Head of Sales in London

We are working with an ambitious and growing FinTech business that is looking to appoint an experienced Head of Sales to lead its commercial sales function and play a key role in the next phase of growth.

This is a senior leadership position, responsible for shaping the sales strategy, developing a high-performing team and driving sustainable revenue growth within a fast-moving and competitive environment.

Key Responsibilities

• Develop and deliver the company's sales strategy in line with its broader growth and commercial objectives.
• Lead and motivate a team of 12+ Sales and Business Development professionals , establishing a culture focused on performance and continuous improvement.
• Set and manage revenue targets, KPIs and individual objectives across the sales function.
• Take ownership of new business generation, pipeline performance, conversion and overall sales revenue.
• Analyse sales activity, conversion ratios, pipeline movement and individual performance to identify opportunities for improvement.
• Identify new routes to market and commercial opportunities across the FinTech sector.
• Develop initiatives designed to increase customer acquisition, market penetration and recurring revenue.
• Coach and mentor sales leaders and individual contributors, supporting their professional development and progression.
• Conduct regular performance reviews, one-to-ones and team meetings to maintain momentum and accountability.
• Manage underperformance effectively, providing clear objectives and structured improvement plans where appropriate.
• Own the sales forecasting process and provide accurate reporting on future revenue and pipeline performance.
• Use market trends, competitor activity and commercial data to support strategic decision-making.
• Regularly report sales performance, forecasts and key commercial developments to the senior leadership team.
• Review and enhance sales processes, tools and methodologies to improve efficiency and scalability.
• Work closely with Marketing, Product, Operations and other senior stakeholders to ensure sales activity supports wider business goals.
• Support the hiring, onboarding and development of future sales talent as the organisation continues to grow.
• Build strong relationships with key customers and strategic accounts, acting as a senior commercial point of contact where required.
• Ensure the sales function maintains a consistent, structured and commercially focused approach.

Requirements

• Proven experience in a senior Sales, Commercial or Business Development leadership role, ideally within FinTech, Financial Services, SaaS or another technology-led environment .
• Experience managing and developing a sales team of 8+ professionals .
• Demonstrable success delivering against revenue and new business targets.
• Strong understanding of B2B sales environments and complex sales cycles.
• Proven experience creating and executing sales strategies that deliver measurable growth.
• Strong leadership and people-management skills, with a track record of developing high-performing teams.
• Commercially minded with a strong understanding of revenue generation, pipeline management and customer acquisition.
• Confident working with senior stakeholders and presenting commercial performance at leadership level.
• Strong analytical skills with experience using CRM systems, sales dashboards and forecasting tools.
• Ability to interpret sales data and turn insights into clear actions and improvements.
• Experience managing sales forecasts, conversion metrics and pipeline performance.
• Highly organised, driven and comfortable operating within a fast-paced and evolving FinTech environment.

The Ideal Candidate

You will be an ambitious and commercially driven sales leader with the experience and confidence to take ownership of a growing sales function.

You will be equally comfortable setting the wider commercial strategy and getting involved in the detail required to improve day-to-day sales performance. You will know how to build, motivate and develop a successful team while creating clear accountability around targets and results.

The successful candidate will bring a combination of strategic thinking, strong people leadership and a genuine focus on revenue growth. You will be comfortable challenging existing processes, identifying new opportunities and using data to influence commercial decisions.

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