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- Tasks: Lead creative marketing campaigns to attract teaching staff and generate school leads.
- Company: Join Edwin, a recognised Best Place to Work with a supportive culture.
- Benefits: Enjoy 30 days annual leave, free parking, and enhanced parental leave.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Degree in Marketing or related field and experience in successful campaign management.
The predicted salary is between 35000 - 45000 £ per year.
Location: Newcastle Upon Tyne - hybrid (x3 days in the office, depending on business requirements)
Working hours: Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm
30 days annual leave + birthday off
Free parking onsite
Enhanced parental leave
Life assurance
EAP and online/digital GP
Fantastic supportive culture
We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector. We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing.
The role
We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group.
Responsibilities
- Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media.
- Use audience segmentation and profiling to tailor messaging and channels for key target groups.
- Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets.
- Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches.
- Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools.
- Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels.
- Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights.
- Report on campaign performance against KPIs, providing insights and recommendations for improvement.
Requirements and skills
- Degree in Marketing, Communications or a related field (or equivalent professional qualification).
- Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation.
- Strong copywriting, editing and proofing skills.
- Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads.
- Hands‑on experience with HubSpot, email automation and social media management tools.
- Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices.
- Creative flair, attention to detail and the ability to manage multiple projects simultaneously.
- CIM qualification in Marketing or Digital Marketing.
- Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience.
The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.
Marketing Campaigns Manager in Newcastle upon Tyne employer: Edwin
Contact Detail:
Edwin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaigns Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Campaigns Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get social! Follow companies like Edwin on LinkedIn and engage with their posts. This not only shows your interest but also helps you stay updated on their latest news and job openings. Plus, it’s a great way to connect with potential future colleagues.
✨Tip Number 3
Prepare for interviews by researching common questions for marketing roles. Practice your answers, focusing on your experience with integrated campaigns and tools like HubSpot. We want you to shine when it comes to showcasing your skills!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our fantastic team at Edwin.
We think you need these skills to ace Marketing Campaigns Manager in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Campaigns Manager, creativity is key! Make sure your application reflects your unique style and showcases your ability to think outside the box. Use engaging language and don’t shy away from sharing your innovative ideas.
Tailor Your Content: Just like you would for a marketing campaign, tailor your application to fit the role. Highlight your relevant experience in planning and executing campaigns, and make sure to mention any specific tools or platforms you’ve used that align with what we’re looking for.
Be Data-Driven: We love numbers! When discussing your past campaigns, include metrics and results to demonstrate your impact. This shows us you not only have creative flair but also a strong analytical mindset, which is crucial for this role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and allows us to see your enthusiasm for joining our fantastic team!
How to prepare for a job interview at Edwin
✨Know Your Campaigns
Before the interview, dive deep into Edwin's recent marketing campaigns. Familiarise yourself with their strategies and results. This will not only show your genuine interest in the company but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Creativity
As a Marketing Campaigns Manager, creativity is key. Prepare examples of past campaigns you've led, focusing on your creative process and the results achieved. Bring along any relevant portfolio pieces that highlight your skills in copywriting and design.
✨Be Data-Driven
Edwin values analytical skills, so be ready to discuss how you've used data to inform your marketing decisions. Prepare to talk about specific tools you've used, like Google Analytics or HubSpot, and how you've adjusted campaigns based on performance metrics.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about Edwin's marketing strategies, team culture, and future campaigns. This shows you're not just interested in the role, but also in contributing to the company's success.