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- Tasks: Lead creative marketing campaigns to attract teaching staff and generate school leads.
- Company: Join The Edwin Group, a top-rated education collective making a positive impact on young lives.
- Benefits: Enjoy 30 days annual leave, enhanced parental leave, wellbeing support, and professional development opportunities.
- Why this job: Be part of a supportive culture in a recognised Best Place to Work, driving meaningful change.
- Qualifications: Degree in Marketing or related field; experience in successful campaign management required.
- Other info: Hybrid role based in Newcastle or Sheffield; salary ranges from £32,874 to £37,874.
The predicted salary is between 32874 - 37874 £ per year.
Role: Marketing Campaigns Manager Location: Newcastle or Sheffield – hybrid Salary: £32,874 – £37,874 (DOE) Contract: Full time, Perm Working hours: Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm Benefits: 30 days annual leave + birthday off Free parking onsite Enhanced parental leave Life assurance EAP and online/digital GP Wellbeing support services Professional development Fantastic supportive culture The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions – all designed to help schools recruit, retain and empower the best people. We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing. The role: We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group. Responsibilities: Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media. Use audience segmentation and profiling to tailor messaging and channels for key target groups. Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets. Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches. Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools. Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels. Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights. Report on campaign performance against KPIs, providing insights and recommendations for improvement. Requirements and skills Degree in Marketing, Communications or a related field (or equivalent professional qualification). Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation. Strong copywriting, editing and proofing skills. Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads. Hands-on experience with HubSpot, email automation and social media management tools. Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices. Creative flair, attention to detail and the ability to manage multiple projects simultaneously. Desirable CIM qualification in Marketing or Digital Marketing. Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience. Click \’apply now\’ to be part of our exciting journey! Process: Screening Process – Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion. Phone Call with the Talent Team – You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps. 1st Interview – This first stage will involve meeting your potential manager and team members. Final Stage Interview – The final interview involves meeting a Senior Stakeholder in the business. The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community. #internaledwin
Marketing Campaigns Manager employer: Edwin supply
Contact Detail:
Edwin supply Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaigns Manager
✨Tip Number 1
Familiarise yourself with the specific marketing tools mentioned in the job description, such as HubSpot and Google Ads. Having hands-on experience or even a basic understanding of these platforms can give you an edge during the interview process.
✨Tip Number 2
Prepare to discuss your previous marketing campaigns in detail. Be ready to share specific examples of how you planned, executed, and evaluated campaigns, especially those that involved digital methods like PPC and social media.
✨Tip Number 3
Showcase your analytical skills by being prepared to talk about how you've used data to inform your marketing strategies. Discuss any tools you've used for tracking performance and how you've adjusted campaigns based on insights.
✨Tip Number 4
Research The Edwin Group and their brands to understand their mission and values. Tailoring your responses to align with their culture and demonstrating your passion for education can make a strong impression during interviews.
We think you need these skills to ace Marketing Campaigns Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Campaigns Manager position. Understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing campaigns, especially those that demonstrate your ability to use digital methods like SEO, PPC, and social media. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the education sector. Mention specific campaigns you've managed and the results achieved, demonstrating how your experience aligns with the role's requirements.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset and experience with tools like Google Analytics and HubSpot. Provide examples of how you've tracked campaign performance and adjusted strategies based on insights, as this is crucial for the role.
How to prepare for a job interview at Edwin supply
✨Know Your Campaigns
Before the interview, research and familiarise yourself with successful marketing campaigns in the education sector. Be ready to discuss how you would apply similar strategies for The Edwin Group's recruitment brands.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with tools like Google Analytics and HubSpot. Highlight specific examples where you've used data to optimise campaigns and improve performance.
✨Demonstrate Creativity
Bring examples of your previous work that showcase your creative flair. Whether it's content you've written or campaigns you've managed, be ready to explain your thought process and the results achieved.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies and culture. This shows your genuine interest in the role and helps you assess if it's the right fit for you.