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- Tasks: Design and optimise marketing funnels for high-ticket online educational programmes.
- Company: Join a leading international EdTech company with a focus on innovation.
- Benefits: 100% remote work, flexible engagement options, and competitive pay with performance incentives.
- Other info: Diverse and inclusive workplace with opportunities for growth.
- Why this job: Make a real impact in digital marketing while working with cutting-edge educational technologies.
- Qualifications: Experience in EdTech marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are an international EdTech company expanding our digital marketing team. We build and scale marketing funnels for high-ticket online educational programs across Tier-1 markets (US, Canada, UK, Australia, Europe).
We are looking for a data-driven Digital Marketer who deeply understands sales funnels, excels at optimizing the customer journey, and knows how to increase overall marketing ROI.
Responsibilities
- Design and optimize VSL and educational webinar funnels
- Build and improve low-ticket funnels and introductory offers
- Manage comprehensive email marketing systems: nurture, follow-ups, and reactivation sequences
- Analyze key performance metrics (Conversion Rate, CAC, AOV, LTV, ROI)
- Identify and eliminate funnel bottlenecks
- Collaborate closely with the sales department to ensure lead quality and seamless handoff
- Conduct A/B testing and prepare data-backed recommendations for scaling
Qualifications
- Proven experience in EdTech or digital education marketing
- Hands-on experience with VSL funnels
- Strong understanding of low-ticket models and multi-stage sales funnels
- Deep knowledge of email marketing automation
- Advanced analytical skills and data-driven decision-making
- Understanding of the customer journey and buyer psychology
Required Skills
- Proven experience working with high-ticket funnels
- Experience with CRM and marketing automation platforms (e.g., GoHighLevel)
- Experience managing automated and evergreen funnels
- Understanding of marketing-sales alignment
- Proven track record of optimizing existing funnels, not just building from scratch
Preferred Skills
- Proven experience working with high-ticket funnels
- Experience with CRM and marketing automation platforms (e.g., GoHighLevel)
- Experience managing automated and evergreen funnels
- Understanding of marketing-sales alignment
- Proven track record of optimizing existing funnels, not just building from scratch
Pay range and compensation package
100% Remote. Flexible engagement: Full-time employment or long-term contract available for the right candidate. Compensation: Competitive fixed base + performance incentives (discussed individually)
Equal Opportunity Statement
We are committed to diversity and inclusivity.
Digital Marketing Specialist employer: EduMaestros AP
Contact Detail:
EduMaestros AP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech space, especially those who work in digital marketing. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your experience with VSL funnels and email marketing systems. Share it during interviews or even on social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on key performance metrics like Conversion Rate and ROI. Be ready to discuss how you've optimised funnels in the past and what strategies you’d bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Specialist. Highlight your experience with sales funnels and email marketing, and don’t forget to mention any specific tools you’ve used that align with our needs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about EdTech and how your skills can help us optimise our marketing funnels. Be genuine and let your personality come through!
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to include examples of how you've used analytics to improve marketing ROI in your previous roles. Numbers speak louder than words!
Apply Through Our Website: We love it when candidates apply directly through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate—hit that apply button!
How to prepare for a job interview at EduMaestros AP
✨Know Your Funnels
Make sure you can talk confidently about your experience with VSL and low-ticket funnels. Be ready to share specific examples of how you've optimised these funnels in the past, as this will show your understanding of the customer journey and your ability to increase marketing ROI.
✨Data is Your Best Friend
Brush up on key performance metrics like Conversion Rate, CAC, and LTV. Be prepared to discuss how you've used data to make decisions in your previous roles. This will demonstrate your analytical skills and your data-driven approach to digital marketing.
✨Email Marketing Mastery
Since managing comprehensive email marketing systems is a big part of the role, come equipped with examples of successful nurture and follow-up sequences you've created. Highlight any experience you have with automation tools, as this will show you're ready to hit the ground running.
✨Collaboration is Key
Be ready to discuss how you've worked closely with sales teams in the past. Share examples of how you ensured lead quality and seamless handoffs. This will highlight your understanding of marketing-sales alignment, which is crucial for success in this role.