer collaborations to support growth and awareness
- Manage budgets for influencer activities
Budgets & KPIs
- Manage social media budget across various areas
- Set and measure KPIs aligned with marketing goals
- Produce monthly performance reports with recommendations
In this role you will need:
- Creative thinking
- Excellent written communication
- Attention to detail
- Project management skills
- Planning and organizational abilities
- Stakeholder management experience
Qualifications include:
- Previous social media experience, preferably in hospitality
- 3+ years in the social media industry
- Knowledge of reporting tools like Hootsuite
- Strong familiarity with platforms such as Instagram, Twitter, Facebook, TikTok
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Social Media Manager employer: edyn Limited
Contact Detail:
edyn Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with edyn's brands, especially Locke and Cove. Understanding their unique tones and target audiences will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest trends in social media, particularly within the hospitality sector. Being able to discuss current trends and how they can be applied to edyn's strategy will demonstrate your passion and expertise.
✨Tip Number 3
Network with professionals in the hospitality and social media fields. Engaging with industry peers can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful social media campaigns you've managed. Highlighting your experience with content creation, influencer collaborations, and performance analysis will showcase your qualifications effectively.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant social media experience, particularly in hospitality. Emphasise your creative thinking and project management skills, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for social media and how it aligns with edyn's brand portfolio. Mention specific strategies you would implement and how your previous experience can contribute to their goals.
Showcase Your Work: If possible, include links to social media accounts or campaigns you've managed. This will give them a clear idea of your style and effectiveness in engaging audiences.
Highlight Relevant Skills: Be sure to mention your familiarity with reporting tools like Hootsuite and your knowledge of various social media platforms. Discuss how you measure KPIs and improve engagement based on analytics.
How to prepare for a job interview at edyn Limited
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media during the interview. Share examples of how you've engaged with different platforms and any successful campaigns you've been a part of. This will demonstrate your genuine interest in the role.
✨Know the Brands Inside Out
Research edyn's brands—Locke, Cove, and edyn—before the interview. Understand their tone of voice, target audience, and recent campaigns. This knowledge will help you discuss how you can contribute to their social media strategy effectively.
✨Prepare Content Ideas
Come prepared with content ideas that align with the brand's identity and goals. Think about how you would approach promoting new openings in cities like Lisbon, Paris, and Copenhagen. This shows initiative and creativity.
✨Highlight Your Analytical Skills
Be ready to discuss your experience with reporting tools and how you've used data to inform your social media strategies. Mention specific KPIs you've tracked and how you've adjusted your approach based on performance metrics.