At a Glance
- Tasks: Lead creative marketing campaigns to attract teaching staff and generate school leads.
- Company: Join Edwin, a recognised Best Place to Work with a supportive culture.
- Benefits: Enjoy 30 days annual leave, free parking, and enhanced parental leave.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Degree in Marketing or related field and experience in successful campaigns.
The predicted salary is between 35000 - 45000 € per year.
Location: Newcastle Upon Tyne - hybrid (x3 days in the office, depending on business requirements)
Working hours: Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm
30 days annual leave + birthday off
Free parking onsite
Enhanced parental leave
Life assurance
EAP and online/digital GP
Fantastic supportive culture
We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector. We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing.
The role
We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group.
Responsibilities
- Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media.
- Use audience segmentation and profiling to tailor messaging and channels for key target groups.
- Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets.
- Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches.
- Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools.
- Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels.
- Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights.
- Report on campaign performance against KPIs, providing insights and recommendations for improvement.
Requirements and skills
- Degree in Marketing, Communications or a related field (or equivalent professional qualification).
- Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation.
- Strong copywriting, editing and proofing skills.
- Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads.
- Hands‑on experience with HubSpot, email automation and social media management tools.
- Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices.
- Creative flair, attention to detail and the ability to manage multiple projects simultaneously.
- CIM qualification in Marketing or Digital Marketing.
- Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience.
The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.
Marketing Campaigns Manager employer: Edwin
At Edwin, we pride ourselves on being a supportive and inclusive employer, recognised as a Sunday Times Best Place to Work for three consecutive years. Our Newcastle Upon Tyne location offers a hybrid working model, generous benefits including 30 days annual leave plus your birthday off, and a strong commitment to employee wellbeing and professional growth, making it an ideal environment for a Marketing Campaigns Manager to thrive and make a meaningful impact in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Campaigns Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Get social! Follow companies like Edwin on LinkedIn and engage with their posts. This not only shows your interest but also helps you stay updated on their latest news and job openings. Plus, it’s a great way to showcase your knowledge in marketing!
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing campaigns. Think about how you can demonstrate your experience with tools like HubSpot and Google Ads. We want to see your creative flair and analytical mindset shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our fantastic team at Edwin.
We think you need these skills to ace Marketing Campaigns Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Campaigns Manager role. Highlight your experience with integrated marketing campaigns and any specific tools mentioned in the job description, like HubSpot or Google Ads.
Show Off Your Creativity:Since we're looking for a creative flair, don’t hesitate to showcase your best work! Include examples of past campaigns you've managed or content you've created that really made an impact.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use engaging language that reflects your personality while ensuring you communicate your skills and experiences effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Edwin
✨Know Your Campaigns
Before the interview, dive deep into Edwin's recent marketing campaigns. Familiarise yourself with their strategies and results. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed, focusing on your creative approach. Be ready to discuss how you tailored messaging for different audiences and the impact it had. This is your chance to shine a light on your innovative thinking!
✨Master the Metrics
Brush up on your analytical skills! Be prepared to talk about how you've tracked campaign performance in the past. Discuss specific tools like Google Analytics or HubSpot that you've used, and be ready to share insights you've gained from data.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their future marketing strategies or how they measure success. This shows you're not just interested in the role, but also in the company's vision and growth.
