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- Tasks: Lead brand strategy, manage events, and drive PR initiatives for Locke and Cove.
- Company: Join a dynamic hospitality brand known for its innovative experiences.
- Benefits: Competitive salary, flexible hours, and opportunities for travel across Europe.
- Why this job: Be the brand guardian and create unforgettable experiences that resonate with guests.
- Qualifications: 5+ years in marketing, PR, and event management within hospitality or creative industries.
- Other info: Collaborative environment with a focus on personal growth and cultural engagement.
The predicted salary is between 36000 - 60000 £ per year.
This is a central, brand-defining role within the Marketing team, responsible for bringing the Locke and Cove brands to life across hotel experiences, partnerships, events, and activations. The Senior Marketing and PR Manager will act as the day-to-day brand guardian, ensuring consistent brand application at property level, leading event strategy, and serving as the connective tissue between brand marketing, on-the-ground hospitality operations and PR.
Responsible to: Head of Marketing
Location & Hours: Based at our London offices 5 days per week, with core hours of 9–5 (40 hour working week). Flexibility required to travel across the UK and Ireland, depending on business needs.
DUTIES AND RESPONSIBILITIES
- Brand Implementation & Operational Integration: Act as lead liaison between the Brand team and property-level General Managers, F&B operators, and Operations teams. Ensure consistent and inspiring execution of brand standards across all guest-facing touchpoints and activations. Develop toolkits and guidance to support teams in delivering the brand experience across markets. Conduct regular brand audits and property visits to maintain alignment.
- Event Strategy & Activation: Lead the planning and delivery of localised brand activations, opening events, and partner-led experiences. Build and manage a calendar of events aligned with brand moments, commercial priorities, and local relevance. Collaborate with partners, creatives, and cultural tastemakers to design experiences that drive engagement and footfall.
- PR & Media Relations: Lead proactive and reactive media outreach to secure coverage in lifestyle, travel, hospitality and business press. Cultivate relationships with journalists, editors, and tastemakers. Develop and distribute press releases, media kits, and spokesperson Q&As. Act as brand communications guardian in times of crisis or sensitive issues. Identify opportunities where PR and social can be orchestrated as one, unified brand voice.
- Creative Collaboration: Brief and collaborate with internal and external designers, content creators, and photographers. Translate brand values into compelling localised campaigns and property experiences.
- Team Leadership & Cross-Functional Support: Line manage the Graphic Design Manager, Social Media Manager and Copy and PR Executive, supporting their growth and output. Work closely with the Head of E-Commerce and CRM to align on campaign messaging and guest journey cohesion.
THE IDEAL CANDIDATE WILL HAVE THE FOLLOWING SKILLS:
- Core Skills: Excellent understanding of lifestyle branding and marketing within hospitality, F&B, or creative industries. Strong project management and communication skills across internal stakeholders and external partners. Hands-on event planning and execution experience. Deep knowledge of PR within hospitality and lifestyle sectors. Recent and relevant contact book to call upon in order to successfully deliver the PR and event strategies. Natural collaborator with a high emotional IQ and strong stakeholder management. Deep interest in culture, design, and emerging consumer behaviour. Willingness and ability to travel frequently across Europe.
- Experience: 5+ years across marketing operations, brand partnerships and PR. Professional familiarity with social media. Demonstrated ability to translate brand strategy into on-the-ground guest experiences.
Senior Marketing & PR Manager employer: edyn Limited
Contact Detail:
edyn Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & PR Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or attend interviews, let your passion for marketing and PR shine through. Share your ideas on brand activations or event strategies – it’ll make you memorable!
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can help elevate their brand and create amazing experiences – it shows initiative and enthusiasm!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in lifestyle branding and PR. Join webinars, read industry blogs, and even take online courses. This not only boosts your skills but also gives you great talking points during interviews!
We think you need these skills to ace Senior Marketing & PR Manager
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your love for lifestyle branding and marketing shine through. We want to see how you can bring the Locke and Cove brands to life, so share your experiences that align with our brand values!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in hospitality, F&B, or creative industries, and don’t forget to mention any hands-on event planning you've done. We love a good fit!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps – we’re all about making things digestible!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at edyn Limited
✨Know the Brand Inside Out
Before your interview, dive deep into the Locke and Cove brands. Understand their values, recent campaigns, and how they engage with their audience. This knowledge will help you demonstrate your passion for the brand and show that you're ready to be their day-to-day guardian.
✨Showcase Your Event Planning Skills
Prepare examples of past events you've led or contributed to, especially in hospitality or lifestyle sectors. Be ready to discuss your approach to event strategy and how you ensure alignment with brand moments. This will highlight your hands-on experience and project management skills.
✨Demonstrate Your PR Savvy
Bring along a few examples of successful PR campaigns you've executed. Discuss your relationships with media contacts and how you've navigated challenges in the past. This will showcase your deep knowledge of PR and your ability to cultivate valuable connections.
✨Emphasise Collaboration and Leadership
Be prepared to talk about your experience managing teams and collaborating with various stakeholders. Highlight your emotional intelligence and how it has helped you lead projects effectively. This will reassure them that you can support and grow the team while driving brand success.
