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For Companies At a Glance
- Tasks: Drive sales, analyse customer data, and build relationships with trade customers.
- Company: Join a leading local company in the home improvements sector.
- Benefits: Enjoy a competitive salary, bonuses, employee discounts, and a cycle to work scheme.
- Why this job: Be part of a dynamic team, enhance your skills, and make a real impact.
- Qualifications: Strong communication skills, customer-focused, and basic digital marketing knowledge required.
- Other info: Opportunity for growth in a supportive and innovative environment.
The predicted salary is between 28000 - 42000 £ per year.
We are pleased to be working with a local market leading company in the home improvements space. Due to continued success they are looking to expand their team with a Sales & Marketing Exec.
THE ROLE:
- Proactively drive sales by identifying opportunities within the existing customer base using order history, sales reports, and customer segmentation data.
- Analyse customer buying patterns to spot gaps, lapses in ordering, or changes in purchasing behaviour, and take action to re-engage or upsell.
- Conduct regular outbound sales calls to lapsed or low-spend customers with tailored product suggestions, promotional offers, or account support.
- Build strong, lasting relationships with trade customers (merchants, showrooms, installers) to encourage repeat business and increase order value.
- Collaborate with the sales and marketing team to develop targeted campaigns or promotions based on customer data and seasonal trends.
- Follow up on marketing-generated leads, web enquiries, or campaign responses to convert interest into active sales.
- Support key accounts with product advice, pricing, and technical support, ensuring their needs are met quickly and professionally.
- Log customer feedback and buying signals into the CRM to support continuous improvement and future sales strategies.
- Work with the external sales team to coordinate account management activity and identify shared opportunities for growth.
- Assist in the creation and distribution of promotional materials, brochures, and POS displays.
- Help maintain and update website content, product listings, and digital catalogues.
- Coordinate email campaigns, product launches, and seasonal promotions.
- Support with social media content creation and scheduling (Facebook, Instagram, LinkedIn).
- Collect and report on marketing campaign performance and engagement metrics.
- Assist in organising trade shows, open days, and customer training events.
- Manage internal databases to ensure customer contacts are accurate and segmented.
THE CANDIDATE:
- Strong communication skills - written and verbal.
- Customer-focused with a sales-driven attitude.
- Organised and able to manage multiple tasks and priorities.
- Basic knowledge of digital marketing tools and CRM platforms.
- Proficient in Microsoft Office (Word, Excel, Outlook); design skills (e.g. Canvas or Adobe) a plus.
- Knowledge of the kitchen and bathroom sector or construction distribution preferred.
THE BENEFITS:
- Location: North Lincolnshire
- Salary: up to £35,000 plus package, plus performance bonus & annual bonus
- Company pension
- Cycle to work scheme
- Employee discount
- Onsite parking
THE CONSULTANCY:
Edwards & Pearce acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Edwards & Pearce is an Equal Opportunities Employer.
Sales & Marketing Executive employer: Edwards & Pearce
Contact Detail:
Edwards & Pearce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Executive
✨Tip Number 1
Familiarise yourself with the home improvements sector, especially kitchen and bathroom products. Understanding the market trends and customer preferences will help you engage more effectively during interviews and demonstrate your passion for the role.
✨Tip Number 2
Brush up on your CRM skills! Since the role involves logging customer feedback and buying signals, being comfortable with CRM platforms will show that you're ready to hit the ground running and can manage customer relationships effectively.
✨Tip Number 3
Prepare examples of how you've successfully driven sales or engaged customers in previous roles. Being able to share specific instances where you've identified opportunities or upsold products will make you stand out as a candidate.
✨Tip Number 4
Network with professionals in the home improvement industry, whether through LinkedIn or local events. Building connections can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Sales & Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly any roles where you've driven sales or engaged with customers. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your communication skills and customer-focused attitude. Mention specific examples of how you've successfully identified sales opportunities or built relationships with clients in previous roles.
Showcase Digital Skills: Since the role requires knowledge of digital marketing tools and CRM platforms, include any relevant experience you have with these technologies. Highlight your proficiency in Microsoft Office and any design skills you possess, as these will be beneficial.
Prepare for Potential Questions: Think about how you would respond to questions regarding your approach to sales, customer engagement, and teamwork. Be ready to discuss your strategies for analysing customer data and driving sales based on that analysis.
How to prepare for a job interview at Edwards & Pearce
✨Know Your Customer Data
Familiarise yourself with customer segmentation data and buying patterns. Be prepared to discuss how you would analyse this information to identify sales opportunities and re-engage lapsed customers.
✨Demonstrate Strong Communication Skills
Since the role requires strong written and verbal communication, practice articulating your thoughts clearly. Prepare examples of how you've successfully built relationships with clients or customers in the past.
✨Showcase Your Organisational Skills
The ability to manage multiple tasks is crucial. Be ready to share specific instances where you've effectively prioritised tasks or managed competing deadlines, especially in a sales or marketing context.
✨Familiarity with Digital Marketing Tools
Brush up on your knowledge of digital marketing tools and CRM platforms. If you have experience with any specific tools, be sure to mention them and how they helped you achieve your goals.
