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For Companies At a Glance
- Tasks: Drive sales for our new property, building relationships and generating demand.
- Company: Join a unique hospitality brand redefining modern lifestyle hotels.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of an exciting launch and make a real impact in the hospitality industry.
- Qualifications: 4+ years in hotel or serviced apartment sales with strong customer service skills.
- Other info: Creative and purpose-driven team focused on meaningful guest experiences.
The predicted salary is between 36000 - 60000 £ per year.
Is selling in your DNA? Do you have a knack for unearthing leads and turning them into loyal customers? Thrive on building and nurturing lasting relationships? You’ll be a key part of the sales team for our newest Locke property in Canary Wharf — just about to launch and poised to make its mark. Reporting to the Director of Sales, you’ll support the property’s market introduction, helping to build early awareness, strengthen its positioning, and convert pre-opening interest into long-term business.
Your focus will be on generating demand, engaging potential customers, and contributing to strong commercial momentum from day one. This is a hands‑on, on‑property role, based five days a week, supporting the sales drive during this exciting launch phase.
The stage is set for something different. We don’t run conventional hotels; we build places with character and intent. What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach. Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost. This is our backdrop. We’re on an exciting journey step on stage and play your part.
THE WORK IN YOUR HANDS
- Developing a sales plan for the property
- Delivering and exceeding individual and team targets
- Actively nurturing existing relationships while seeking and winning new business
- Managing key clients, conducting reviews to identify opportunities and executing development plans to maximise revenue
- Actively assisting with B2B sales, managing key local accounts and liaising with the central sales team to engage with key central accounts
- Identifying new and existing leads and liaising with decision makers
- Ensuring databases are kept up to date
- Staying in‑the‑know with Locke business developments across all locations
- Report to the Director of Sales on sales activity
- Networking at events, exhibitions and conferences to grow strong relationships
- Hosting fam trips, property showcases, sales presentations and events
- Taking part in training when needed
THE FIRE YOU CARRY
- Innate customer service skills
- No-nonsense commercial awareness
- Brain built for problem solving
- Determination to deliver on individual and team targets
- Tenacious and courageous mindset
- Impeccable planning and organisation
- Next-level communication
- Demonstrable understanding of Locke’s business and brand
- Local knowledge and contacts in Canary Wharf
- Competence in Word, PowerPoint and Excel for sales presentations and reporting. Plus CRM and S&C systems.
YOUR PROVEN TRACK
- 4+ years’ experience in hotel, serviced apartment, or relocation housing sales, ideally across multiple markets.
- Experience managing client portfolios with annual revenues of £3m+.
- Hospitality sales and account management experience in East London / City.
WHAT WE LOOK FOR
We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose. If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact. Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.
Sales Manager employer: edyn Limited
Contact Detail:
edyn Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Get out there and network! Attend industry events, exhibitions, and conferences to meet potential clients and other professionals. Building relationships face-to-face can really set you apart from the competition.
✨Tip Number 2
Show your passion for the brand! When you’re chatting with potential employers or clients, make sure to express your enthusiasm for Locke’s unique approach to hospitality. It’ll help you connect on a deeper level.
✨Tip Number 3
Be proactive in following up! After meeting someone or having a conversation, drop them a quick email or message to keep the connection alive. It shows you’re serious about building those relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Locke family.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Your Sales Savvy: When you're crafting your application, make sure to highlight your sales experience. We want to see how you've turned leads into loyal customers and how you’ve exceeded targets in the past. Use specific examples that showcase your knack for building relationships!
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to our unique brand and the role of Sales Manager. Show us that you understand what makes Locke special and how you can contribute to our exciting journey.
Be Authentic: We’re all about genuine connections, so let your personality shine through in your application. Share your passion for hospitality and your vision for creating memorable guest experiences. We want to know the real you!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at edyn Limited
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Locke’s brand and its unique offerings. Familiarise yourself with their properties, especially the new one in Canary Wharf. This will not only show your genuine interest but also help you articulate how you can contribute to their sales strategy.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, particularly those that demonstrate your ability to exceed targets and nurture client relationships. Use metrics to quantify your success, like revenue generated or percentage growth in client portfolios, to make a strong impression.
✨Demonstrate Your Networking Skills
Since networking is key for this role, come ready to discuss your experience in building relationships within the industry. Share stories about events or conferences you've attended and how you’ve leveraged those connections to drive sales. This will highlight your proactive approach to business development.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s vision. Inquire about their sales strategies for the new property or how they measure success in their sales team. This shows you’re not just interested in the job, but also in contributing to their long-term goals.