Social Media Executive

Join the UK’s most dynamic collection of hotels and restaurants at Edwardian Hotels London, it’s the people who create unforgettable memories for our guests. We are always looking for hospitality professionals to join our family and bring new ideas to how we can provide the best possible experience. Professionals who understand and believe in our values: having Integrity, being Ambitious, and always Quality-Driven. Talented individuals who want to work alongside likeminded passionate people in a rewarding, fulfilling, and fun environment.

We know that your unique talents and ambitions not only have the ability to exceed our guests’ exacting standards, but also propel your own career potential in a company that recognises and rewards. At Edwardian Hotels London we are committed to being the best place to work, so much so that we have officially been recognised as a Great Place to Work. Our commitment to the wellbeing and development of our people is at the forefront of our culture.

We are currently recruiting for a Social Media Executive to join the Marketing Team at Edwardian Hotels London.

Essential Functions:

• Implement and lead the Group social strategy across two distinct hotel brands and several Food and Beverage brands, managing this in line with group objectives while enhancing awareness.
• Generate and deliver highly engaging social media content across all social platforms.
• Manage and grow engaged communities on Facebook, Twitter and Instagram.
• Create internal framework and processes for Social Media.
• Protect the tone of voice for all brands online.

Duties and Responsibilities:

• Develop content aligned with business plans.
• Execute defined social media strategy across all platforms; Instagram, Facebook, LinkedIn, Google analytics, scheduling and reporting.
• Maintain sites, look at data analytics, ensure the company website is kept up to date in line with the marketing and content calendar.
• Develop, deliver, and lead comprehensive marketing campaigns from inception through to completion.
• Run photoshoots for images that can be used across social media and brand websites.
• Provide effective measurements for evaluating all marketing activity and improving performance; report on performance results and insights to facilitate business development opportunities on a regular basis.
• Deliver competitor analysis with a clear interpretation of opportunities and recommended actions.
• Evaluate new sponsorship/partnership opportunities to ensure alignment with the Edwardian brand.
• Effectively manage expectations of senior management to help build strong relationships.

Key Requirements:

• Must have experience in a similar marketing role.
• Be able to work within a small team and individually.
• Able to act upon different situations in a precise and professional manner.
• Able to follow clear instructions.
• Be commercially aware.
• Excellent communication and writing skills are essential as is the ability to liaise, influence, and build relationships.
• Creative, innovative, and proactive.

Success Factors:

• Clarity of brand positioning.
• Effective management of all agency relationships.
• Campaign effectiveness – on time and on budget.
• Improving brand awareness internally and externally.
• Delivering to the Commercial Steers and Revenue targets.
• Producing strong, innovative, effective design for Hotels, Spas and F&B.
• Elimination of ineffective collateral and inconsistency in the brand experience.

Company Benefits:

• Competitive salary.
• 28 days Holiday per annum including Bank Holidays increasing with long service.
• Complimentary hot meals, salad bar and unlimited beverages provided daily.
• Recommend a Friend Scheme of up to £500 per friend recommended.
• Annual complimentary night stays within our hotels.
• Preferential accommodation rates for all Edwardian Hotels for Hosts, their family and their friends.
• Access to a discount platform for all of the most popular stores and outlets.
• Auto enrolment into our company pension scheme.
• Regular social events across all hotels.
• Annual company recognition events held in January each year.
• Wellbeing champions across all of our hotels.
• Access to our company doctor for medical appointments and occupational health support.
• Access for all hosts to our online learning platform Edwardian Academy.
• Opportunities for promotion and a wide range of training programs to support your development.

Eligibility:

In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.