Regional Email Marketing Specialist - Europe

The Email Marketing Specialist will play a pivotal role in designing, developing and executing responsive email marketing campaigns at ISP. The ideal candidate will have strong skills in HTML/CSS for email, experience with email marketing platforms (e.g., Mailchimp, Marketo, Klaviyo, HubSpot), and a strategic mindset to drive engagement and conversions through email communication.

Key Responsibilities:

• Designing, planning, implementing, and maintaining the overall Region’s ABM (Automated Base Marketing) strategy.
• Creation of dedicated email marketing flows in Hubspot for drip and trigger-based campaigns, ensuring consistent brand messages.
• Creation of lifecycle campaigns to nurture leads/prospects and, in the long run, retain customers.
• Design and develop visually compelling, web and mobile-responsive HTML email templates.
• Build, test, and develop email campaigns using industry-standard ESPs (Email Service Providers).
• Integrate dynamic content using merge tags or conditional logic supported by ESPs.
• Develop modular, reusable email components for scalability across campaigns.
• Ensure accessibility best practices in email design, including use of alt text, proper contrast ratios, and logical content structure.
• Maintain and manage a design system or pattern library for email assets and components.
• Define, track, and report on all campaign KPIs, including deliverability, open rates, CTRs, conversion rates, opt-out rates, and revenue contribution to drive continuous improvement.
• Report on KPIs and on sales revenue generated from email marketing efforts.
• Create advanced audience segmentation and personalisation strategies to improve targeting relevance and campaign performance.
• Integrate HubSpot and external data sources to ensure accurate targeting, reporting, and cross-platform alignment.
• Extend automation across multiple channels (e.g., SMS, WhatsApp, social retargeting) to deliver seamless, omnichannel experiences.
• Perform A/B testing on subject lines, content, and send times to optimise performance and enhance engagement and conversion.
• Ensure emails comply with current email best practices and legal regulations (CAN-SPAM, GDPR).
• Collaborate with content, design, and product teams to align email campaigns with brand and marketing goals.
• Implement and refine lead scoring models to prioritise high-quality leads and align with Marketing and Admissions teams.
• Stay current on email marketing trends, deliverability practices, and technology changes.
• Manage day-to-day HubSpot workflows, system issues, and automations to ensure seamless execution.

Skills, Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Design, or related field (or equivalent experience).
• 2-5 years of experience in email marketing and HTML design.
• Proficiency in HTML/CSS for email; familiarity with inline styles and responsive design for major email clients.
• Experience with one or more major ESPs (e.g., Mailchimp, Klaviyo, Marketo). Knowledge of HubSpot will be an advantage.
• Strong understanding of email marketing KPIs and analytics tools (e.g., Google Analytics, platform-specific dashboards).
• Experience with A/B testing and segmentation strategies.
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator) or other design tools is a plus.
• Strong attention to detail, time management, and project coordination skills.
• Excellent written and verbal communication skills.

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.